Cultural Differences in Self-Presentation on Social Networking Sites: A Cross-cultural Comparison Between American and Japanese College Students

This dissertation explores cultural and platform differences in self-presentation on social networking sites (SNSs) between Japanese and American college students utilizing Impression Management, Media Ecology, and Uses and Gratifications theories and approaches as theoretical frameworks. While Facebook is popular among American college students, Mixi, a Japanese originated SNS, as well as Facebook are popular among Japanese college students. This dissertation investigates the relationship among social culture, the types of SNSs, and the users\u27 self-presentation on SNSs. Previous studies suggest SNS users employ subtle techniques to improve ones\u27 presentation on SNSs, therefore the present study focused on the number of SNS friends and sensitive picture postings (i.e., partying, drunk, sexy, or illegal picture postings) on SNSs. Five hundred and eighty-three American and 496 Japanese college students participated in the survey, which provided the basis for analyses. The results of the present study demonstrate cultural and SNS platform differences on self-presentation on SNSs. Reflecting regional culture, Japanese Mixi users included limited types of friends on Mixi compared with American and Japanese Facebook users by not including teachers and parents. However, contradict to previous studies, Japanese Facebook users had the largest number of SNS friends followed by Japanese Mixi and American Facebook users after controlling for preexisting conditions (i.e., gender, perception of extraversion, perception of popularity, and the length of membership with the SNS). The similar pattern surfaced in the frequency of sensitive picture postings on SNSs. When the above controlling variables were included in the analyses, Japanese Facebook users posted sensitive pictures the most frequently followed by Japanese Mixi users and Japanese Facebook users. Furthermore, the present study found Facebook and Mixi dual users friended significantly more people and posted significantly more partying and drunk pictures on Facebook than on Mixi. However, the same individuals did not change the frequency of posting sensitive pictures between Facebook and Mixi. The results added evidence to media ecology. The mediation analyses helped to understand underlying mechanisms of sensitive picture postings on SNSs. The present study found that the Japanese SNS dual users posted drunk pictures on Facebook significantly more frequently due to the perception of injunctive norms. Likewise, the present study found American Facebook users posted sensitive pictures because of the perception of disinhibition. Theoretical as well as practical implications are discussed and possible future research is presented

A Cross-Cultural Approach to Environmental and Peace Work: Wangari Maathai’s Use of Mottainai in Kenya

Protecting the environment and nurturing peace are global concerns requiring scholarly attention across and within cultures. This essay proposes that cross-cultural exchange serves as an invaluable approach to the goal of communicating about creating a healthy environment and everyday peace. We examine how Wangari Maathai interpreted the meaning and purpose of Mottainai as a global call to save the environment. Mottainai is an ancient Japanese concept that means “Don’t waste! What a waste!” Of interest to us is establishing Maathai’s motivation to employ the concept of Mottainai as informed by her lived experiences in Kenya. The relevance of Mottainai to Maathai’s environmental work offers lessons for global concerns about peace. There is an opportunity to grow peace work by extending its focus to commonalities between various forms of local knowledge, beliefs, values and skills

Comparing Communication Doctoral Programs, Alumni, and Faculty: The Use of Google Scholar

This paper examines three aspects of doctoral programs in Communication: (a) how doctoral department faculty compare using combined citations to published work using Google Scholar, (b) the contribution in quantity and quality (measured by citations) of alumni teaching in doctoral programs, and (c) identifying the top 25 most cited communication doctoral faculty in Google Scholar. The goal is to provide a series of additional alternatives for faculty and program evaluation beyond simply counting the number of published journal articles