Concern for information privacy in South Africa: An empirical study using the OIPCI

Please follow the DOI link at the top of the record to access the published version of this article online on the website of the journal.The information privacy concern of consumers concerning the processing of their personal information by online organizations (websites) is investigated in this study by means of a quantitative approach. An overview of existing concerns about information privacy instruments are presented based on a literature review. The Online Information Privacy Concern Instrument (OIPCI) is used to study consumers’ expectations and experience regarding information privacy principles in order to identify their concerns about information privacy. The study was conducted in South Africa with a demographical representative sample of 1000 participants. Gaps were identified where consumers experienced that online organizations were not meeting their privacy expectations. This indicated that the regulatory requirements (in this case, the Protection of Personal Information Act (POPI) are perceived as not being met. The results indicate that while consumers in South Africa have a high expectation for privacy, it is not met in practice. Corrective action and interventions are required from a government and online organization perspective.Women in Research Grant of UNISA.School of Computin