144 research outputs found
Identity-Based Motivation: Implications for Action-Readiness, Procedural-Readiness, and Consumer Behavior
Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89935/1/oysermanjcp2009target.pd
Identityâbased motivation and consumer behavior
Choices are often identityâbased yet the identityâtoâchoice link is not necessarily obvious for reasons articulated by the identityâbased motivation model (Oyserman, D. (2009). Identityâbased motivation: Implication for actionâreadiness, procedural readiness and consumer behavior. Journal of Consumer Psychology). Specifically, which identities are salient and what identities mean in the moment are highly dependent on situational cues. Though they feel stable, identities are dynamically shaped by situational affordances and constraints and this shaping process can occur without conscious awareness. This implies that product use, including use of utilitarian products, can become identityâbased, as can both selfâconstructive and selfâdestructive choices. Over time, broader identities are more likely to be cued than more narrow ones, though any identity can be cued in the right circumstances. The commentaries apply the model to cultureâcontingent effects of power (Shavitt, S., Torelli, C. & Wong, J. (2009). Identityâbased motivation: Constraints and opportunities in consumer research. Journal of Consumer Psychology), charitable giving (Aaker, J. & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology), and the consequences of salient identities for selfâconstructive vs. selfâdestructive choices (Kirmani, A. (2009). The self and the brand. Journal of Consumer Psychology) and this commentary addresses some of the questions they raise.Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141517/1/jcpy276.pd
African American Identity in Adolescence
http://deepblue.lib.umich.edu/bitstream/2027.42/89954/1/oyserman__harrison__1999.pd
Being Asian American: Identity, cultural constructs, and stereotype perception
The interplay between individualist and collectivist orientations, ethnic identity, and beliefs about stereotypes was explored among Asian Americans. The authors proposed four components of Asian American Identity: feelings of interdependence with family, a sense of connectedness to heritage and tradition, a belief that achievement would reflect well on one's family and group generally, and an awareness of structural barriers and racism. A sample of 162 Asian American university students perceived stereotypes about Asian Americans as focusing primarily on school achievement and secondarily on social attributes. Although rarely engaging in strategies to avoid being academically labeled, students engaged in strategies to avoid labeling in other domains. Students varied in their valuation of the model minority label, with those high in Asian American Identity, collectivism, and work ethic more likely to view the label positively.http://deepblue.lib.umich.edu/bitstream/2027.42/64268/1/Being_Asian_American.pd
When Message-Frame Fits Salient Cultural-Frame, Messages Feel More Persuasive
Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89910/1/uskul__oyserman__2010.pd
Seeing the Destination AND the Path: Using IdentityâBased Motivation to Understand and Reduce Racial Disparities in Academic Achievement
Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/136034/1/sipr12030_am.pdfhttp://deepblue.lib.umich.edu/bitstream/2027.42/136034/2/sipr12030.pd
Individualism, Autonomy and Self-Expression: The Human Development Syndrome
Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89924/1/inglehart__oyserman__2004.pd
The Possible Selves of Diverse Adolescents: Content and Function Across Gender, Race and National Origin
http://deepblue.lib.umich.edu/bitstream/2027.42/89944/1/oyserman__fryberg__2006.pd
Call for papers for a special issue in Journal of Consumer Psychology: âEmotion, self, and identity: Implications for and consequences of consumer behaviorâ
Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141503/1/jcpy1.pd
Identity-Based Motivation: Implications for Intervention
Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89932/1/oyserman__destin__2010.pd
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