Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia

This research examines the reasons behind marketing majors’ decision to select marketing as a major, where students have the option to select more than one major toward their undergraduate degree. Results of surveys conducted at two universities, one in Australia and one in New Zealand, provide some new findings as well as extending findings from earlier studies. This research complements existing studies on the topic by providing empirical evidence from Australasia. The results also suggest that marketing is the most popular first-choice major for Australasian marketing majors

Recycling marble wastes and Jarosite wastes into sustainable hybrid composite materials and validation through Response Surface Methodology

During marble processing such as cutting, polishing and grinding, a considerable amount of fine residues refereed as marble processing rejects (MPRs) are produced and have become a serious environmental issue. So the current study deals with the conversion of MPRs into hybrid ceramic composite bricks (CCB) with Jarosite waste in a clay matrix system. Mix design and optimization of CCB was performed to illustrate the potentials of MPRs and Jarosite wastes as low-cost high-value composites materials. Response Surface Methodology (RSM) model was also used in this work for simulation and to optimize the process for improving CCB quality employing classic mixture approach. Detoxification through mineralogical changes was achieved during firing composite bricks at 960 °C ± 2 °C and was confirmed using the XRD analysis. Compressive strength of CCB using 15% MPRs with 1:1 Jarosite waste - clay matrix ratio met the standard quality (>35 kg/cm2) for its use in construction purpose. It is evident from the RSM model results and statistical analysis for the response compressive strength, shrinkage, water absorption capacity, density and leachate concentration of Cd as well as Pb in the CCB is in laudable agreement with actual experimental performance

A consumer-based method for retailer equity measurement: Results of an empirical study

This research extends the consumer-based brand equity measurement approach to the measurement of the equity associated with retailers. This paper also addresses some of the limitations associated with current retailer equity measurement such as a lack of clarity regarding its nature and dimensionality. We conceptualise retailer equity as a four-dimensional construct comprising retailer awareness, retailer associations, perceived retailer quality, and retailer loyalty. The paper reports the result of an empirical study of a convenience sample of 601 shopping mall consumers at an Australian state capital city. Following a confirmatory factor analysis using structural equation modelling to examine the dimensionality of the retailer equity construct, the proposed model is tested for two retailer categories: department stores and speciality stores. Results confirm the hypothesised four-dimensional structure

Predictive validity of two firm innovativeness scales: empirical evidence

Innovativeness is an important determinant of firm success. However, most of the current research has investigated this phenomenon from the managerial perspective. Responding to calls by innovation scholars, for a customer-oriented approach, researchers have recently developed customer-based scales for firm innovativeness measurement (e.g. Firm Reputation for Product Innovation - Henard & Dacin, 2010; Perceived Firm Innovativeness - Kunz et al., 2011). Despite the importance of valid and reliable measurement, current research does not provide satisfactory advice on the effectiveness of these measures. To fill this important gap, the present research contributes by examining the relative effectiveness of these scales in two product categories and across four brands. The results indicate that while the Reputation for Product Innovation scale performs better in terms of scale sensitivity the two scales have displayed different degrees of ability in predicating the four outcome variables included

A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"

Londoño et al. (2016) aim to contribute to brand equity literature by introducing the concept of Consumer-Based Brand-Retailer-Channel Equity (CBBRCE) to capture the synergies created by brand, retailer, and channel equity. This commentary discusses their study in light of extant literature and provides alternative viewpoints. Specifically, it focuses on one of the key issues these authors investigate, namely retailer equity, with a view to highlighting the limitations in current retailer equity measurement. It also offers constructive directions for improvement