A design method for end-user engagement and interaction with social media technologies

Social media technologies are ubiquitous and have become essential information and communication technology applications for society. These technologies provide end-users with the experience of interacting with different social media platforms and socialising with other end-users on these platforms. They also contribute towards the personal development of end-users and the development of the social media community, which has become an important part of their everyday lives. As social media technology evolves, measuring end-user engagement becomes challenging. In the existing literature, the measured engagement, such as the end-user’s activities, typically represents an aspect of the experience that the end-users have with the technology. This view is a single dimension of the end-user’s engagement and, at the same time, a limited representation of the actual interaction the end-users have with the technology. In addition to the behavioural aspect, other dimensions that occur during the interaction are the emotional and cognitive aspects. Together, these three aspects of end-user engagement occur simultaneously during the interaction period. Therefore, there is a need to define and design a broader view of the end-user’s engagement with social media technology. The main research objective of this thesis is to develop an artefact that informs the design of social media technology based on the knowledge or understanding of the end-user’s perspectives of the emotional, cognitive, and behavioural aspects when engaging with social media technology. Also, this study has three sub-research objectives. The first sub-research objective is to define end-user’s engagement and interaction using a concept called User experience engagement and interaction. This concept is proposed to holistically represent the three-dimensional engagement that end-users have with social media technology. The second sub-research objective is to identify an approach to derive some design guidelines and heuristics for social media technology engagement and interaction. The third sub-research objective is to determine how to constitute the end-users experience and design elements into a method. Moreover, this study follows a design science research paradigm. This approach, which combines a literature review, a case study, and an illustrative scenario, was used in the research process to achieve the three sub-research objectives. Specifically, the literature viii review and the case study focus on defining the end-users’ emotional, cognitive and behavioural engagement with social media technology. Findings were used to interpret end user engagement and develop the design method that would aid designers and developers to enhance end user engagement and interaction with social media technologies.Thesis (PhD) -- Faculty of Engineering, the Built Environment, and Technology, 202

Characterization of End-users’ Engagement and Interaction Experience with Social Media Technologies

People, particularly digital citizens, gain more technological experiences from their frequent usage of social media technologies. Their experience as end-users occurs before, during, and after their engagement and interaction with the technologies and is popularly described using behaviour-related definitions. However, an end-user\u27s experience with technologies goes beyond the \u27click-and-type definition. This prompts the question, what are the user experience elements that define and characterise end-users\u27 engagement and interaction with social media technologies? . Using a case study-based approach, end-users\u27 engagement and interaction with social media technologies were identified. The study\u27s findings indicated that several user experience elements were characterised by emotions, cognitive, and behavioural dimensions. Combining the characteristics of the dimensions resulted in a more holistic view of the engagement and interaction that end-users have with social media technologies

A design method for end-user engagement and interaction with social media technologies

Social media technologies are ubiquitous and have become essential information and communication technology applications for society. These technologies provide end-users with the experience of interacting with different social media platforms and socialising with other end-users on these platforms. They also contribute towards the personal development of end-users and the development of the social media community, which has become an important part of their everyday lives. As social media technology evolves, measuring end-user engagement becomes challenging. In the existing literature, the measured engagement, such as the end-user’s activities, typically represents an aspect of the experience that the end-users have with the technology. This view is a single dimension of the end-user’s engagement and, at the same time, a limited representation of the actual interaction the end-users have with the technology. In addition to the behavioural aspect, other dimensions that occur during the interaction are the emotional and cognitive aspects. Together, these three aspects of end-user engagement occur simultaneously during the interaction period. Therefore, there is a need to define and design a broader view of the end-user’s engagement with social media technology. The main research objective of this thesis is to develop an artefact that informs the design of social media technology based on the knowledge or understanding of the end-user’s perspectives of the emotional, cognitive, and behavioural aspects when engaging with social media technology. Also, this study has three sub-research objectives. The first sub-research objective is to define end-user’s engagement and interaction using a concept called User experience engagement and interaction. This concept is proposed to holistically represent the three-dimensional engagement that end-users have with social media technology. The second sub-research objective is to identify an approach to derive some design guidelines and heuristics for social media technology engagement and interaction. The third sub-research objective is to determine how to constitute the end-users experience and design elements into a method. Moreover, this study follows a design science research paradigm. This approach, which combines a literature review, a case study, and an illustrative scenario, was used in the research process to achieve the three sub-research objectives. Specifically, the literature viii review and the case study focus on defining the end-users’ emotional, cognitive and behavioural engagement with social media technology. Findings were used to interpret end user engagement and develop the design method that would aid designers and developers to enhance end user engagement and interaction with social media technologies.Thesis (PhD) -- Faculty of Engineering, the Built Environment, and Technology, 202