Durabilité, valeur économique et impacts socioculturels des musées : analyse du musée national Thyssen-Bornemisza (Madrid)

Les musées appliquent des critères durables afin d'évaluer les performances et d'améliorer les résultats. L'identification des caractéristiques des musées est essentielle pour analyser les différents facteurs qui attirent les visiteurs et étudier leur situation afin d'améliorer l'efficacité des musées, tout comme l'utilisation de fonds pour développer une campagne de marketing afin d'attirer les visiteurs. L'évaluation des attributs permet de comprendre la qualité perçue et la valeur subjective de l'expérience du visiteur dans un musée. De cette manière, il est essentiel de prendre également en compte le comportement et la satisfaction des visiteurs afin de pouvoir encourager l'innovation et la durabilité dans les musées. L'utilisation de grandes données appliquées à la recherche sur le tourisme est vitale en raison de la prise en compte de l'opinion des visiteurs des musées. L'opinion et la perception des touristes est un facteur crucial dérivé du bouche-à­oreille électronique (eWOM). L'analyse du contenu facilite la détection des attributs perçus par les touristes afin d'améliorer leur expérience. Ces attributs détectés au préalable sont évalués lors d'une table ronde avec des experts et des acteurs clés. L'utilisation des outils de l'Industry 4.0 facilite la compréhension des performances des musées et l'analyse d'informations cruciales. Cette thèse de doctorat vise à déterminer un modèle méthodologique qui permet d'analyser la valeur économique et socioculturelle des musées. Les méthodes proposées sont la méthode des expériences de choix, la volonté de payer et les indicateurs subjectifs de qualité. Elle permet d'évaluer le fonctionnement des musées. Par conséquent, le modèle méthodologique proposé adopte une approche mixte en considérant les deux méthodes. L'application de la méthode proposée permet de connaître précisément l'impact des initiatives et des propositions développées par les musées. Ces méthodes peuvent être extrapolées et utilisées par la communauté scientifique pour effectuer des recherches sur le fonctionnement des musées et le processus de prise de décision. Le cas d'étude est celui du musée Thyssen-Bornemisza (Madrid, Espagne). Les résultats obtenus sont essentiels pour créer des stratégies de co-création. Ils fournissent des informations précieuses pour mener à bien des processus d'innovation tels que la co­création afin d'améliorer les processus décisionnels du point de vue de la gestion des musées. Ces résultats montrent qu'il existe des différences substantielles entre la perception et l'appréciation des attributs par la communauté locale et les touristes. Les résultats fournissent des informations précieuses qui peuvent être appliquées dans la pratique pour concevoir des stratégies de durabilité économique et socioculturelle visant à améliorer la prise de décision en matière de gestion des musées.Museums need to apply sustainable criteria in order to evaluate performance and improve results. The identification of museum attributes is essential to analyse the different factors that attract visitors and study its situation to improve efficiency in museums, as could be the use of funds for developing a marketing campaign in order to attract visitors. Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. To this respect, it is essential to consider also visiter behaviour and satisfaction in order to be able to encourage innovation and sustainability in museums. The use of big data applied to tourism research is vital due to the consideration of the opinion of museum visitors. The opinion and perception of tourists is a crucial factor derived from Electronic Word-of-Mouth (eWOM). Content analysis facilitates detecting attributes perceived by tourists in order to improve their experience. These attributes detected previously are evaluated in a round-table discussion with experts and key stakeholders. The use of Industry 4.0 tools facilitates the understanding of museum performance and the analysis of crucial information. This doctoral dissertation aims to determine a methodological model that allows the analysis of the economic and socio-cultural value of museums. The methods proposed are Choice Experiments method, Willingness to Pay and Subjective Quality Indicators. It allows us to evaluate the functioning of museums. Therefore, the proposed methodological model takes a mix-method approach by considering both. The application of the proposed method makes it possible to know precisely the impact of the initiatives and proposals developed by museums. These methods can be extrapolated and used by the scientific community to do research in the performance of museums and the process of decision-making. The case of study is Thyssen-Bornemisza Museum (Madrid, Spain). The results obtained are key to create co-creation strategies. The results obtained offer precious information to carry out innovation processes such as co-creation in order to improve the decision-making processes from museum management perspective. These results show that there are substantial differences between the perception and appreciation of the attributes by the local community and the tourists. The results provide valuable information that can be applied in practice to devise strategies for economic and socio-cultural sustainability aimed to improve decision-making in museum management

Textual analysis as a method of identifying museum attributes perceived by tourists: An exploratory analysis of Thyssen-Bornemisza National Museum in Spain

Objective: The identification of museum attributes is essential when analysing the different factors that attract visitors and studying it in order to improve efficiency in museums, as this could affect the use of funds for developing a marketing campaign to attract visitors. This paper offers a literature review that considers museum visits and museum attributes before proposing a methodology. Methodology: The use of big data applied to tourism research is vital, as it allows for the consideration of the opinions of museum visitors. The case study in this paper is the Thyssen-Bornemisza National Museum in Madrid, Spain. The method for identifying the attributes consists of a textual analysis of TripAdvisor reviews written in English (2500) and Spanish (2500). The information is captured using WebHarvy and is analysed using Nvivo12. Results: After analysing the thousand words that were used most frequently, the main attributes were detected, as well as whether the perception of these attributes was positive or negative. The museum’s location and the building itself were the most highly valued attributes. Other attributes that were valued positively were the peripheral services of the museum, such as its food and beverage services. Limitations: The main limitation is that TripAdvisor is not an entirely reliable source of information, so it will be necessary to obtain more reviews to analyse

