Living lab methodology as an assessment tool for mass customization

Mass customization has been regularly used as a growth strategy during the last decades. The strength of this approach stems from offering products adjusted to customers' individual needs, resulting in added value. The latter resides in the word 'custom,' implying unique and utilitarian products allowing for self-expression of the consumer. Researchers and practitioners however predominantly focused on the company's internal processes to optimize mass customization, often resulting in market failure. As a response, a framework with five factors determining the success of mass customization was developed. Additionally, Living Lab methodologies have been used to improve innovation contexts that were too closed. This paper will fill a gap in the literature by demonstrating that the integration of the five-factor framework in the Living Lab methodology is well suited to determine the possible success or failure of a mass-customized product in the market by means of a single case study

From Service to Experience: Understanding and Defining the Hospitality Business

Failure adequately to define or understand hospitality as a commercial phenomenon has created a fragmented academic environment and a schizophrenia in the industry that has the potential to limit its development as a global industry. This article suggests that, by redefining hospitality as behaviour and experience, a new perspective emerges that has exciting implications for the management of hospitality businesses. A framework to describe hospitality in the commercial domain is proposed. This framework suggests a focus on the host–guest relationship, generosity, theatre and performance, ‘lots of little surprises’, and the security of strangers – a focus that provides guests with experiences that are personal, memorable and add value to their lives

Human relaxometry and MRI using fast field-cycling

Peer reviewedPublisher PD

Solar Neutrinos. II. Experimental

A method is described for observing solar neutrinos from the reaction Cl/ sup 37/( nu ,e/sup -/)Ar/sup 37/ in C/sub 2/Cl/sub 4/. Two 5 00-gal tanks of C/ sub 2/Cl/sub 4/ were placed in a limestone mine (1800 m.w.e.) and the resulting Ar/sup 37/ activity induced by cosmic mesons( mu ) was measured to determine the necessary conditions for solar neutrino observations. (R.E.U.

In vivo human brain imaging at 0.2 T using a whole-body fast field-cycling MRI system

Peer reviewedPublisher PD

Diffusing-wave spectroscopy of nonergodic media

We introduce an elegant method which allows the application of diffusing-wave spectroscopy (DWS) to nonergodic, solid-like samples. The method is based on the idea that light transmitted through a sandwich of two turbid cells can be considered ergodic even though only the second cell is ergodic. If absorption and/or leakage of light take place at the interface between the cells, we establish a so-called "multiplication rule", which relates the intensity autocorrelation function of light transmitted through the double-cell sandwich to the autocorrelation functions of individual cells by a simple multiplication. To test the proposed method, we perform a series of DWS experiments using colloidal gels as model nonergodic media. Our experimental data are consistent with the theoretical predictions, allowing quantitative characterization of nonergodic media and demonstrating the validity of the proposed technique.Comment: RevTeX, 12 pages, 6 figures. Accepted for publication in Phys. Rev.

The BBaRTS Healthy Teeth Behaviour Change Programme for preventing dental caries in primary school children: study protocol for a cluster randomised controlled trial

Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were madeThis trial is supported by an unrestricted grant from GlaxoSmithKlin

Making space for experiences

Leisure and retail providers need to understand the elements of the visitor experience and the way in which they evaluate their satisfaction. This article suggests a holistic prism model of the interaction between the management and the visitor in a leisure space. This is applied to a netnographic study of visitors to a folk festival to illustrate the interconnectiveness of the different attributes causing dissatisfaction. It found that the physical and operational attributes were evaluated not through a checklist of individual features but as hindrances to the visitor's desire to make best use of the time. Visitors also evaluated the experience in the light of their own values and concerns, passing judgement on the values communicated by the management. At the heart of the experience was the enjoyment of choosing from an abundant offer and discovering something new. The main attraction is often only the pretext for enjoying the company of friends so places to meet before and chill-out afterwards are vital to the experience. The distinctiveness of the setting, the food and drink can become the sensory cues which give the event or location its uniqueness. The challenge to retail and leisure organisations is to design these elements of a memorable experience into their offerings