Does gender really matter when we are talking about energy saving attitudes and behaviours?

Some studies indicate that women tend to be more pro-environmental than men, since they buy more green products, play a more active role in the separation of packages for recycling and display behaviour that is more favourable in regard to saving energy resources. With a specific focus on gender differences, this study aims to compare English and Portuguese students’ attitudes and behaviours in relation to energy saving. Three universities participated in this study, one from Portugal (PT) and two from the United Kingdom (UK), with data collected through a questionnaire. The results point to a number of significant differences in relation to gender between the respondents from the two countries, and some consistent trends in gender differences across the whole sample and the sub-samples from the different countries. The key trends identified overall are that female students are significantly more likely to express positive attitudes towards energy saving, and to undertake energy-saving behaviours. Differences between the sub-samples are relatively small compared to the similarities between them, suggesting that gender differences are reasonably consistent across the two countries

Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices

With the new millennium, environmental concern entered a new phase, with stricter governmental regulations and incentives. Currently, within environmental issues, there is a broader challenge to commitment with economic and social goals. This is motivating companies and organizations to participate in transformation processes with the aim of minimizing the negative impacts of their activities. Within this context, new business philosophies, emerged empowering organizations to consider sustainability issues that have come to be viewed as an innovative and differentiating factor, providing competitive advantages (Fraj-Andres, MartinezSalinas, & Matute-Vallejo. Journal of Business Ethics, 88,263-286, 2009; Leipziger. The corporate responsibility code book. Greenleaf Publishing Limited, 2016; Leipziger. The corporate responsibility code book. Greenleaf Publishing Limited, 2016). Therefore, organizations have begun incorporating these concerns in their processes, adopting green management policies, and including green marketing strategies in order to remain competitive (Straughan & Roberts. Journal of Consumer Marketing, 16(6), 558-575, 1999; Rivera-Camino. European Journal of Marketing, 41, 1328-1358, 2007). From the marketing perspective, the importance of understanding green consumer behaviour in order to develop better segmentation and targeting strategies is highlighted. Green consumers are changing significantly. Consumers, although with some reluctance, are moving to greener products. The Mintel organization reported that the number of consumers buying green has tripled in recent years. Furthermore, it found that the number of consumers that never bought green products have decreased. These results show that widespread environmental awareness had an important role in purchasing behaviour, with more consumers considering the environmental impact of their buying decisions and looking for a greener alternative to their conventional purchasing options. The existing literature suggests that previous research regarding the green consumer profile has different perspectives. The first group of researchers attempted to characterize green consumer profile using sociodemographic variables such as age, gender, education, income and occupation. In tum, the second group of researchers used psychographic variables instead of sociodemographic ones (Mainieri, Barnett, Valdero, Unipan, & Oskamp. Journal of Social Psychology, 137(2), 189-204, 1997). This chapter aims to better explore the importance of green consumer segmentation and its implications from a management point of view. More specifically, the aim is to analyze which variables better characterize green consumers (sociodemographic and psychographic). At the end, a theoretical framework is proposed to enable and support organizations to better understand green consumer profile. It also enables managers and marketers to target and develop better marketing strategies for these segments.info:eu-repo/semantics/publishedVersio

Diurnal and seasonal variations of CWSI and non-water-stressed baseline with nectarine trees

The work described was part of the programme, Innovative biological indicators to improve the efficiency of water and nitrogen use and the fruit quality in tree crops Project, a partnership between ISA and INRA. Field studies were conducted in Portugal on different irrigated plots of nectarine trees; a fully irrigated (unstressed plot) and a plot that was not irrigated for some days (stressed plot). The aim of this work was to investigate the effects of plant water stress on canopy temperature, to determine the nonwater-stressed baseline and to observe diurnal and seasonal variations of Crop Water Stress Index (CWSI). Canopy temperature, psychrometric and wind speed data were taken each half-hour, between 9:30 and 15:30 h. Results showed that canopy temperature was higher during the daytime, for both unstressed and stressed plots. A linear regression of canopy-air temperature differential and the vapor pressure deficit (non-water-stress baseline) showed a r2= 0.65. During the stress period, the average canopy temperature of the stressed plot was up to 5.4°C higher than the unstressed plot. Diurnal and seasonal average of CWSI values showed differences between unstressed and stressed plots, during the stress period

Determining the characteristics to profile the “green” consumer: an exploratory approach

Environment, Green consumer, Environmental variables,