Suffizienz als Business Case

Über Suffizienz wird bisher ausschließlich als Orientierungsmuster für individuellen Konsum diskutiert. Der folgende Beitrag zeigt, dass die Debatte über Suffizienz durchaus Geschäftschancen für Unternehmen eröffnet

Nachhaltige Wertschöpfungsketten zwischen Verantwortung und Regulierung

Einführung in das Schwerpunktthem

Zeitenwende 2020

Einführung in das Schwerpunktthem

Accelerating transitions to sustainability by slowing down : translating sufficiency into corporate narratives

"Sufficiency" is beginning to emerge as a new value throughout Western societies and the question asked in this article is: Can we observe cases with actual opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? As an innovative conceptual approach, it will be analyzed how brand claims function as narrative translation mechanisms in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g. the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on powerful brands and the narratives connected to them are an important element in understanding the role of incumbents in transitions to sustainability

Suffizienz als Business Case : Entrümpelung, Entschleunigung, Entflechtung und Entkommerzialisierung

Über Suffizienz wird bisher ausschließlich als Orientierungsmuster für individuellen Konsum diskutiert. Der vorliegende Beitrag zeigt, dass die Debatte über Suffizienz durchaus Geschäftschancen für Unternehmen eröffnet

Suffizienz als Business Case : nachhaltiges Ressourcenmanagement als Gegenstand einer transdisziplinären Betriebswirtschaftslehre

Können Suffizienzstrategien, d.h. Ansätze des "Weniger", "Langsamer", "Regionaler", Orientierungspunkt für unternehmerische Strategien werden? Dieser Frage geht das vorliegende Impulspapier nach. Dabei zeigt sich, dass es schon vielfältige Beispiele dafür gibt, dass Unternehmen "Suffizienz zum Business Case" praktizieren. Das Impulspapier bettet seine Überlegungen in die aktuelle Debatte zu nachhaltigen Ressourcenstrategien ein und zeigt auf, welche Beiträge eine aufgeklärte Managementforschung dazu leisten kann

Towards the circular economy : waste contracting

The transition towards a circular economy is high on the political agenda and support for innovative business models can be seen as one of the key strategies for its implementation. Nevertheless most of these business models rely on an increasing generation of waste and thus undermine the prevention of waste as top of the waste hierarchy. The paper aims to link this debate to more systemic eco-innovations that offer economic market potentials by reduced material inputs and waste generation. This directs the attention to sufficiency strategies that surpass the level of individual consumer choices and regards the potentials of entrepreneurial sufficiency strategies. It takes the example of waste contracting modelsin Germany as a possible approach of resource-light business models that provide existing utility aspects with altered consumption patterns and decreased resource consumption. It describes environmental and economic benefits and draws conclusions on necessary policy framework conditions

The dilemma of incumbents in sustainability transitions : a narrative approach

In the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability