Consumer Freedom of Choice as an Object of Marketing Influence

В статье исследуется роль организации среды выбора и ее формирование при проведении маркетинговых коммуникаций и обеспечении доступа потребителя к услугам. В качестве варианта организации среды рассматривается подход Талера и Санстейна, в рамках которого с помощью механизма «подталкиваний» создается архитектура выбора, направленная на интуитивно-заданное решение. На примере подачи информации о процентных ставках на сайтах микрофинансовых организаций, а также организации маршрута получения потребительского опыта на сайтах авиакомпаний проанализированы варианты и виды «подталкиваний» потребителя к выбору той или иной услуги. Анализ показал, что инструмент «подталкиваний» активно применяется в рамках управления выбором клиентов. Сделан вывод о том, что в условиях заданной «архитектором» среды свобода выбора потребителя становится объектом управления.The article examines the role of the organization of the choice environment and its formation in marketing communications and providing consumer access to services. As a version of the organization of the environment, the approach of Thaler and Sunstein is considered, in which a “nudge” mechanism is used to create a choice architecture aimed at an intuitive solution. Using the example of submitting information about interest rates on the websites of microfinance organizations, as well as organizing a route for obtaining consumer experience on the websites of airlines, the options and types of consumer “nudges” to choose a particular service are analyzed. The analysis showed that the “nudge” as a tool is actively used in the framework of customer choice management. It is concluded that under the conditions of the environment set by the “architect”, the consumer’s freedom of choice becomes an object of control

Startup Practice Diplomas in Russian Universities

The structure of the final qualification work in the format of startup allows students to start implementing their own project and upgrade their skills before graduation. There isn't complete understanding of the organization, preparation and presentation of start-up diplomas in Russian universities

Brand Lawyers. Social Networks of Company Employees as a Space for the Implementation of the Takeover of Private by Public

Благодарности: доценту кафедры социальной философии УрФУ, кандидату философских наук Красавину Игорю Вячеславовичу.Acknowledgments: associate professor of Social Philosophy chair at UrFU, PhD, Igor Krasavin.В статье рассматривается влияние корпораций на процесс трансформации cоциальных сетей сотрудников. Анализируется процесс ассимиляции ценностей субъекта и корпорации и их дальнейшая репрезентация от первого лица посредством социальных сетей через призму идей психоанализа (М. Кляйн), психоистории (Л. Де Моз), философии (М. Фуко).The article explanes how corporations influence the process of transformation of employees’ social media pages. The process of assimilation of the subject’s and company’s values and their representation in the first person through social networks is analyzed through the prism of the ideas of psychoanalysis, psychohistory, philosophy

Extreme Plasma Astrophysics

This is a science white paper submitted to the Astro-2020 and Plasma-2020 Decadal Surveys. The paper describes the present status and emerging opportunities in Extreme Plasma Astrophysics -- a study of astrophysically-relevant plasma processes taking place under extreme conditions that necessitate taking into account relativistic, radiation, and QED effects.Comment: A science white paper submitted to the Astro-2020 and Plasma-2020 Decadal Surveys. 7 pages including cover page and references. Paper updated in late March 2019 to include a several additional co-authors and references, and a few small change

Temperature-dependent magnetospectroscopy of HgTe quantum wells

We report on magnetospectroscopy of HgTe quantum wells in magnetic fields up to 45 T in temperature range from 4.2 K up to 185 K. We observe intra- and inter-band transitions from zero-mode Landau levels, which split from the bottom conduction and upper valence subbands, and merge under the applied magnetic field. To describe experimental results, realistic temperature-dependent calculations of Landau levels have been performed. We show that although our samples are topological insulators at low temperatures only, the signature of such phase persists in optical transitions at high temperatures and high magnetic fields. Our results demonstrate that temperature-dependent magnetospectroscopy is a powerful tool to discriminate trivial and topological insulator phases in HgTe quantum wells

Influence of flow velocity, river size, a dam, and an urbanized area on biodiversity of lowland rivers

