Is sharing the solution? Exploring public acceptability of the sharing economy

Advocated as a solution to a range of economic, environmental and social problems, the sharing economy has grown rapidly in recent years. However, despite rising up the political agenda, the concept has been increasingly critiqued in relation to unintended economic and social consequences. Whilst existing research has explored the motivations of existing participants in sharing-based practices and business models, little is yet known about wider public perceptions of the sharing economy. Investigating public discourses, this paper explores how citizens may respond to attempts to mainstream the sharing economy, discussing wider desires and concerns surrounding the concept. In a series of four two-day workshops (n = 51), we utilised deliberative research methods to engage participants in discussion surrounding the sharing economy and its role within a more sustainable, resource efficient future. Overall, positive perceptions dominated discussions, with participants independently highlighting reduced waste and resource use, increased access to unaffordable goods, and increased community cohesion as key benefits of sharing. However, echoing existing critiques, a number of concerns were also raised. Our findings suggest that, in addition to personal interests (such as affordability, convenience, and hygiene), public acceptability of the sharing economy was contingent on it meeting a number of broader social values. These include desire to: foster social equality, in relation to both the opportunity and benefits promised by the sharing economy; encourage and support the development of strong and independent local communities; and ensure that business practices operate fairly in the shared interest of business, consumers and the environment. Given the implications for everyday life and consumption practices, we argue public perspectives need to be given consideration within the debate surrounding which aspects of the sharing economy should, and should not, be fostered

Spatial framing, existing associations, and climate change

Tailoring climate change messages to a particular spatial scale (e.g. a specific country or region) is often seen as an effective way to frame communication about climate change. Yet the empirical evidence for the effectiveness of this strategy is scarce, and little is known about how recipients react to spatially-framed climate change messages. To learn more about the effects and usefulness of different spatial frames as a communication and engagement tool, we conducted a study in which we presented members of the general public with either a national or a global framing of climate change. In contrast to previous spatial-framing studies, the present research used semi-structured interviews - rather than survey questions - to obtain rich, in-depth information about participants' views of climate change. Irrespective of the framing, participants revealed associations that were located at various spatial scales. Moreover, when participants talked about climate change, they repeatedly switched between different spatial scales, revealing patterns that were consistent with seeking to preserve existing beliefs and preferences. These findings improve our understanding of how the public represents climate change, and provide a novel explanation as to why simple spatial framing often fails to achieve the anticipated effects

Public perception of cold weather events as evidence for and against climate change

It has been argued that public doubts about climate change have been exacerbated by cold weather events seen as a form of disconfirming evidence for anticipated ‘warming’. Although a link between perceptions of climate and weather is well-established, such assumptions have not been empirically tested. Here we show, using nationally representative data, that directly following a period of severe cold weather in the UK, three times as many people saw these events as pointing towards the reality of climate change, than as disconfirming it. This we argue was a consequence of these cold winters being incorporated into a conceptualisation of extreme or ‘unnatural’ weather resulting from climate change. We also show that the way in which people interpret cold weather is associated with levels of pre-existing scepticism about climate change, which is in turn related to more general worldviews. Drawing attention to ‘extreme’ weather as a consequence of climate change can be a useful communication device, however this is problematic in the case of seasonal cold

Like artificial trees? The effect of framing by natural analogy on public perceptions of geoengineering

The linguistic frames used to describe new areas of science and technology can have a powerful effect on the way that those technologies are perceived by the general public. As geoengineering continues to attract scholarly and policy interest, a number of frames have emerged in the scientific, political and media discourse. In the current paper, we provide an empirical test of one of the most prevalent framing devices: describing geoengineering technologies by analogy to natural processes. In an online experiment with members of the UK public, participants who read a description of geoengineering technologies as analogous to natural processes were more likely to support geoengineering as a response to climate change. In addition, participants’ views about the relationship between geoengineering and nature strongly predicted support for geoengineering. Our findings suggest that communicators should be cautious when using natural analogies to communicate about geoengineering with the general public, as frame choice is likely to influence public attitudes and potentially convey undue positivity

