Characterization of End-users’ Engagement and Interaction Experience with Social Media Technologies

Abstract

People, particularly digital citizens, gain more technological experiences from their frequent usage of social media technologies. Their experience as end-users occurs before, during, and after their engagement and interaction with the technologies and is popularly described using behaviour-related definitions. However, an end-user\u27s experience with technologies goes beyond the \u27click-and-type definition. This prompts the question, what are the user experience elements that define and characterise end-users\u27 engagement and interaction with social media technologies? . Using a case study-based approach, end-users\u27 engagement and interaction with social media technologies were identified. The study\u27s findings indicated that several user experience elements were characterised by emotions, cognitive, and behavioural dimensions. Combining the characteristics of the dimensions resulted in a more holistic view of the engagement and interaction that end-users have with social media technologies

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