Editorial to the special section on higher education

This is th editorial to the special section on higher education, edited within the activities of the scientific project “How do Slovenian and Croatian higher education organizations follow goals of the European higher educational systems concerning social responsibility?“, supported by the Croatian Ministry of Science and Education and the Slovenian Research Agency

Editorial to the special section on higher education

This is th editorial to the special section on higher education, edited within the activities of the scientific project “How do Slovenian and Croatian higher education organizations follow goals of the European higher educational systems concerning social responsibility?“, supported by the Croatian Ministry of Science and Education and the Slovenian Research Agency

STARTING DETERMINANTS OF STRATEGIC APPROACH TO MARKETING OF NON-PROFIT ORGANIZATIONS: THEORETICAL ELABORATION

Autor smatra da se, zbog važnost društvene odgovornosti i sve transparentniju ulogu neprofitnih organizacija u funkcioniranju suvremenog društva, kao potreba nameće spoznavanje razvitka marketinške znanosti i prakse u funkciji omogućavanja sustavne realizacije donedavno nezamislivih prilika i aktivnosti u ostvarivanju interakcije neprofitnih organizacija s okruženjem.Non-profit organizations have remarkably important role in contemporary societies since they participate in solutions of numerous problems which enable or prevent functioning of society in an optimal way. In this, systematic application of marketing influences more efficient activity of non-profit organizations in practice, and by this indirectly contributes to better solution of social problems. If qualitative or systematic application of marketing is observed from the aspect of forming and realization of long-term goals, its application can be characterized as “strategic”. Consequently, it is possible to point out the importance of regular comprehension of main determinants of management of strategic marketing of non-profit organizations as an essential precondition for understanding the starting point, scope and possibility of application of systematic strategic marketing. These determinants include: social responsibility, non-profit organizations, marketing, development trends, social climate, and general and specialized education in marketing

Lirika Ante Cettinea

Ante Cettineo, a poet from Split (1898—1956), is underestimated in Croatian literary history. The reasons are political, but also poetical: in his seven books of poetry there are many anthological, but much more unsuccesful verses, that explains the author’s lack of criticism. Cettineo’s poetry is linked with fin-du siècle aestheticism as much as with mediterranianism, his private mithology which includes the interest for anthiquity, Catholicism, Spanish and Hispanic culture. Among his favorite topics we can find: countrayside, prayers, everyday life of peasant and fisherman, Roman tradition of Dalmatia etc.., He was also writing a poetry for children and poetry on Chakavian dialect. Cettineo’s versification is changable: in the beginning he was under the influence of classic verse, but most of his poetry is written in different types of verse-libre, frequently in biblical verse. Cettineo’s metaphor is important for the Croatian literary history: during the thirties he experimented with hermetism under Italian influence (Quasimodo, Montale), almost a decade before other Croatian poets. He was translating and accepting also Spanish (generation ’27) and Portugese poetry (Pessoa and Brasilians). The text also refers to reception of Cettineo by Croatian and Serbian criticism

Lirika Ante Cettinea

Ante Cettineo, a poet from Split (1898—1956), is underestimated in Croatian literary history. The reasons are political, but also poetical: in his seven books of poetry there are many anthological, but much more unsuccesful verses, that explains the author’s lack of criticism. Cettineo’s poetry is linked with fin-du siècle aestheticism as much as with mediterranianism, his private mithology which includes the interest for anthiquity, Catholicism, Spanish and Hispanic culture. Among his favorite topics we can find: countrayside, prayers, everyday life of peasant and fisherman, Roman tradition of Dalmatia etc.., He was also writing a poetry for children and poetry on Chakavian dialect. Cettineo’s versification is changable: in the beginning he was under the influence of classic verse, but most of his poetry is written in different types of verse-libre, frequently in biblical verse. Cettineo’s metaphor is important for the Croatian literary history: during the thirties he experimented with hermetism under Italian influence (Quasimodo, Montale), almost a decade before other Croatian poets. He was translating and accepting also Spanish (generation ’27) and Portugese poetry (Pessoa and Brasilians). The text also refers to reception of Cettineo by Croatian and Serbian criticism

School management innovation and principal support systems: toward the agenda for Croatian school reform

In this paper, we discuss if the current educational management practices in Croatian schools are in line with the constructivist prescriptions and what is their relationship with the available principal support tools. Our research is based on previous empirical results, related to the perceived needs of school principals for training and support. Namely, in 2011, the surveyed school principals required additional competencies to be developed in the fields of school marketing and management. At that time, the primary school principals are being surveyed, related to their managerial practices and the obtained results are interpreted in the context of the already announced, comprehensive school reform in Croatia, designed according to the constructivist educational theories. The empirical results demonstrate that the managerial practices of Croatian primary schools are not compatible with the constructivist theory of education. One group of principals (27.6%) have adequate delegation skills and focus on the specific fields of project management and school marketing, while the majority demonstrate one (or several) forms of ineffective practices. There is limited empirical evidence of the statistically significant differences in the usage of principal support tools/approaches, although the specific usage patterns have been identified

Performance of non-profit organizations: Empirical contrasts between privately and publicly funded Croatian humanitarian organizations

In this paper we contrast different aspects of non-profit organizations’ performance from the perspective of their funding sources. Based on previous empirical results indicating that sources of funding influence fundraising performance, we extend the existing research to the analysis of overall non-profit organizational performance. We use the social constructivist approach to non-profit performance to discuss contrasts between privately and publicly funded humanitarian organizations in Croatia. Some differences in growth- and development-oriented measures of nonprofit performance for these groups are identified and discussed in the context of future regional research

Strateško uklapanje velikih hrvatskih poduzeća u poslovno okruženje s posebnim osvrtom na organizacijske aspekte

U radu se predlaže metodološki okvir za kvantifikaciju i empirijsko vrednovanje upravljanja (strateškim) organizacijskim promjenama kao važnog izdvojenog područja unutar strateškog upravljanja. Također se, unutar predloženoga teoretskog modela, ukazuje i na raskorak između postojećih i poželjnih karakteristika internog okruženja i sposobnosti velikih hrvatskih poduzeća za uklapanje u turbulentni gospodarski kontekst. Iz rada proizlaze moguće smjernice za buduća istraživanja, a one se prvenstveno odnose na potrebu dodatne empirijske verifikacije iznesenih rezultata i nužnost (re)interpretacije recentnih svjetskih teorija za potrebe domaćeg gospodarstva u funkciji uspješnijeg strateškog uklapanja domaćih poslovnih subjekata u globalno poslovno okruženje