A Comparative Analysis of the Business Models of Uber and Didi under Sharing Economy Background

With the development of ‘Internet +’, a new business model the Sharing Economy is booming，which as a revolutionary power to overthrow the business modes of traditional industries. The development of sharing economy has unique advantages and urgent reality in China. Therefore, based on the current situation of sharing economy, this paper analyzes and contrasts the business models of Uber and the Didi by using Johnson and Christensen's ‘Four Elements’business model，concludes business model of sharing economy should have certain characteristics, such as advocated sharing concept, setting up the Internet platform, providing personalized service, establishing the trust mechanism, the supply and demand matching reshaped.Finally, this paper provides comprehensive suggestions for the better development of Chinese enterprises under the sharing economy: enterprises should know their own advantages, not blindly copying the world's leading enterprises, and make effort to build a new model with Chinese characteristics to sharing economy; create "Internet platform + cooperation partner + customers†model and seek cross-border collaboration; In-depth understanding and analysis the macro and micro-environment of international market, seeking cooperation with foreign domestic enterprise, to speed up enterprises to "go out"

The Role of Organizational Strategies, Social Support, and Technological Capabilities in International Marketing Channel Performance

Information communication technologies increase the competitive intensity among organizations. The only way to get a sustainable competitive advantage is to focus on their resources, and capabilities to establish, and implement effective strategies to increase international marketing channel performance (IMCP). The target population of this study is the food industry in Pakistan, and the sample size is 400. Data has been collected through survey method based on an adapted questionnaire. Data has been analyzed through partial least square – structural equation modeling (PLS-SEM) method. Results showed that validity and reliability of data, and organizational strategies (OS) focused on relationship strategies (RS) and marketing integration strategies (MIS) has positive and significant effect on IMCP. Whereas, technological capabilities (TC) has moderated and significant effect between OS and IMCP. Furthermore, social support (SS) has insignificant effect.  This study has theoretical and practical significance. Because this study opens the new horizons in literature and provide guidelines to align their strategies with their capabilities to gain sustainable competitive advantage, which will improve their IMCP.

The Role of Organizational Strategies, Social Support, and Technological Capabilities in International Marketing Channel Performance

Information communication technologies increase the competitive intensity among organizations. The only way to get a sustainable competitive advantage is to focus on their resources, and capabilities to establish, and implement effective strategies to increase international marketing channel performance (IMCP). The target population of this study is the food industry in Pakistan, and the sample size is 400. Data has been collected through survey method based on an adapted questionnaire. Data has been analyzed through partial least square – structural equation modeling (PLS-SEM) method. Results showed that validity and reliability of data, and organizational strategies (OS) focused on relationship strategies (RS) and marketing integration strategies (MIS) has positive and significant effect on IMCP. Whereas, technological capabilities (TC) has moderated and significant effect between OS and IMCP. Furthermore, social support (SS) has insignificant effect.  This study has theoretical and practical significance. Because this study opens the new horizons in literature and provide guidelines to align their strategies with their capabilities to gain sustainable competitive advantage, which will improve their IMCP.Â

ROLE OF BRAND LOYALTY IN BUILDING BRAN EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS

Although the concept of brand loyalty and equity in recent times has evolved one of the dominant phenomena of brand management, yet the picture is incomplete without considering the role of consumer involvement levels. The purpose of this study is to investigate significant antecedents of brand loyalty, and its role in building brand equity, relationships are also measured by conducting comparative analysis of consumer involvement levels. The self-administered survey and regression analysis used to measure relationships of variables. The findings showed significant and positive relationship of perceived quality, brand trust, and customer satisfaction with brand loyalty, and highly significant and positive impact of brand loyalty is found in building brand equity. Significant differences are found between high and low involvement settings. This research will provide exceptional learning opportunities for brand managers and scholars alike, through empirical verifying the relationships of variables, by using two brands of different consumer involvement levels.Â

Augmented reality an economical solution for engineers and designers

Now a days, with obscene workload and a busy life, many experts face problems which more or less result in loss of their customers or to certain overheads that immobilize the customer's satisfaction process. The software being proposed will facilitates professional from various field like in mechanical designing, interior designing and that of architects. This research proposal most likely acts as an effective tool that can reduce the gap between industrial enterprises and customers in addition to other relevant business groups. It helps to visualize architectural designs and interior designs. Before the physical implementation, a virtual model of a real environment can be designed, enabling designers to virtually implement their idea in the given workspace and then view it in a real environment, enabling designers to view their 3D visualizations on their 2D drawings this help them to initially visualize and reconstruct the design without wasting a large amount of money making it a cost-effective solution. Application is based on my observations of the user's aspirations of an augmented reality in design service, a service that combines different social media functionality, augmented reality (AR) and 3-D modeling that embraces the concept of home design, architecture and mechanical designing process. This study connects all users of relevant concerns to an augmented reality's userintensive design. The paper provides you with the existential complexity of how the AR can be implemented to enhance the work of architects and designers. The proposed application shows two types of reality, marker-less and more marker-based. The new feature of the project is that no expensive devices are required. It can be used easily through smartphones and tablets. This is a cost-effective solution that mainly reduces the overhead accosted daily by, mechanical designers, interior designers and architects. The software displays all the features that mechanical designers, interior designers and architects may need

