Marketing research of organic food market in Czech republic

This thesis "Marketing research of organic food market in Czech republic" deals with consumer research on the Czech market awareness of organic food. The aim is to identify the attitude of Czech consumers to organic food and to analyze their buying habits. In addition, I would like to find out, what are awareness consumers of company Country Life, which I have chosen to compare my research. Based on a survey I will prepare a typical customer of the company Country Life. The first two chapters describe what marketing research is. I also characterized methods of research, where I was most focused on polling. The third chapter is devoted to organic food and the situation in the world and the Czech market. The following chapters are a crucial part of the thesis, where I developed and evaluated the survey. In conclusion, I conducted a recommendation for Country Life stores

Farmer´s markets as a form of sales of local products

Diplomová práce "Farmářské trhy jako forma prodeje lokálních produktů" si klade za cíl zjistit prostřednictvím marketingového výzkumu, jaké je povědomí spotřebitelů o možnostech nákupu lokálních potravin, a jaké jsou postoje těchto spotřebitelů zejména k farmářským trhům. Na základě výsledků tohoto výzkumu bude určen charakteristický zákazník farmářských trhů. První část teoreticky vymezuje problematiku lokálních potravin a způsobu prodeje těchto potravin s důrazem na farmářské trhy. V druhé, praktické části se věnuji vlastnímu šetření, které se zabývá problematikou farmářských trhů a postojů spotřebitelů k těmto trhům. V závěru práce uvedu návrhy a doporučení pro marketing a komunikaci farmářských trhů, které vyplynou z analýzy výsledků vlastního šetření a z poznatků, které jsem získala během zpracování práce.Thesis "Farmer's markets as a form of sales of local products," which aims to find out through research, what is consumer awareness about how to buy local food and what are the consumer's attitudes especially to the farmer's markets. Based on the results of this research I will determine the characteristic consumer of farmer's markets. The first part defines the theoretical issues of local food and way of selling these foods with an emphasis on farmers' markets. In the second part there is devoted to its own investigation, which deals with the issue of farmer's markets and consumer attitudes towards these markets. In conclusion, I will give suggestions and recommendations for marketing and communications farmer's markets, resulting from the analysis of the results of its investigation and the knowledge that I gained during the process of work