26 research outputs found

    Marketing Strategy and Performance: Evidence from Nigerian Export Companies

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    In a developing country like Nigeria, earning from export especially non-oil export is an important element of the country’s Gross National Product (GNP). Globalization of trade has also led a number of companies to search for markets beyond the domestic markets. This study aims at explaining the effects of firms’ strategic factors on export performance of Nigerian companies. The key strategic factors on export and its marketing plan will cover all aspects of the product, promotion, pricing and distribution. The challenge of the strategies to be used is whether it should be standardized or adapted to the conditions of the foreign market. The effects of these strategies show that the firms’ product adaptation, promotion adaptation and the firm marketing position affect the firm’s export performance

    Perception of Quality Practices in Nigerian University Marketing Programs: Marketing Students’perspective

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    This study investigated the quality practices in a Nigerian Private university. The study examined the extent to which the identified dimensions of service quality were perceived by the marketing students. These dimensions include physical quality, interactive quality and corporative quality. Results implicated interactive quality as the most perceived dimension of the service quality and corporative quality as the least perceived dimension of the service quality. It was discovered that marketing students were willing to recommend the university mainly because of the perceived physical quality of the university. The research measures showed encouraging psychometric values. These findings were discussed and situated within the Nigerian university context and extant literature. Recommendations were made, and areas for further studies suggested

    Factors contributing to the recruitment and retention of rural pharmacist workforce: a systematic review

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    Background: Recruiting and retaining medical, nursing, and allied health professionals in rural and remote areas isa worldwide challenge, compromising continuity of care and population health outcomes in these locations.Specifically, pharmacists play an essential and accessible frontline healthcare role, and are often the first point ofcontact for health concerns. Despite several incentives, there remains a maldistribution and undersupply ofpharmacists in rural and remote areas across many parts of the world. Although current systematic reviews havefocussed on factors affecting pharmacists’ retention generally, literature specifically focused on rural pharmacistworkforce in a global context remains limited. The aim of this systematic review is to identify factors associatedwith recruitment and retention of the pharmacist workforce in rural and remote settings. Better understanding ofthese contributors will inform more effective interventional strategies to resolve pharmacist workforce shortages.Methods: A systematic search of primary studies was conducted in online databases, including Medline, Embase,CINAHL, Scopus, Web of Science and PsycINFO, and by hand-searching of reference lists. Eligible studies wereidentified based on predefined inclusion/exclusion criteria and methodological quality criteria, utilising the CriticalAppraisal Skills Programme (CASP) and Good Reporting of A Mixed Methods Study (GRAMMS) checklists.Results: The final review included 13 studies, with quantitative, qualitative, or mixed methods research design.Study-specific factors associated with recruitment and retention of pharmacists in rural practice were identified andgrouped into five main themes: geographic and family-related, economic and resources, scope of practice or skillsdevelopment, the practice environment, and community and practice support factors.Conclusions: The results provide critical insights into the complexities of rural recruitment and retention ofpharmacists and confirms the need for flexible yet multifaceted responses to overcoming rural pharmacistworkforce challenges. Overall, the results provide an opportunity for rural communities and health services to betteridentify key strengths and challenges unique to the rural and remote pharmacist workforce that may beaugmented to guide more focussed recruitment and retention endeavours

    Population-level risks of alcohol consumption by amount, geography, age, sex, and year: a systematic analysis for the Global Burden of Disease Study 2020

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    Background The health risks associated with moderate alcohol consumption continue to be debated. Small amounts of alcohol might lower the risk of some health outcomes but increase the risk of others, suggesting that the overall risk depends, in part, on background disease rates, which vary by region, age, sex, and year. Methods For this analysis, we constructed burden-weighted dose–response relative risk curves across 22 health outcomes to estimate the theoretical minimum risk exposure level (TMREL) and non-drinker equivalence (NDE), the consumption level at which the health risk is equivalent to that of a non-drinker, using disease rates from the Global Burden of Diseases, Injuries, and Risk Factors Study (GBD) 2020 for 21 regions, including 204 countries and territories, by 5-year age group, sex, and year for individuals aged 15–95 years and older from 1990 to 2020. Based on the NDE, we quantified the population consuming harmful amounts of alcohol. Findings The burden-weighted relative risk curves for alcohol use varied by region and age. Among individuals aged 15–39 years in 2020, the TMREL varied between 0 (95% uncertainty interval 0–0) and 0·603 (0·400–1·00) standard drinks per day, and the NDE varied between 0·002 (0–0) and 1·75 (0·698–4·30) standard drinks per day. Among individuals aged 40 years and older, the burden-weighted relative risk curve was J-shaped for all regions, with a 2020 TMREL that ranged from 0·114 (0–0·403) to 1·87 (0·500–3·30) standard drinks per day and an NDE that ranged between 0·193 (0–0·900) and 6·94 (3·40–8·30) standard drinks per day. Among individuals consuming harmful amounts of alcohol in 2020, 59·1% (54·3–65·4) were aged 15–39 years and 76·9% (73·0–81·3) were male. Interpretation There is strong evidence to support recommendations on alcohol consumption varying by age and location. Stronger interventions, particularly those tailored towards younger individuals, are needed to reduce the substantial global health loss attributable to alcohol. Funding Bill & Melinda Gates Foundation
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