Student Learning Outcomes Poster Session for CSB/SJU Joint Board of Trustees Meeting, December 5th, 2014

A faculty and student poster session was held focusing on student learning outcomes at the December 5th, 2014 joint Board of Trustee meeting. The posters focused on using assessment of student learning to improve teaching and learning and covered student learning outcomes at the course, departmental, and institutional levels

THE ROLE OF VIRTUAL AND AUGMENTED REALITY IN MODERN MARKETING: A CRITICAL REVIEW

In the rapidly evolving landscape of digital marketing, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, reshaping strategies and consumer experiences. This critical review delves into the integration and impact of VR and AR technologies in modern marketing practices, with a specific focus on the financial services sector and its intersection with Human Resources (HR) and FinTech innovations. The paper begins by outlining the technological advancements in VR and AR, emphasizing their potential to create immersive and interactive marketing experiences. It then explores how these technologies are being leveraged in the financial services sector to enhance customer engagement, product demonstration, and brand loyalty. The review highlights several case studies where VR and AR have successfully augmented traditional marketing approaches, leading to increased customer satisfaction and retention. A significant portion of the paper is dedicated to examining the role of HR in facilitating the adoption of these technologies. It underscores the importance of skill development and training in VR and AR, enabling employees to effectively utilize these tools for marketing and customer service. The paper also discusses the challenges faced by HR in managing the technological transition, including issues related to cost, scalability, and employee adaptability. The review concludes by emphasizing the transformative impact of VR and AR on marketing strategies in the financial services sector. It suggests that the integration of these technologies, supported by HR and FinTech innovations, is not only enhancing the marketing landscape but also setting a new standard for customer engagement and experience. The paper calls for continued research and investment in these technologies to fully harness their potential in modern marketing. Keywords: Digital Transformation, Financial Services Sector, Human Resources (HR), FinTech Innovations, Talent Management, Regulatory Compliance, HR Technology Integratio

Adaptation of the Wound Healing Questionnaire universal-reporter outcome measure for use in global surgery trials (TALON-1 study): mixed-methods study and Rasch analysis

BackgroundThe Bluebelle Wound Healing Questionnaire (WHQ) is a universal-reporter outcome measure developed in the UK for remote detection of surgical-site infection after abdominal surgery. This study aimed to explore cross-cultural equivalence, acceptability, and content validity of the WHQ for use across low- and middle-income countries, and to make recommendations for its adaptation.MethodsThis was a mixed-methods study within a trial (SWAT) embedded in an international randomized trial, conducted according to best practice guidelines, and co-produced with community and patient partners (TALON-1). Structured interviews and focus groups were used to gather data regarding cross-cultural, cross-contextual equivalence of the individual items and scale, and conduct a translatability assessment. Translation was completed into five languages in accordance with Mapi recommendations. Next, data from a prospective cohort (SWAT) were interpreted using Rasch analysis to explore scaling and measurement properties of the WHQ. Finally, qualitative and quantitative data were triangulated using a modified, exploratory, instrumental design model.ResultsIn the qualitative phase, 10 structured interviews and six focus groups took place with a total of 47 investigators across six countries. Themes related to comprehension, response mapping, retrieval, and judgement were identified with rich cross-cultural insights. In the quantitative phase, an exploratory Rasch model was fitted to data from 537 patients (369 excluding extremes). Owing to the number of extreme (floor) values, the overall level of power was low. The single WHQ scale satisfied tests of unidimensionality, indicating validity of the ordinal total WHQ score. There was significant overall model misfit of five items (5, 9, 14, 15, 16) and local dependency in 11 item pairs. The person separation index was estimated as 0.48 suggesting weak discrimination between classes, whereas Cronbach's α was high at 0.86. Triangulation of qualitative data with the Rasch analysis supported recommendations for cross-cultural adaptation of the WHQ items 1 (redness), 3 (clear fluid), 7 (deep wound opening), 10 (pain), 11 (fever), 15 (antibiotics), 16 (debridement), 18 (drainage), and 19 (reoperation). Changes to three item response categories (1, not at all; 2, a little; 3, a lot) were adopted for symptom items 1 to 10, and two categories (0, no; 1, yes) for item 11 (fever).ConclusionThis study made recommendations for cross-cultural adaptation of the WHQ for use in global surgical research and practice, using co-produced mixed-methods data from three continents. Translations are now available for implementation into remote wound assessment pathways