Tools to Increase the Effectiveness of the Company in the Field of Digital Economy Skills

The article suggests a mechanism for increasing the effectiveness of online education in modern conditions to increase digital economy skills. The purpose of this study is to identify performance indicators of online education and offer recommendations for the development of online educational business. To achieve this goal, the article provides an overview of trends in online education. The role of modern tools for managing and implementing the online educational process is noted. The types of efficiency levers in business are considered. The limit of the effectiveness of levers in online education is determined. The algorithm for managing the effectiveness of online education is based on efficiency levers. Data on the effectiveness of levers of online education efficiency are provided. The possibilities of using various efficiency levers to increase the company's competitiveness in online education are discussed

Social media marketing as an effective instrument of the promotion of social business-project in social entrepreneurial activity

The article deals with the concept of entrepreneurship from the point of view of different scientists, as well as the importance of marketing in social entrepreneurship, and in particular social media marketing (SMM) as an effective instrument for the promotion of social business ideas. Also it considers the trends of realization of social projects in various scopes of activity. The most popular are the following areas of business: pre-school education of children; employment support to people being in a difficult life situation; improving the quality and availability of medical services and improving the quality of life of people from socially vulnerable categories of the population. During the development of this topic the main advantages and disadvantages of SMM have been formulated. The stages of construction of the system of promoting a social business project within the framework of SMM are also considered: defining the target segment of consumers within the social media community; compiling the "semantic core" of social group; constructing a mental (intellectual) interaction map within the community in a social network; drawing and realizing a content plan for the efficiency of interaction with customers within a social network; carrying out a statistical analysis of the community; introducing interactive forms of communication with the users for maintaining the communicative constituent of the promotion; monitoring and continuous improving communication within the social network

Social media marketing as an effective instrument of the promotion of social business-project in social entrepreneurial activity

The article deals with the concept of entrepreneurship from the point of view of different scientists, as well as the importance of marketing in social entrepreneurship, and in particular social media marketing (SMM) as an effective instrument for the promotion of social business ideas. Also it considers the trends of realization of social projects in various scopes of activity. The most popular are the following areas of business: pre-school education of children; employment support to people being in a difficult life situation; improving the quality and availability of medical services and improving the quality of life of people from socially vulnerable categories of the population. During the development of this topic the main advantages and disadvantages of SMM have been formulated. The stages of construction of the system of promoting a social business project within the framework of SMM are also considered: defining the target segment of consumers within the social media community; compiling the "semantic core" of social group; constructing a mental (intellectual) interaction map within the community in a social network; drawing and realizing a content plan for the efficiency of interaction with customers within a social network; carrying out a statistical analysis of the community; introducing interactive forms of communication with the users for maintaining the communicative constituent of the promotion; monitoring and continuous improving communication within the social network

Tools to increase the effectiveness of the company in the field of digital economy skills

© 2020 Lifescience Global. The article suggests a mechanism for increasing the effectiveness of online education in modern conditions to increase digital economy skills. The purpose of this study is to identify performance indicators of online education and offer recommendations for the development of online educational business. To achieve this goal, the article provides an overview of trends in online education. The role of modern tools for managing and implementing the online educational process is noted. The types of efficiency levers in business are considered. The limit of the effectiveness of levers in online education is determined. The algorithm for managing the effectiveness of online education is based on efficiency levers. Data on the effectiveness of levers of online education efficiency are provided. The possibilities of using various efficiency levers to increase the company's competitiveness in online education are discussed

Social media marketing as an effective instrument of the promotion of social business-project in social entrepreneurial activity

The article deals with the concept of entrepreneurship from the point of view of different scientists, as well as the importance of marketing in social entrepreneurship, and in particular social media marketing (SMM) as an effective instrument for the promotion of social business ideas. Also it considers the trends of realization of social projects in various scopes of activity. The most popular are the following areas of business: pre-school education of children; employment support to people being in a difficult life situation; improving the quality and availability of medical services and improving the quality of life of people from socially vulnerable categories of the population. During the development of this topic the main advantages and disadvantages of SMM have been formulated. The stages of construction of the system of promoting a social business project within the framework of SMM are also considered: defining the target segment of consumers within the social media community; compiling the "semantic core" of social group; constructing a mental (intellectual) interaction map within the community in a social network; drawing and realizing a content plan for the efficiency of interaction with customers within a social network; carrying out a statistical analysis of the community; introducing interactive forms of communication with the users for maintaining the communicative constituent of the promotion; monitoring and continuous improving communication within the social network

Social media marketing as an effective instrument of the promotion of social business-project in social entrepreneurial activity

The article deals with the concept of entrepreneurship from the point of view of different scientists, as well as the importance of marketing in social entrepreneurship, and in particular social media marketing (SMM) as an effective instrument for the promotion of social business ideas. Also it considers the trends of realization of social projects in various scopes of activity. The most popular are the following areas of business: pre-school education of children; employment support to people being in a difficult life situation; improving the quality and availability of medical services and improving the quality of life of people from socially vulnerable categories of the population. During the development of this topic the main advantages and disadvantages of SMM have been formulated. The stages of construction of the system of promoting a social business project within the framework of SMM are also considered: defining the target segment of consumers within the social media community; compiling the "semantic core" of social group; constructing a mental (intellectual) interaction map within the community in a social network; drawing and realizing a content plan for the efficiency of interaction with customers within a social network; carrying out a statistical analysis of the community; introducing interactive forms of communication with the users for maintaining the communicative constituent of the promotion; monitoring and continuous improving communication within the social network