Profiling Participants Of The Rainforest World Music Festival

For tourism marketers and event organizers, the identification and understanding of the customers are important for market segmentation. Profiling the tourists allows segmentation to be done on the basis of the person who makes the trip. The main objective of the study is to identify the characteristics of the participants of the annual music festival in Santubong, Sarawak. The satisfaction of the participants on the services provided and the facilities available is evaluated using the perception analysis on the services and facilities. On-site data are collected from a sample of the visitors to the three days festival; the data include all associated expenditures spent in the area during the festival. The results of the study show that 34%, 18% and 48 % of the visitors participate in 1, 2 and 3 days in the festival, respectively. The average total expenditure per participant per day is about RM477 giving an estimated gross total expenditure during the 2009 festival of about RM9.62mil. Of the international visitors, 57% are from Europe, 33% from Australia and New Zealand, 4% from America, 5.9% from other Asian countries. The majority of the participants prefer to stay in hotels in the city than in hotels near the site of the festival because they could find more tourism products and services in the city. Most participants are satisfied with the services and facilities available at the festival site; however, the main concerns of some of the participants are the cleanliness of the toilets, the availability of transportation, and the parking facilities. The organizers and marketing agencies involved could use information from profiling studies to plan strategies to increase participation of music enthusiasts as well as non enthusiasts in the future

Willingness-To-Pay (WTP) Concept in Natural Mangrove Conservation: A Review

<div>Mangrove forest is one of the main incomes for the local residents through fishing, farming, logging, ecotourism, charcoal production and aquaculture activities. Nevertheless, daily activities are indirectly contributing negative impact to natural forest resources. Therefore, willingness to pay concept are applied into conservation natural resources to create awareness towards mangrove.</div

Research Framework in Local Communities Participation of Deltaic Mangrove Forest Resources Conservation in Kuching, Sarawak: A Review

Mangrove is important as habitat, provide food source, maintain ecological quality, and contribute economic value to human perspective. Nevertheless, mangrove forest resources are threatened, destroyed and exploited due to lacking of conservation awareness and concern, which the area are develop asindustrial, housing and agricultural activities. This research study through research framework are carry out in investigate, defined and determine the attitude of local communities in conservation towards mangrove forest. This research is concentrate at Sarawak area, which involve with quantitative approach through questionnaire methods in collecting data. The contribution through research results, findings, and discussion will become initiative in conserve the mangrove forest resources. Conclusion will be react as summary towards all findings and conclude the achievement of objective in the research study

Sustainable Highland Development through Stakeholders’ Perceptions on Agro EcoTourism in Cameron Highlands: A Preliminary Finding

Cameron Highlands was discovered in 1885 and was developed as a hill station. It first served as a quaint retreat destination for the British residence where the urban morphology of its little town centres were strongly characterised by colonial architecture such as bungalows, institutional buildings and government offices, shophouses and market stalls. Eventually due to economic pressure and location potentials, more land was opened for tea plantations and vegetable and flower industries. Conversely, recent rapid uncontrolled developments in the built environment and agricultural sectors have tarnished its natural environment, old-world charm and historical values. If this trend persists, the popularity of Cameron Highlands as a vacation destination for local and foreign visitors may be badly affected. This research paper seeks to determine the perception of local stakeholders and tourists of the development in Cameron Highlands and whether they agree that agro-ecotourism can be used as a tool to achieve sustainability in the area. This paper is an assessment of a pilot test to determine initial perceptions toward Cameron Highlands development. The pilot test sample size was 41 respondents, comprising local authorities, local communities and NGOs, as well as local and international tourists. The results showed that the majority agreed that agro-ecotourism can generate a sustainable income and preserve the environment while ensuring sustainability through fair trade

Sustainable Highland Development through Stakeholders’ Perceptions on Agro EcoTourism in Cameron Highlands: A Preliminary Finding

Cameron Highlands was discovered in 1885 and was developed as a hill station. It first served as a quaint retreat destination for the British residence where the urban morphology of its little town centres were strongly characterised by colonial architecture such as bungalows, institutional buildings and government offices, shophouses and market stalls. Eventually due to economic pressure and location potentials, more land was opened for tea plantations and vegetable and flower industries. Conversely, recent rapid uncontrolled developments in the built environment and agricultural sectors have tarnished its natural environment, old-world charm and historical values. If this trend persists, the popularity of Cameron Highlands as a vacation destination for local and foreign visitors may be badly affected. This research paper seeks to determine the perception of local stakeholders and tourists of the development in Cameron Highlands and whether they agree that agro-ecotourism can be used as a tool to achieve sustainability in the area. This paper is an assessment of a pilot test to determine initial perceptions toward Cameron Highlands development. The pilot test sample size was 41 respondents, comprising local authorities, local communities and NGOs, as well as local and international tourists. The results showed that the majority agreed that agro-ecotourism can generate a sustainable income and preserve the environment while ensuring sustainability through fair trade

Sustainable Highland Development through Stakeholders’ Perceptions on Agro EcoTourism in Cameron Highlands: A Preliminary Finding

Cameron Highlands was discovered in 1885 and was developed as a hill station. It first served as a quaint retreat destination for the British residence where the urban morphology of its little town centres were strongly characterised by colonial architecture such as bungalows, institutional buildings and government offices, shophouses and market stalls. Eventually due to economic pressure and location potentials, more land was opened for tea plantations and vegetable and flower industries. Conversely, recent rapid uncontrolled developments in the built environment and agricultural sectors have tarnished its natural environment, old-world charm and historical values. If this trend persists, the popularity of Cameron Highlands as a vacation destination for local and foreign visitors may be badly affected. This research paper seeks to determine the perception of local stakeholders and tourists of the development in Cameron Highlands and whether they agree that agro-ecotourism can be used as a tool to achieve sustainability in the area. This paper is an assessment of a pilot test to determine initial perceptions toward Cameron Highlands development. The pilot test sample size was 41 respondents, comprising local authorities, local communities and NGOs, as well as local and international tourists. The results showed that the majority agreed that agro-ecotourism can generate a sustainable income and preserve the environment while ensuring sustainability through fair trade