A Comparative Analysis of the Business Models of Uber and Didi under Sharing Economy Background

With the development of ‘Internet +’, a new business model the Sharing Economy is booming，which as a revolutionary power to overthrow the business modes of traditional industries. The development of sharing economy has unique advantages and urgent reality in China. Therefore, based on the current situation of sharing economy, this paper analyzes and contrasts the business models of Uber and the Didi by using Johnson and Christensen's ‘Four Elements’business model，concludes business model of sharing economy should have certain characteristics, such as advocated sharing concept, setting up the Internet platform, providing personalized service, establishing the trust mechanism, the supply and demand matching reshaped.Finally, this paper provides comprehensive suggestions for the better development of Chinese enterprises under the sharing economy: enterprises should know their own advantages, not blindly copying the world's leading enterprises, and make effort to build a new model with Chinese characteristics to sharing economy; create "Internet platform + cooperation partner + customers” model and seek cross-border collaboration; In-depth understanding and analysis the macro and micro-environment of international market, seeking cooperation with foreign domestic enterprise, to speed up enterprises to "go out"

ROLE OF BRAND LOYALTY IN BUILDING BRAN EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS

Although the concept of brand loyalty and equity in recent times has evolved one of the dominant phenomena of brand management, yet the picture is incomplete without considering the role of consumer involvement levels. The purpose of this study is to investigate significant antecedents of brand loyalty, and its role in building brand equity, relationships are also measured by conducting comparative analysis of consumer involvement levels. The self-administered survey and regression analysis used to measure relationships of variables. The findings showed significant and positive relationship of perceived quality, brand trust, and customer satisfaction with brand loyalty, and highly significant and positive impact of brand loyalty is found in building brand equity. Significant differences are found between high and low involvement settings. This research will provide exceptional learning opportunities for brand managers and scholars alike, through empirical verifying the relationships of variables, by using two brands of different consumer involvement levels.

Decentralized energy efficient model for data transmission in IoT-based healthcare system

The growing world population is facing challenges such as increased chronic diseases and medical expenses. Integrate the latest modern technology into healthcare system can diminish these issues. Internet of medical things (IoMT) is the vision to provide the better healthcare system. The IoMT comprises of different sensor nodes connected together. The IoMT system incorporated with medical devices (sensors) for given the healthcare facilities to the patient and physician can have capability to monitor the patients very efficiently. The main challenge for IoMT is the energy consumption, battery charge consumption and limited battery lifetime in sensor based medical devices. During charging the charges that are stored in battery and these charges are not fully utilized due to nonlinearity of discharging process. The short time period needed to restore these unused charges is referred as recovery effect. An algorithm exploiting recovery effect to extend the battery lifetime that leads to low consumption of energy. This paper provides the proposed adaptive Energy efficient (EEA) algorithm that adopts this effect for enhancing energy efficiency, battery lifetime and throughput. The results have been simulated on MATLAB by considering the Li-ion battery. The proposed adaptive Energy efficient (EEA) algorithm is also compared with other state of the art existing method named, BRLE. The Proposed algorithm increased the lifetime of battery, energy consumption and provides the improved performance as compared to BRLE algorithm. It consumes low energy and supports continuous connectivity of devices without any loss/interruptions

Towards convergence of AI and IoT for energy efficient communication in smart homes

The convergence of Artificial Intelligence (AI) and Internet of Things (IoT) promotes the energy efficient communication in smart homes. Quality of Service (QoS) optimization during video streaming through wireless micro medical devices (WMMD) in smart healthcare homes is the main purpose of this research. This paper contributes in four distinct ways. First, to propose a novel Lazy Video Transmission Algorithm (LVTA). Second, a novel Video Transmission Rate Control Algorithm (VTRCA) is proposed. Third, a novel cloud-based video transmission framework is developed. Fourth, the relationship between buffer size and performance indicators i.e., peak-to-mean ratio (PMR), energy (i.e., encoding and transmission) and standard deviation is investigated while comparing the LVTA, VTRCA, and Baseline approaches. Experimental results demonstrate that the reduction in encoding (32%, 35.4%) and transmission (37%, 39%) energy drains, PMR (5, 4), and standard deviation (3dB, 4dB) for VTRCA and LVTA, respectively, is greater than that obtained by Baseline during video streaming through WMMD