MODEL ODLUČIVANJA U FARMACEUTSKOM MARKETINGU I SLUČAJ TURSKE

The choice of the appropriate product for the portfolio of a pharmaceutical company in terms of its strategy and long term commercial value is a sophisticated multi-criteria decision problem in pharma economics. This paper provides a systematic method for licensing in pharma industry and proposes a Fuzzy AHP based decision model for the decision makers in pharmaceutical industry to assess potentials of different products for license-in that may be proper for their portfolio. An application of the proposed model is also performed for a pharmaceutical company in Turkey.Odabir prikladnog proizvoda za portfolio farmaceutske kompanije u smislu strategije i dugoročne komercijalne vrijednosti je sofisticirana problematika bazirana na mnoštvu kriterija u farmaceutskoj ekonomiji. Ovaj rad donosi sustavnu metodu za licenciranje u farmaceutskoj industriji i predlaže „fuzzy“ AHP bazirani model odlučivanja za one koji u farmaceutskoj industriji donose odluke kako bi odredili potencijal raznih proizvoda koji bi mogli biti pogodni za njihov portfolio. Predloženi model je primijenjen na jednoj farmaceutskoj kompaniji u Turskoj

Name Your Price:Platform Design Change and Service Providers’ Responses

When designing a platform, platform owners face a delicate choice of control vs autonomy relative to their service providers. Price-setting is one of the key platform design choices, yet seldom explored in the literature. To the date, literature suggested that platforms should retain control over price-setting when services are relatively homogenous; on the contrary, they should pass the control to service providers in the case of heterogeneous offerings. In order to test this theoretical assumption, we explore the case when price-setting control was granted to workers in a relatively homogenous market. In a quasi-experimental setting, we examine service-providers price-setting behaviour following the platform design change (when the price-setting control was passed on to service providers). We find that in the post-design change period providers were able to leverage their personal characteristics (e.g., higher ratings, job experience) for higher hourly rates. In addition, we find that providers charged higher hourly rates for longer duration jobs and for working on weekends. Taken together, these suggest that service providers are in a position to discover heterogeneity in demand that goes beyond the knowledge of the platform owner. We offer contributions to the broader platform governance literature and the literature on two-sided markets

A new systematic approach for warehouse management system evaluation

Upravljanje skladištem je jedan od najvažnijih čimbenika u operacijama lanca opskrbe i upravljanja proizvodnjom. Kao podrška vođenju skladišta, potreban je sustav upravljanja skladištem. Mnoga su skladišta koristila različite metode za provođenje tog teškog i dugotrajnog procesa evaluacije. Cilj ovoga rada je stvoriti model za podršku donesenim odlukama o ocjeni sustava upravljanja skladištem. Kupnja odgovarajućeg sustava za upravljanje skladištem u lancu opskrbe nije laka odluka i povezana je s nejasnoćama i nesigurnošću, odnosno velikim brojem složenih čimbenika u višestrukim kriterijima ocjenjivanja. Za učinkovitu ocjenu sustava upravljanja skladištem usvojen je pristup zasnovan na brojnim nejasnim kriterijima (Fuzzy Multi Criteria Decision Making). Kao praktičan vodič za druge kompanije dat je prikaz realnog stanja s primjenom.Warehouse management is one of the most important legs in supply chain operations and production management. To support that warehouse execution, a warehouse management system is required. Many warehouses have used various methods to handle this difficult and time consuming evaluation process. The purpose of this paper is to provide a decision support model to make a careful evaluation of warehouse management system. Purchasing an appropriate warehouse management system in a supply value chain is not an easy decision making and is related to fuzziness and uncertainty, which should be considered as a large number of complex factors in multiple evaluation criteria. A Fuzzy Multi Criteria Decision Making approach is adopted to effectively evaluate warehouse management systems. To provide a practical guidance for other companies a real life framework is presented with an application

Name Your Price:Platform Design Change and Service Providers’ Responses

When designing a platform, platform owners face a delicate choice of control vs autonomy relative to their service providers. Price-setting is one of the key platform design choices, yet seldom explored in the literature. To the date, literature suggested that platforms should retain control over price-setting when services are relatively homogenous; on the contrary, they should pass the control to service providers in the case of heterogeneous offerings. In order to test this theoretical assumption, we explore the case when price-setting control was granted to workers in a relatively homogenous market. In a quasi-experimental setting, we examine service-providers price-setting behaviour following the platform design change (when the price-setting control was passed on to service providers). We find that in the post-design change period providers were able to leverage their personal characteristics (e.g., higher ratings, job experience) for higher hourly rates. In addition, we find that providers charged higher hourly rates for longer duration jobs and for working on weekends. Taken together, these suggest that service providers are in a position to discover heterogeneity in demand that goes beyond the knowledge of the platform owner. We offer contributions to the broader platform governance literature and the literature on two-sided markets