Effect of feeding raw and cooked Leucaena leucocephala seed bean based diets on the performance of rabbits

The effect of Leucaena leucocephala seed meal as a feed supplement on the growth of weaning rabbits was studied. The raw and cooked Leucaena leucocephala seeds contained (DM basis): crude protein 20.46% and 24.64%, crude fibre 20.48% and 26.72%, ether extract 9.84% and 10.40% respectively. The seed was tested at 10% level of the diet. The body weight gain, feed intake and feed efficiency of rabbits fed with cooked Leucaena leucocephala diet were higher by 24.12 and 28.72%, 19.6 and 8.31%, 10.38 and 10.69% respectively than those rabbits fed with control and raw Leucaena leucocephala diets. Key Words: Leucaena leucocephala; performance; rabbits; raw and cooked diets Moor J. Agric. Res. Vol.4(1) 2003: 135-13

New-School brand creation and creativity – lessons from hip-hop and the global branded generation

Whilst academic marketing literature exists on the value of Hip-Hop as a marketing tool, there appears to be less on Hip-Hop’s philosophical roots and why it proves to be so effective. This study attempts to fill this gap, investigating the apparent natural synergy with brand theory – in that they are both able to captivate and engage consumer-centric sub-cultural groups. Findings indicate that Brands and Hip-Hop weave themselves into the fabrics of society - creating social capital and providing a way for individuals to connect with the world. Through metaphor, slang, symbolism and sampling, they: recycle and preserve aspects of culture; but in doing so, also innovate. Two critical success factors in both appear to be: the ratification of authenticity, and an encouragement towards shared ownership. However in contrast, Hip-Hop places precedence on overt and clear signalling of competitive intent. The methodology used is an Expert Delphi study – which also draws from a review of song lyrics, participant observation studies and in-depth interviews. This provides a basis for inductive reasoning and syllogisms. The aim is two-fold: to present a new Hip-Hop inspired model for brand creation; and secondly to offer an innovative approach to in-depth qualitative studies, using ‘Word Cloud’ software