Beyond fueling our bodies to feeding our minds

Food consumption in tourism is linked with creating sustainable experiences and promoting a new way of being fed and eating. This research note analyzes the relationship between new trends in food consumption and food tourism. From a descriptive approach, it reveals the meaningful connection between producers and consumers. Food tourism stakeholders should consider applying segmentation techniques to personalize its offer and create unique food experiences. Further research is required, especially concerning the Gen Z lifestyles and its impact on the future of food tourism

Beyond fueling our bodies to feeding our minds

Food consumption in tourism is linked with creating sustainable experiences and promoting a new way of being fed and eating. This research note analyzes the relationship between new trends in food consumption and food tourism. From a descriptive approach, it reveals the meaningful connection between producers and consumers. Food tourism stakeholders should consider applying segmentation techniques to personalize its offer and create unique food experiences. Further research is required, especially concerning the Gen Z lifestyles and its impact on the future of food tourism

The origin story: behind the scenes of food festivals

The relationships between food festivals and food storytelling have been scarcely explored by previous research. Nevertheless, these relationships are a source of memorable experiences, based on the authenticity of food places and stories. Drawing on the analysis of the storytelling strategies of the Festival oríGenes (Spanish word for origins), this research demonstrates the importance of product and producer stories in creating a distinct narrative of place through gastronomy. Results identify the relevance of the value chain from land to table (or bar to bean), where stakeholders engage with the origin of the product, respect the producer, and acknowledge the traditional knowledge in food production. Values such as creativity, education and family are presented in relation to food consumption. This paper contributes to the understanding of how and why food festivals generate food storytelling behind the scenes

Impacts of a health crisis on music festivals: a qualitative approach

Purpose This research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose of this paper is to identify the perceptions from the stakeholders' point of view (host community, public and private sector) and to identify the impacts generated before and after a health crisis regarding the celebration of a festival. Design/methodology/approach The study offers a holistic insight into impact research by music festivals. The methodology implemented is based on qualitative techniques. By conducting 20 in-depth interviews with essential stakeholders, it is possible to determine their perceptions of the impact of the event and the effects of a health crisis. Findings The results allow detecting a gap between internal and external stakeholders due to poor communication and planning of the event. The results show that a health crisis provokes negative impacts on the economic benefits of events' organisation. However, the cultural city's identity suffers an important damage that it is difficult to overcome. The community and visitors are the stakeholders that suffer a detrimental impact on their experience when attending the festival, considering the security measures. Moreover, results allow us to identify practical implications for event management and planning in a health crisis scenario. Originality/value The most important contribution of this research is the theoretical model proposed to analyse stakeholders' perception of the event celebration in a context of a health crisis. The model also considers different moments of the social exchange. The theoretical approaches considered theory of social exchange (SET) and Visitor, Industry, Community and Environment (VICE) models allow analysing the stakeholder's perception of a case study of a music festival (Viña Rock Festival, Spain). The emerging and central role of the cooperation between stakeholders constitutes another notable contribution to the literature

Gender and the #MeToo effect in Spanish professional football organizations: an exploratory qualitative approach

Purpose The purpose of this paper is to examine the effects of the #MeToo movement in the work environment of professional football organizations in Spain. It also explores the current situation of the professional career of women working in this industry to know if the opportunities are equal for men and women to reach management or executive positions. Design/methodology/approach From a gender approach and considering gender as a social structure (Risman, 2004), the authors are going to analyse men and women’s professional careers in football organizations from a three-dimensional gender perspective (individual, interactional and institutional). The objective is twofold: to know the effect of the #MeToo movement in these organizations; and also to know the opinion of both men and women of these organizations concerning gender influence for women’s career progression. The methodology implemented in this investigation is qualitative; 24 in-depth interviews (12 men and 12 women) have been carried out with professionals from different executive positions in both football clubs and organizations. Findings The gender approach improves current knowledge about women’s roles in the football industry. The exploratory analysis of the results shows that although the #MeToo phenomenon is relatively known it has had an indirect impact in Spanish football, where its consequences have not been as visible as in other sectors. Originality/value The paper provides an exploratory approach by analysing the effects of the #MeToo movement in the football sector, an area where almost no previous research has been done. Also, it presents the main factors that influence women’s professional careers in this sector and the significance of the recent #MeToo phenomenon in the football industry

Defining risk reduction strategies for tourists with specific food needs: a qualitative approach

Purpose This exploratory study aims to identify the main risk reduction strategies when individuals suffer from coeliac disease (CD) or non-coeliac gluten sensitivity (NCGS) travel. Based on Yeung and Yee's (2013; 2019) model, the paper offers a new framework for analysing the main travel risk reduction strategies for people with specific food needs. The empirical work focuses on the perspectives of different stakeholders (CD and NCGS community, restaurant managers/service providers and nutritionists). Design/methodology/approach A qualitative approach based on thematic analysis is adopted. The results of 32 semi-structured in-depth interviews reveal different stakeholders' perspectives in order to understand the various strategies. Findings The findings confirm the high level of consensus that the main food risk reducers are: travel information, staff training in safety assurance, legislation and risk prevention protocols. The findings also show significant limitations in the information offered by restaurants, organisations and tourist destinations and the negative repercussions on the tourist experience and the reputation on a particular destination. Practical implications The results will help hospitality business managers and destination management organisations develop food risk reduction strategies to solve some of the most important food-related problems when people in this market segment travel. Originality/value This work contributes to the literature by providing a new framework on travel risk reduction strategies for people with specific food needs. The novelty of this research is mainly found in the study of risk reduction strategies related to the travel decision-making process for those with CD and NCGS from different perspectives