A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance?

With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and strategic marketing initiative. Data for the study were gathered from a survey of chief executives from credit unions in the U.S. The results of the study are mixed. In particular, the findings suggest that despite the perceptions of management, it is the less aggressive and less costly approaches to market orientation and marketing strategy that actually pay off in terms of objectively measured ROA. The pattern that emerges seems to suggest that if the goal is overall firm profitability as measured by ROA, then the recommendation may be to focus on more conservative strategies combined with lower levels of market orientation. Additionally, the total number of strategic alignments is also relevant to profit performance. It was shown that companies with a higher number of recommended “fits” between market orientation and their marketing strategies achieved a larger ROA.contingency theory, market orientation, financial services, strategic fits.

Rapid Bayesian position reconstruction for gravitational-wave transients

Within the next few years, Advanced LIGO and Virgo should detect gravitational waves from binary neutron star and neutron star-black hole mergers. These sources are also predicted to power a broad array of electromagnetic transients. Because the electromagnetic signatures can be faint and fade rapidly, observing them hinges on rapidly inferring the sky location from the gravitational-wave observations. Markov chain Monte Carlo methods for gravitational-wave parameter estimation can take hours or more. We introduce BAYESTAR, a rapid, Bayesian, non-Markov chain Monte Carlo sky localization algorithm that takes just seconds to produce probability sky maps that are comparable in accuracy to the full analysis. Prompt localizations from BAYESTAR will make it possible to search electromagnetic counterparts of compact binary mergers.Comment: 23 pages, 12 figures, published in Phys. Rev.

Planning for Space Station Freedom laboratory payload integration

Space Station Freedom is being developed to support extensive missions involving microgravity research and applications. Requirements for on-orbit payload integration and the simultaneous payload integration of multiple mission increments will provide the stimulus to develop new streamlined integration procedures in order to take advantage of the increased capabilities offered by Freedom. The United States Laboratory and its user accommodations are described. The process of integrating users' experiments and equipment into the United States Laboratory and the Pressurized Logistics Modules is described. This process includes the strategic and tactical phases of Space Station utilization planning. The support that the Work Package 01 Utilization office will provide to the users and hardware developers, in the form of Experiment Integration Engineers, early accommodation assessments, and physical integration of experiment equipment, is described. Plans for integrated payload analytical integration are also described

EMASS (trademark): An expandable solution for NASA space data storage needs

The data acquisition, distribution, processing, and archiving requirements of NASA and other U.S. Government data centers present significant data management challenges that must be met in the 1990's. The Earth Observing System (EOS) project alone is expected to generate daily data volumes greater than 2 Terabytes (2 x 10(exp 12) Bytes). As the scientific community makes use of this data, their work will result in larger, increasingly complex data sets to be further exploited and managed. The challenge for data storage systems is to satisfy the initial data management requirements with cost effective solutions that provide for planned growth. The expendable architecture of the E-Systems Modular Automated Storage System (EMASS(TM)), a mass storage system which is designed to support NASA's data capture, storage, distribution, and management requirements into the 21st century is described

Erosion and deposition in interplain channels of the Maury channel system

Large turbidity currents originating on the insular margin of southern lceland have flowed clown a 2 500 km-long pathway comprising rise valleys, unchanneled plains and segments of erosional and depositional deep-sea channels that are collectively called the Maury Channel system. Two steep interplain reaches of the channel have been eut up to 100 m through volcanogenic turbidites of probable La te Pleistocene age. Near-bottom observations with side-scan sonars and profllers across the upper channels (at 59°24\u27N, 18°50\u27W, 2 750 m depth) and at the lower interplain channel (around 56°23\u27N, 24°25\u27W, 3 340 m depth) defmed their structure and morphology. The upper channels, and a tributary to the lower channel, start as broad, shallow depressions that deepen and narrow downstream. The lower channel bas a pattern of anastomosing branches that probably evolved by head ward extension of low-angle tribu taries to the original sinuous channel, and its branches are at different stages of development. Several hundred bottom photographs show well-indurated rocks on channel walls and floors, with such flysch-like characteristics as cyclic graded bedding, clastic dikes, and syndepositional deformation. The lower-channel branches have been eut by turbidity currents with speeds of 5- 12 rn/sec., and combined discharges exceeding 1 x 106 m3 /sec. Bedrock erosion in and around the channels bas proceeded by intense corrasion and fluid stressing, and is marked by such small-scale effects as rock polishing, fluting, pot-holing and ledge recession. Rockfalls have caused retreat of steep channel walls, and conglomerate or pcbbly mudstone deposits suggest that debris flows have been locally active. Sorne coarse debris delivered by these processes and clay halls torn from semi-lithifled outcrops remain in the channels, but the channel f1ll is generally thin, with a patch y veneer of pelagie mud that bas accumulated since the last major turbidity current event. The surfaces of the unconsolidated s~diment have been smoothed and lineated, or moulded into seo ur moats and occasional fields of ripples, by thermohaline currents

