25 research outputs found
Co-opetition models for governing professional football
In recent years, models for co-creating value in a business-to-business context have
often been examined with the aim of studying the strategies implemented by and
among organisations for competitive and co-operative purposes. The traditional
concepts of competition and co-operation between businesses have now evolved,
both in terms of the sector in which the businesses operate and in terms of the type
of goods they produce.
Many researchers have, in recent times, investigated the determinants that can
influence the way in which the model of co-opetition can be applied to the football
world. Research interest lies in the particular features of what makes a good football.
In this paper, the aim is to conduct an analysis of the rules governing the “football
system”, while also looking at the determinants of the demand function within
football entertainment. This entails applying to football match management the
co-opetition model, a recognised model that combines competition and co-operation
with the view of creating and distributing value. It can, therefore, be said that, for a
spectator, watching sport is an experience of high suspense, and this suspense, in turn,
depends upon the degree of uncertainty in the outcome. It follows that the rules
ensuring that both these elements can be satisfied are a fertile ground for co-operation
between clubs, as it is in the interest of all stakeholders to offer increasingly more
attractive football, in comparison with other competing products. Our end purpose is
to understand how co-opetition can be achieved within professional football