This study investigated the quality practices in a Nigerian Private
university. The study examined the extent to which the identified
dimensions of service quality were perceived by the marketing
students. These dimensions include physical quality, interactive
quality and corporative quality. Results implicated interactive
quality as the most perceived dimension of the service quality
and corporative quality as the least perceived dimension of
the service quality. It was discovered that marketing students
were willing to recommend the university mainly because of
the perceived physical quality of the university. The research
measures showed encouraging psychometric values. These
findings were discussed and situated within the Nigerian
university context and extant literature. Recommendations
were made, and areas for further studies suggested
