Change but no climate change: discourses of climate change in corporate social responsibility reporting in the oil industry

Using corpus linguistic tools and methods, this paper investigates the discourses of climate change in corporate social responsibility (CSR) and environmental reports produced by major oil companies from 2000 to 2013. It focuses on the frequency of key references to climatic changes and examines in detail discourses surrounding the most frequently used term ‘climate change’. The analysis points to shifting patterns in the ways in which climate change has been discursively constructed in the studied sample. Whereas in the mid-2000s, it was seen as a phenomenon that something could be done about, in recent years the corporate discourse has increasingly emphasised the notion of risk portraying climate change as an unpredictable agent. A pro-active stance signalled by the use of force metaphors is offset by a distancing strategy often indicated through the use of hedging devices and ‘relocation’ of climate change to the future and other stakeholders. In doing so, the discourse obscures the sector’s large contribution to environmental degradation and ‘grooms’ the public perception to believe that the industry actively engages in climate change mitigation. At the methodological level, this study shows how a combination of quantitative corpus-linguistic and qualitative discourse-analytical techniques can offer insights into the existence of salient discursive patterns and contribute to a better understanding of the role of language in performing ideological work in corporate communications

The use of complementary and alternative medicine products in preceding two days among Finnish parents - a population survey

<p>Abstract</p> <p>Background</p> <p>The use of complementary and alternative medicines (CAM) has been extensively studied globally among adult and paediatric populations. Parents, as a group, had not been studied to assess their knowledge and attitude to CAM and general medicine use. This study is necessary since parents' attitude to medicine use is known to influence their child's attitude to medicine use later in life. We therefore aim to assess the extent and types of CAM use among Finnish parents, and to determine the factors that promote the CAM use. Also, we aim to determine parents' attitude to general medicine use.</p> <p>Methods</p> <p>Children less than 12 years old, as of spring 2007, were identified from the database of the Finnish Population Register Centre and were selected by random sampling. The parents of these children were identified and a questionnaire was sent to them. Only the parent who regularly takes care of the child's medicine was requested to fill the questionnaire. Cross-tabulations and Chi-square test were used to determine the associations between categorical variables. CAMs were defined as natural products that are not registered as medicines, such as homeopathic preparations, dietary food supplements, and traditional medicinal products.</p> <p>Results</p> <p>The response rate of the survey was 67% (n = 4032). The use of CAM was 31% in the preceding two days. The most commonly used CAM products were vitamins and minerals, followed by fish oils and fatty acids. Prescription and OTC medicines were used concomitantly with CAM by one-third of the parents. CAM was frequently used by parents over 30 years (33%), female parents (32%), highly educated parents (35%), and parents with high monthly net income (3000-3999 euros, 34%). The users of CAM had more negative attitudes towards medicines than non-users of CAM.</p> <p>Conclusions</p> <p>Our findings are in accordance with those of previous studies that women over 30 years of age with a high education and income typically use CAMs. Finnish parents seem to use CAMs as complementary rather than alternative to medicines. Health care professionals should take into consideration both the concomitant use as well as the negative attitudes among CAM users in encounters with the parents.</p