Biodiversity of aquatic organisms is formed under the influence of not only natural, but also anthropogenic factors. In this work, the influence of the flow velocity, river size, flow regulation and urbanization on various groups of aquatic organisms was studied in several lowland rivers. The study was conducted in 2013 on six tributaries of the Upper Sukhona River. Five sampling sites were in different parts of the Vologda River and five sites on small rivers, Losta, Lukhta, Komya, Chernyj Shingar, and Belyj Shingar (one site per river). Phytoplankton, zooplankton and zoobenthos were sampled six times, from April to October, and macrophytes were studied in August. In total, 469 species of aquatic organisms were found in the tributaries of the Upper Sukhona River, belonging to the following phyla: Cyanophyta (5 species), Chrysophyta (8), Bacillariophyta (62), Xanthophyta (1), Cryptophyta (10), Dinophyta (4), Euglenophyta (12), Chlorophyta (17), Streptophyta (1), Bryophyta (2), Marchantiophyta (3), Equisetophyta (1), Magnoliophyta (63), Rotifera (22), Cnidaria (1), Platyhelmintes (1), Annelida (29), Mollusca (33), Arthropoda (194). The maximum number of species was found in the Vologda River, the largest of all the tributaries. The number of zoobenthos species was similar at different sites in the Vologda River and in the small rivers. The number of species of other groups of aquatic organisms in the small rivers was lower than those registered in the Vologda River. The greatest number of macrophyte and zoobenthos species was recorded in the Upper Vologda River and Belyj Shingar River, where the flow is strong all the year round. The greatest number of phyto- and zooplankton species was found at the extra-city sites where current is almost absent. In the dam backwater, species richness was higher than that registered downstream of the dam. At the same time, the species richness of macrophytes and zoobenthos in the dam backwater was lower. The smallest number of species was found in the Vologda River, downstream of the city of Vologda. Decreases in the species richness and Shannon’s biodiversity index were witnessed in the Vologda River city site and in the small rivers, as they get closer to the city. Cluster analyses performed for the studied groups of aquatic organisms showed dissimilar results; however, the studied sites on the Vologda River having the highest anthropogenic load formed a cluster. Aquatic organisms of the Upper Sukhona tributaries experience both natural (flow velocity and size of the watercourse) and anthropogenic factors (proximity to the city and flow regulation)

URFU School Talents Practice: From Professional Choice to Successful Career

Образовательная программа «Школа талантов УрФУ» направлена на развитие у одаренных и талантливых школьников предпринимательского мышления и лидерства. В основе технологического предпринимательства и проектного обучения лежат три основные качества: инициативность, креативность, ответственность, которые затруднительно сформировать на традиционных занятиях. Для развития подобных компетенций требуется специально сформированная образовательная среда, которая предполагает решение нестандартных задач, работу в команде творческих людей, а также получение опыта разработки и продвижения на рынок новых технологических решений. Инновационные подходы программы «Школы талантов УрФУ» способствуют вовлечению школьников 7–11 классов в непрерывную систему дополнительной подготовки в области технического творчества, научно-исследовательской и проектной деятельности, а также позволяют решать актуальные задачи образования и профессиональной подготовки молодежи.The educational program “School of Talents UrFU” is aimed at developing entrepreneurial skills and leadership among gifted and talented students. Technological entrepreneurship and project-based learning are based on three main qualities: initiative, creativity, responsibility, which cannot be formed in lectures and practices. The development of such competencies always requires a specially formed educational environment, which involves: solving non-standard tasks, working of a team with creative people, as well as gaining experience in developing and promoting a new technological solution to the market. Innovative approaches of the UrFU Talents School program contribute to the involvement of schoolchildren of grades 8–11 in the continuous system of additional training in the field of technical creativity, research and project activities, and also allow solving urgent problems of education and professional training of young people

In-situ nanoindentation of titania microspheres with different crystallinity

This work was supported by the Lomonosov MSU Program of Development

Particle Acceleration in Pulsar Wind Nebulae: PIC modelling

We discuss the role of particle-in-cell (PIC) simulations in unveiling the origin of the emitting particles in PWNe. After describing the basics of the PIC technique, we summarize its implications for the quiescent and the flaring emission of the Crab Nebula, as a prototype of PWNe. A consensus seems to be emerging that, in addition to the standard scenario of particle acceleration via the Fermi process at the termination shock of the pulsar wind, magnetic reconnection in the wind, at the termination shock and in the Nebula plays a major role in powering the multi-wavelength signatures of PWNe.Comment: 32 pages, 16 figures, to appear in the book "Modelling Nebulae" edited by D. Torres for Springer, based on the invited contributions to the workshop held in Sant Cugat (Barcelona), June 14-17, 201