A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE?

With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and strategic marketing initiative. Data for the study were gathered from a survey of chief executives from credit unions in the U.S. The results of the study are mixed. In particular, the findings suggest that despite the perceptions of management, it is the less aggressive and less costly approaches to market orientation and marketing strategy that actually pay off in terms of objectively measured ROA. The pattern that emerges seems to suggest that if the goal is overall firm profitability as measured by ROA, then the recommendation may be to focus on more conservative strategies combined with lower levels of market orientation. Additionally, the total number of strategic alignments is also relevant to profit performance. It was shown that companies with a higher number of recommended “fits” between market orientation and their marketing strategies achieved a larger ROA.contingency theory, financial services, market orientation, strategic fits.

Inflow and Loadings from Ground Water to the Great Bay Estuary, New Hampshire

This final report presents the results of a study to evaluate groundwater inflow and nutrient loadings to the Great Bay Estuary, New Hampshire. The evaluation of inflow was accomplished independently by two methods: one, used thermal imagery, and the other, piezometric mapping. The thermal imagery method assessed groundwater that was observed to discharge within the intertidal zone of an inland estuary. The groundwater piezometric mapping method used bedrock wells around the bay to create an overall piezometric map of the near-bay area. Groundwater discharge was evaluated with respect to flow, concentration, and ultimately nitrogen loading to coastal waters. The results represent a snapshot for these variables, examined by a thermal infrared aerial survey in the spring of 2000, and water quality, specific discharge, and piezometric surface maps in the summer of 2001. Monitoring wells upgradient of the Great Bay were analyzed for nitrogen as an indicator of potential discharge source waters. Total groundwater discharge to the estuary was calculated as 24.2 cubic feet per second (cfs) with an average of 0.81± 0.89 mg dissolved inorganic nitrogen (DIN)/L, with a maximum value of 2.7 mg DIN/L (n=20). Nutrient concentrations, averaging 0.83± 1.34 mg DIN/L, with a maximum value of 10.2 mg DIN/L, were observed in upgradient bedrock groundwater analyzed from 192 wells. Nutrient loading was calculated to be 19.3±21.2 tons of N per year for the total Great Bay Estuary, covering nearly 144 miles of shoreline. The groundwater derived nutrient loading accounts for approximately 5% of the total non-point source load to the estuary. The thermal imagery method was found to be an effective and affordable alternative to conventional groundwater exploration approaches

EMASS (tm): An expandable solution for NASA space data storage needs

The data acquisition, distribution, processing, and archiving requirements of NASA and other U.S. Government data centers present significant data management challenges that must be met in the 1990's. The Earth Observing System (EOS) project alone is expected to generate daily data volumes greater than 2 Terabytes (2(10)(exp 12) Bytes). As the scientific community makes use of this data their work product will result in larger, increasingly complex data sets to be further exploited and managed. The challenge for data storage systems is to satisfy the initial data management requirements with cost effective solutions that provide for planned growth. This paper describes the expandable architecture of the E-Systems Modular Automated Storage System (EMASS (TM)), a mass storage system which is designed to support NASA's data capture, storage, distribution, and management requirements into the 21st century