Complexity, uncertainty and future risks

Roger Kasperson’s paper prompts us to reflect on whether traditional risk communication tools and approaches might be inadequate for many of the tasks now emerging. One can point to the increasingly complex nature of some technological and environmental hazards; the need to scrutinise emerging technologies upstream of significant applications; and fundamental changes to risk identities within society. Perhaps, we now genuinely face a risk society, exemplified by the dysfunction of global financial systems, extreme inequalities and encroaching environmental threats, alongside the unwinding of traditional social identities? Strategic capacity to address many of these fundamental risk challenges is lacking

Texturing waste: attachment and identity in every-day consumption and waste practices

Waste has often been a target of literature and policy promoting pro-environmental behaviour. However, little attention has been paid to how subjects interpret and construct waste in their daily lives. In this article we develop a synthesis of practice theory and psycho-social concepts of attachment and transitional space to explore how biographically patterned relationships and attachments to practice shape subjects' understandings of resource consumption and disposal. Deploying biographical interview data produced by the Energy Biographies Project, we illustrate how tangible, intersubjective and interdependent experiences rub up against cultural and behavioural norms, reshaping the meanings and strategies through which subjects interpret and manage waste

Homes as machines: Exploring expert and public imaginaries of low carbon housing futures in the United Kingdom

Low carbon housing policies embody visions of the future that shape and constrain current choices between different technological pathways. These socio-technical imaginaries include expectations around new ways of living and interacting with technology, with implications for everyday lives. This paper investigates existing expert visions of low carbon housing, and explores these futures with members of the public; utilising empirical data from policy documents, expert interviews and public focus groups. Two competing expert visions of low carbon housing were identified: Passivhaus and Smart Homes. Whilst portrayed as divergent futures, both visions aimed to ‘design out’ the role of occupants, achieving emissions reductions through changes to the built environment and maintaining current lifestyles; a position that was reinforced by an imagined public that was unable or unwilling to accept the need for lifestyle change. This construction of the public did not consider the complex personal and cultural dimensions that influenced public acceptability of future housing: specifically surrounding themes of comfort, control and security that arose within the focus groups. The tensions arising between expert and public imaginaries highlight the difficulties that may surround any transition towards a low carbon future and demonstrate the need to work with, rather than around, the public

By popular demand: what people want from a resource efficient economy

To make a successful transition to a low carbon, resource efficient economy, businesses and governments need to understand what people value and want from the products and services they use. This report presents findings from research carried out by the Centre for Industrial Energy, Materials and Products (CIE-MAP) on public attitudes towards policies intended to improve resource efficiency. The analysis is based on a detailed, representative survey and focus group data collected between 2016 and 2018. Significantly, the research shows that measures offering the biggest carbon savings, and over which the government has most control, are those that are most popular with the public. Here, we demonstrate how government and businesses can make the most of the opportunity offered by resource efficiency for household goods to improve material use and reduce emissions

From nuclear to renewable: Energy system transformation and public attitudes

Avoiding catastrophic climate change will require rapid decarbonization of the world’s energy supply systems, and achieving such a significant transformation will involve a range of social and psychological challenges. The authors write that public consent and acceptability will need to be fostered if plans for large-scale renewable energy systems are to be realized. Despite highly favorable views in national polls, some renewable projects have already encountered severe public contestation. The authors write that valuable lessons can be learned from existing research on the siting controversies that have surrounded nuclear power and radioactive waste facilities. A range of contextual factors drive local opposition: lack of tangible local benefits, threats to valued landscapes or community identity, and distrust of outside agencies. Poorly executed dialogue and communication processes also serve to rapidly escalate concerns. The “facility siting credo” provides an important set of evidence-based principles for those seeking to engage communities about new renewable energy infrastructure projects

I’m not a tree hugger, I’m just like you’: changing perceptions of sustainable lifestyles

For many in the Western world there is increasing recognition of the fundamentally unsustainable nature of the everyday actions and modes of consumption that form part of normal life. Some individuals attempt to challenge current ways of consuming and living in order to address these underlying issues. However, these efforts often continue to be positioned as unusual or unconventional, meaning that adopting sustainable lifestyles may be subject to wider negative perceptions. At the same time, some forms of action toward sustainable ways of living are becoming increasingly normalised as more people make moves toward sustainable consumption. Drawing on data from the qualitative longitudinal Energy Biographies project, we consider the experiences of those who describe their efforts to live sustainably, the relationship between sustainability and normality, and what the implications of this might be in a context of fundamental trends toward unsustainable social systems