91 research outputs found
Large-scale transformation of socio-economic institutions - comparative case studies on CEECs: background paper 2: comparative country study - Hungary
The general idea is to follow the Varieties-of-Capitalism literature on generating indicators on the economic systems actually implemented. However, this literature mostly concentrates on the enterprise (or micro) level in traditional OECD countries, categorizing countries between the extremes: liberal market economies and controlled market economies. It largely neglects the role of the government spending, the transition of former socialist countries and developing countries, and the political process behind the choice of an economic system.
We broaden the perspective by combining the Varieties-of-Capitalism with the Worlds-of-Welfare-States literature in order to provide a comprehensive view on government activities in transition. With the perspective of our contribution to WWWforEurope, we concentrate especially on social welfare, innovation systems, macro stability, and, of course, how these aspects work together (or not) and are explained by the political background.
We will a cluster analysis for OECD and European transition countries and comparative country studies on Slovakia and Hungary. These countries are of special relevance because they represent extreme cases (Slovakia: significant switch in transition path towards star performer, Hungary: muddling towards problem case). One part of the comparative work concentrates on the comparison of Slovakia with other new EU members that also face to challenge of state building after dissolution of one or the other sort (Czech Rep. and the Baltics). The other part of the comparative work concentrates on Hungary in comparison with the other EU-CEECs. A broad based comparison will most likely be possible on available data only. The possibility for deeper qualitative comparisons will have to be determined during the project. The comparative components will focus on the macroeconomic background (Slovakia) and the welfare state (Hungary) respectively.
Cluster analysis (initially forseen for MS25) and comparative country studies allows us to draw conclusions for the EU by providing a first comparison of the position of CEECs with respect to the “old” EU members, most interestingly the southern crisis countries that are often categorized into a form called mixed market economies with sometimes contradicting institutional set ups. Do CEECs converge towards prototype models or do they (still) constitute own models
“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
In the present two-study mixed-method research, we aimed to
explore how different ad representation dimensions influence the
recognition of new advertising formats. Furthermore, we also
investigated the effect of ad recognition on ad and brand liking.
In line with the past applications of schema theory to advertising
(Evans and Park 2015), as well as categorization theories, we
found in both studies that ad representation dimensions influence
ad recognition of new advertising formats, especially when the
relevant feature is present in the ad. Ad representation dimensions such as branded, biased or selling facilitated ad recognition,
while informative had a negative effect on ad recognition. The
sponsored journal article represented an exception as both branded
and biased representations hindered ad recognition. Furthermore,
the effect of ad recognition on ad and brand liking varied across the
tested messages. Theoretical and practical implications have been
formulated. Future research might consider to further explore the
effect of ad schemas on advertising and brand attitudes
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