Le couple produit-service dans l'offre globale de services aux entreprises

Langeard Éric, Eiglier Pierre. Le couple produit-service dans l'offre globale de services aux entreprises. In: Revue d’économie industrielle, vol. 43, 1er trimestre 1988. Le dynamisme des services aux entreprises. pp. 119-128

La relation aménagement-transport : problèmes et contradictions

The relation between transportation and regional planning: problems and contradictions The history of Europe and especially of France, shows that transportation has fundamentalty determinee regional planning. Today, the relation between transportation planning and regional planning must be considered as reversed : transportation planning becomes an important mean for the realisation of regional planning. But contradictions still stand: they exist in the conception of the regional plan itself, and in the transportation plan, which by the importance and the longevity of the investments leads to fixate the future.La relation aménagement-transport : problèmes et contradictions L'histoire de l'Europe et singulièrement celle de la France montre que le réseau de transport a déterminé l'aménagement d'une manière fondamentale. De nos jours, on peut considérer que la relation qui unit Plan de Transport et Plan d'Aménagement doit être inversée : le Plan de Transport devient un des moyens privilégiés de la réalisation du Plan d'Aménagement. Mais ceci n'en élimine pas moins les contradictions qui existent dans la notion même de Plan d'Aménagement, ainsi que celles du Plan de Transport, lequel par l'importance des investissements et leur longévité tend à fixer l'avenir.Coignet Jean, Eiglier Pierre. La relation aménagement-transport : problèmes et contradictions. In: Revue économique, volume 25, n°2, 1974. pp. 163-175

La relation aménagement-transport : problèmes et contradictions

[fre] La relation aménagement-transport : problèmes et contradictions. . L'histoire de l'Europe et singulièrement celle de la France montre que le réseau de transport a déterminé l'aménagement d'une manière fondamentale. De nos jours, on peut considérer que la relation qui unit Plan de Transport et Plan d'Aménagement doit être inversée : le Plan de Transport devient un des moyens privilégiés de la réalisation du Plan d'Aménagement. Mais ceci n'en élimine pas moins les contradictions qui existent dans la notion même de Plan d'Aménagement, ainsi que celles du Plan de Transport, lequel par l'importance des investissements et leur longévité tend à fixer l'avenir. [eng] The relation between transportation and regional planning: problems and contradictions. . The history of Europe and especially of France, shows that transportation has fundamentalty determinee regional planning. Today, the relation between transportation planning and regional planning must be considered as reversed : transportation planning becomes an important mean for the realisation of regional planning. But contradictions still stand: they exist in the conception of the regional plan itself, and in the transportation plan, which by the importance and the longevity of the investments leads to fixate the future.

The role of customer engagement behavior in value co-creation : a service system perspective

Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and practitioners alike lack understanding on how customer engagement contributes to value co-creation. This paper marks the first attempt to conceptualize the role of customer engagement behavior (CEB) in value co-creation within a multi-stakeholder service system. We combine the theoretical perspectives of customer engagement and value co-creation research to the analysis of a rich case study of a public transport service system involving consumers, communities, businesses, and governmental organizations. Our findings describe drivers for CEB, identify four types of CEB, and explore the value outcomes experienced by various stakeholders. This paper proposes that CEB affects value co-creation by virtue of customers’ diverse resource contributions towards the focal firm and/other stakeholders that modify and/or augment the offering, and/or affect other stakeholders’ perceptions, preferences, expectations or actions towards the firm or its offering. Through inducing broader resource integration, CEB makes value co-creation a system level process. We offer nine research propositions explicating the connections CEB has to value co-creation by focal customers, the focal firm and other stakeholders. Our research suggests that firms focus greater attention on the resources that customers can contribute, explore the potential to engage diverse stakeholders around a common cause and employ organically emerging systems which provide opportunities for more extensive value co-creation

Un'analisi delle esperienze di servizio soddisfacenti attraverso la critical Incident Technique

International audienc

Un'analisi delle esperienze di servizio soddisfacenti attraverso la critical Incident Technique

International audienc

Un'analisi delle esperienze di servizio soddisfacenti attraverso la critical Incident Technique

International audienc

La logique services: marketing et stratégies

National audienceno abstrac

Les apports marketing, production, economie, strategie et ressources humaines au management des services, Agelonde - La Londe les Maures, 4-7 juin 1996

Available at INIST (FR), Document Supply Service, under shelf-number : DO 4421 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueSIGLEFRFranc