Social marketing: a commercial marketing strategy for understanding and improving health

Disease prevention and health promotion is now looking forward to newer innovative platforms to bring social change. Social marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviours that benefit society (public health, safety, the environment and communities) as well as the target audience. There are many challenges of marketing approach in India like financial cost, non-availability of audience data, difficulty in measuring marketing efforts, negative demand benefit to third party etc. These challenges can be dealt with 8 benchmark of social marketing which includes exchange, self-interest, behaviour change, competition, audience segmentation, consumer orientation, formative research and marketing mix (4 ‘P’s). Currently in India, condoms are social marketed under NACP-IV which can be extended to OCPs, Injectable contraceptives, ORS, Mosquito nets etc. For success of social marketing incorporation of consumers as partners into the planning process is must along with training of health professionals to enable them to imbue public health organizations with a marketing mind-set. Grantees should be given sufficient time and resources to conduct formative research, develop evidence-based marketing strategies, pretest program interventions, and monitor program activities

Parametric Seismic Analysis of Tall Buildings with Different Geometry and Constant Plan Area.

In this study, seismic analysis of high rise building frames have been carried out considering four buildings of different geometrical plan but same area , three diaphragms and four seismic zones. In this way total 48 frames were analysed for 27 load combinations. STADD-Pro software has been used for analysis purpose. Structural analyses results are collected in terms of maximum moments in columns and beams, storey displacement, peak storey displacement which are critically analysed to quantify the effects of various parameters

Garud Survey: A Case of Improving Safety and Transparency in Mining Operations Using Drone Technology

SAI Minerals Pvt. Limited (SAI Minerals), a renowned company engaged in mining cement-grade limestone and manufacturing cement in Rajasthan, India, has been grappling with recurring survey reconciliation and safety issues across its mining operations. Additionally, in compliance with new government regulations, they are now required to conduct aerial surveys and submit digital images and survey reports to the Indian Bureau of Mines (IBM). SAI Minerals sought a permanent solution to these challenges and approached Garud Survey Private Limited (Garud Survey), a technology-driven surveying agency. SAI Minerals recognized that these issues not only impacted their production but also tarnished the company\u27s reputation in the mining industry due to frequent accidents. Garud Survey recommended that the best approach to address the problem was to make the survey process faster and more accurate, enabling all stakeholders to have a clear and up-to-date view of the operational status. Garud Survey proposed the implementation of cutting-edge technology to identify and address the root cause of the problem. This case further explores the application of system analysis and design to the adoption and implementation of the latest technology in a real-world use case, as well as the challenges associated with managing change

Energy Optimization of ZigBee Based WBAN for Patient Monitoring

AbstractThis paper proposes an energy efficient wireless telemonitoring scenario of cardiac patients through ZigBee, based on variable duty cycle being rendered to sensors. In an intra hospital telemedicine scenario, Electrocardiogram (ECG) signals of patients are acquired through ECG sensor nodes having transmission capability and these ECG signals are received by Personal Digital Assistant (PDA) kept at nursing station through ZigBee network. ECG signals are further transmitted to Doctor's PDA. If the duty cycle is varied as per the load or number of active sensors, total energy consumed in idle mode can be avoided and total energy consumed by sensors is reduced hence increasing total network lifetime. This paper, comparatively analyzes the energy efficiency of ZigBee sensors with different percentage of duty cycle on the basis of energy consumption parameter under variable load conditions. The matrices used in performance evaluation are energy consumption in transmit mode, energy consumption in received mode and energy consumption in idle mode using Qualnet 5.0.2 simulator

Catalysed-microwave based Pretreatment of Lignocellulosic Biomass of Camelina Sativa L. for Bio-Fuel Production

Lignocellulosic biomasses are promising alternative resource for bio-fuel production. But due to the recalcitrant nature of lignin and hemicellulose, necessitates an efficient pre-treatment process to improve the yield of reducing sugars and maximising the enzymatic hydrolysis efficiency. Catalysed-microwave pre-treatment may be a good alternative as compared to other methods since it can reduce the time and improve the enzymatic activity during hydrolysis. The aim of this study was to evaluate the efficiency of the catalysed-microwave based pre-treatment of lignocellulosic biomass of Camelina sativa straw (CSS) to overcome the recalcitrant nature of cellulosic biomass. The microwave-alkaline (2 % NaOH) pre-treatment of CSS at 250 W for 10 min yields maximum (~422 mg/g) total soluble sugars (TSS) production during hydrolysis. Likewise, the maximum glucose content (~294 mg/g) was measured in 2 % alkaline-microwave pre-treatment for 10 min at RT. However, slight increase in lignin degradation was observed with the increase in alkaline hydroxide concentration and microwave irradiation exposure time. The maximum degradation in lignin content (~83 %) was measured in 3 % alkaline-microwave pre-treatment for 20 min at RT. Our results suggest that the microwave-alkaline pre-treatment approach may be employed for comprehensive utilisation of CSS biomass of Camelina sativa L. cv. Calena (EC643910) for bio-fuel production

Study of changes in serum lipid profile and blood sugar level by perindopril and telmisartan during treatment of systemic hypertension

Background: This study was designed to compare adverse effects on serum lipid profile and blood sugar level in the treatment with two commonly used drugs perindopril and telmisartan in cases of hypertension. This was an “observational” and “cross-sectional” study.Methods: A total of 100 patients were included in each, Groups A and B. In both groups, half the patients were given perindopril 4 mg OD and half were given telmisartan 40 mg OD for 24 weeks. Total cholesterol (TC), high density lipoprotein (HDL), low density lipoprotein (LDL), triglycerides (TG), fasting blood sugar (FBS), and postprandial blood sugar (PPBS) level was estimated initially and then at 4th, 12th, and 24th week. Statistical analysis was done using ANOVA.Results: With perindopril initial means of TC, HDL, LDL, TGs, FBS, and PPBS in Groups A and B were 190.32, 49.76, 117.96, 165.04, 84.56, 122.60, and 188.80, 51.64, 118.52, 159.12, 93.92, 133.60, respectively. After 24 weeks, these values were 190.84, 50.68, 118.60, 163.84, 83.48, 120.20, and 190.96, 52.04, 118.28, 157.56, 93.96, 133.68, respectively (p > 0.05). With telmisartan, initial means of TC, HDL, LDL, TG, FBS, and PPBS in both groups were 188.08, 49.76, 118.84, 167.20, 83.72, 120.68, and 188.08, 46.88, 121.96, 167.84, 91.44, 131.72, respectively. After 24 weeks, these values in both groups were 189.36, 49.80, 120.04, 165.96, 82.60, 118.36 and 186.12, 45.28, 121.08, 167.72, 92.76, 129.56 respectively (p > 0.05).Conclusions: It concluded that both perindopril and telmisartan had not any significant adverse effects on plasma lipid profile and blood sugar level in both groups

Ayurvedic management of Myositis Ossificans of Vastus Lateralis Muscle (Urusthamba) - A Case Study

Myositis ossificansis characterized by heterotopic ossification (calcification) of muscle of various etiologies. It is most commonly affected in the quadriceps of the thighs. There are many tools available for diagnosis of Myositis ossificans, but lack of satisfactory treatment. So the development of a treatment protocol for Myositis ossificans is the need of today`s era. In Ayurveda, the same can be understood as Urusthamba. The present paper discusses a case of Myositis ossificans of right vastus lateralis muscle and its Ayurvedic treatment

Compressive response of vertically aligned carbon nanotube films gleaned from in situ flat-punch indentations

We report the mechanical behavior of vertically aligned carbon nanotube films, grown on Si substrates using atmospheric pressure chemical vapor deposition, subjected to in situ large displacement (up to 70 μm) flat-punch indentations. We observed three distinct regimes in their indentation stress–strain curves: (i) a short elastic regime, followed by (ii) a sudden instability, which resulted in a substantial rapid displacement burst manifested by an instantaneous vertical shearing of the material directly underneath the indenter tip by as much as 30 μm, and (iii) a positively sloped plateau for displacements between 10 and 70 μm. In situ nanomechanical indentation experiments revealed that the shear strain was accommodated by an array of coiled carbon nanotube “microrollers,” providing a low-friction path for the vertical displacement. Mechanical response and concurrent deformation morphologies are discussed in the foam-like deformation framework with a particular emphasis on boundary conditions