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8 research outputs found
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Author
Jenni Romaniuk
Nicole Hartnett
PQ Media
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Comparing children's explicit and implicit understanding of advertising and placement on TV
Author
Alejandra Fuentes-García
Berry D.
+19 more
Bjorklund D.F.
Boush D.M.
Buijzen M.
Burn A.
Campbell A.J.
Donohue T.R.
Gunter B.
Halpern D.
Henke L.L.
Kantar IBOPE Media
Kunkel D.
Martin M.C.
McCarty J.A.
OFCOM
PQ Media
Riffe D.
Rodrigo Uribe
Salazar C.
SIP
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
An Exploratory Content Analysis of Product Placement in Top Grossing Films
Author
ACNielsen
Chadha R.
+13 more
Chan F.
Fanny Fong Yee Chan
Hall E. T.
Hofstede G.
Hofstede G.
Kureshi S.
McDonald M.
McKechnie S. A.
Media PQ
Neuendorf K. A.
Sapolsky B. S.
Ward S.
Wimmer R. D.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Measuring the Impact of Product Placement on Children Using Digital Brand Integration
Author
Advertising Standards Canada
American Academy of Pediatrics
+37 more
American Psychological Association
Beck J.
Berg C.
Charlene Elliott
Datamonitor
Deveau S.
Elliot S.
Elliott C.
Elliott C.
George L.
Hall E.
Harris M.
Hart P. J.
Higgins K. T.
Hite C. F.
Jeffery B.
Jeffery B.
Karrh J. A.
Laczniak R. N.
Lafayette J.
Lewis N.
Lindstrom M.
McKechnie S. A.
McNeal J. J.
Nebenzahl I. D.
Nelson M. R.
Piaget J.
PQ Media
PQ Media
Romano A.
Simon Hudson
Singh N.
Story M.
Sullivan L.
Tiwsakul R.
Vranica S.
Walsh D.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Exposure to tobacco content in episodic programs and tobacco and E-cigarette initiation
Author
Alexander
Bandura
+40 more
Cantrell
Compton
Cullen
Dalton
Distefan
Donna M. Vallone
Elizabeth C. Hair
Fahimi
Gentzke
Graham
Gutschoven
Gutschoven
Hair
Hancox
Hoyle
Jessica M. Rath
Kong
Lindsay Pitzer
Lyons
Michael Liu
Morgane Bennett
Plummer
Polansky
PQ Media
Primack
Rigotti
Rimal
Sargent
Sargent
Sargent
Shmueli
Soneji
Song
Tickle
Tickle
Truth Initiative
Tsai
Wang
Williams
Wills
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
Interactive Branded Overlays
Author
Amichai-Hamburger Y.
Anika Schweda
+25 more
Atkinson C.
Brehm S. S.
Dens N.
Duane Varan
Dubow J. S.
Galician M. L.
Greene W. H.
Harris C. D.
Jean Brechman
Kim T.
Leddy C.
Levy S.
Manly L.
Matthes J.
Monahan B.
Nelson M. R.
Plambeck J.
PQ Media
Robinson J. A.
Saatchi &
Steinberg B.
Steinberg B.
Steven Bellman
Varan D.
Zhao X.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Adaptation strategies to increase advertisement effectiveness in digital media
Author
A Acquisti
A Ferscha
+41 more
A Goldfarb
A Krüger
A Lambert
A Newman
A Valli
A Zimmermann
C Adolphs
C Bauer
CE Tucker
D Angelucci
D Fitton
D-J Lee
EM Huang
G Adomavicius
G Robertson
GA Silberer
GD Abowd
H-W Gellersen
HF Popp
HL Geiger
J Foote
J Terken
J Vesanen
K Kuikkaniemi
K Li
KY Tam
L Bullivant
L Ha
M Brown
M Dahlén
M Kaupp
M Strohbach
O Storz
P Pelsmacker De
PQ Media
R Adams
S Jun
S Paolo Di
S Telschow
T Reutterer
U Stalder
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
The Emergence of Opinion Leaders in Social Networks
Author
Abhijit Banerjee
Abhijit Banerjee
+51 more
Albert-L�szl� Barab�si
Alessandra Cassar
Anatol Rapoport
Anatol Rapoport
Andreas Diekmann
Andreas Diekmann
Bo?a�han �elen
David Godes
David Godes
David Godes
Douglas Gale
Duncan J Watts
Duncan J Watts
Duncan J Watts
Duncan J Watts
Eugene Borgida
Everett M Rogers
Everett M Rogers
Frank M Bass
Gary E Bolton
Glenn Ellison
Gordon Cox
Harikesh Nair
Innovativeness
Jacob Goldenberg
Jacob Goldenberg
Jacob Goldenberg
Jacqueline Brown
John Harsanyi
Juanjuan Zhang
Judith A Chevalier
Lawrence F Feick
Leisa Flynn
Lones Smith
Margarida Corominas-Bosch
Mark Granovetter
Matthew O Jackson
Matthew O Jackson
Pq Media
Rene� Dye
Rob Walker
Roger B Myerson
Ronald E Goldsmith
Sushil Bikhchandani
Tal Garber
Terry L Childers
Thomas W Valente
Venkatesh Bala
Venkatesh Bala
Vincent Mak
Yubo Chen
Publication venue
'Elsevier BV'
Publication date
01/01/2008
Field of study
No full text
Crossref