Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain

This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development

Does Carbon Footprint Play a Relevant Role in Food Consumer Behaviour? A Focus on Spanish Beef

Carbon footprint has become a reference indicator of the environmental impact of food production. Governments are increasingly demanding a trend towards low-carbon-footprint production in order to reduce the impact on climate change. In this sense, the study of consumers’ preferences and assessment of products from the perspective of their carbon footprint is crucial to achieve a green and circular economy. This paper specifically attempted to assess consumer preference and willingness to pay for beef that has been carbon-footprint-labelled as an attribute. In order to attain this objective, a choice experiment was designed and applied to a total of 362 Spanish consumers. The results revealed a positive preference towards beef produced in low-carbon-footprint systems. In addition, the segmentation of these consumers revealed the existence of a group of consumers who prioritise environmental impact over product price

A qualitative study on the development of short supply channels in the Spanish agri-food sector: Producers’ perspectives and expectations

This study focuses on gaining insight on the current state of implementation and development of short food supply channels (SFSC), as an alternative or complement to long food supply channels. Therefore, the aim of this study is to identify the various challenges, barriers and advantages that Spanish agri-food producers face regarding the use of SFSC. To this aim, 22 in-depth interviews were conducted with Spanish agri-food producers who used SFSC in their businesses. Each interview lasted approximately 30 min and covered all aspects associated with the implementation of SFSC, mainly including the drivers and the barriers they had met. The results show that the implementation of SFSC is mainly driven by consumers’ willingness to pay a premium for their products, which means a higher margin for the businesses, whereas the main barrier refers to transport and logistics, due to the potential impact on costs, quality, and consumer satisfaction. Therefore, the implementation of SFSC in the businesses has had a positive impact on their sales, although effective solutions for more sustainable and efficient distribution systems in the SFSC and more marketing activities are needed to boost this type of supply channel

Are short food supply chains a sustainable alternative to traditional retailing? A choice experiment study on olive oil in Spain

[EN] This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development. [ES] Se examina el comportamiento de compra de los consumidores en Canales Cortos de Comercialización (CCC) utilizando un experimento de elección para el aceite de oliva (por su amplio uso en CCC), y un análisis cluster para segmentar los consumidores según sus percepciones y comportamiento. Los resultados revelan la similitud de preferencias hacia el canal de distribución, pero con una reacción negativa a la compra online. Al haber consumidores dispuestos a pagar más por alimentos locales y ecológicos, se abren oportunidades para los CCC. Así, las políticas que fomenten el uso del etiquetado ecológico, pueden potenciar el desarrollo de los CCC

Does Carbon Footprint Play a Relevant Role in Food Consumer Behaviour? A Focus on Spanish Beef

Carbon footprint has become a reference indicator of the environmental impact of food production. Governments are increasingly demanding a trend towards low-carbon-footprint production in order to reduce the impact on climate change. In this sense, the study of consumers’ preferences and assessment of products from the perspective of their carbon footprint is crucial to achieve a green and circular economy. This paper specifically attempted to assess consumer preference and willingness to pay for beef that has been carbon-footprint-labelled as an attribute. In order to attain this objective, a choice experiment was designed and applied to a total of 362 Spanish consumers. The results revealed a positive preference towards beef produced in low-carbon-footprint systems. In addition, the segmentation of these consumers revealed the existence of a group of consumers who prioritise environmental impact over product price