The effectiveness of e-advertisement towards customer purchase intention: Malaysian perspective

The primary objective of this study was to examine the effectiveness of E-advertisement on customer purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on customer purchase intention in Malaysia. Data from 570 respondents with previous experience on online purchasing products and services were collected. To do so, SPSS 19 was applied to analyze the collected data. Our findings revealed that service quality, social network and brand recognition can highly influence customers’ perception toward web-based advertisement. Consequently, consumers who are more optimistic in web-based advertisement (E-advertisement) have most likely higher intention to online purchase. In other words, the effectiveness of E-advertisement is undoubtedly highlighted in this study. Besides, the results of this study showed that the demography factors cannot mediate the customer perception toward advertisement nor the effectiveness of E-advertisement toward customer purchase intention. On the basis of our results, companies must stress the intrinsic attributes of online advertisement to attract highly-involved consumers and must present a benevolent corporate image for consumers

The antecedents of brand equity development on Malaysian interment service providers

This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet service provides which called, TMnet, Jaring, P1 Wimax and Maxis. However the paper proposes tests and investigates theoretical framework of the antecedents of brand equity by employing structure equation modeling (SEM) and collecting survey data from the large sample of Malaysian internet subscribers. Result confirmed that, all four of brand equity antecedents have stronger causal relationships with brand equity, Moreover results supported that perceived quality and consumer loyalty are the most determining factors for developing brand equity in Malaysian internet service providers. This research restricted to the selection of four brands. Clearly, a variety of choice situation must be investigated before generalizable comments can be made to guide the development of brand equity. Another limitation of the present study is the size and composition of the group which participated in the study. The outcomes provide insights to Malaysian internet service providers and other organizations of similar structure regarding how they may possibly manage marketing strategies for enhanced business performance

Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value

This study seeks to improve our understanding of Malaysian customer buying behaviour intention in mobile telecommunication industry by testing a conceptual model which has considered aspects of service quality, customer Satisfaction and customer perceived value towards buying behaviour simultaneously. The purposes of this study are to figure out the relationship among service quality, customer satisfaction and customer values on customer buying behaviour intention which could be one of the critical issues in Malaysian mobile telecommunication industry. However finding revealed that service quality, customer perceived value and customer satisfaction and their effects on customer buying behaviour in telecommunication Industry is rather divergent and related studies are fragmented especially for complicated interrelationship among them. Structure equation modeling and multiple regression analysis were applied to analyze the data. Data were collected from outlets of Maxis and DiGi which were located in Klang Valley area in Malaysia. The main findings of the study are as follow. (1) All service quality aspects has positive interrelationship with customer satisfaction and value (2) customer Satisfaction, service quality as well as customer perceived value positively affects customer buying behaviour

Environmental and social performance disclosure and shareholders’ wealth- a perspective from Malaysian companies

Since sustainability reporting is a mean to communicate with a wide range of internal and external stakeholders and also reflect the companies’ sustainability performance, which inspires sustainable growth and development, consequently increasingly more and more stakeholders including shareholders ask for sustainability disclosures. In some Countries CSR reporting has become mandatory by legislation and companies have to disclose their environmental and social activities. Sustainability reporting has become mandatory for Malaysian public listed companies (PLC) since 2007. There a declarative about CSR activities in all Malaysian companies but number of sustainability indicators and the quality of disclosure are different among different companies. Since the main goal of each business is to maximize its shareholders’ wealth, and CSR practices would occur costs for companies, this paper amis to find any significant relationship between level of CSR disclosure and companies share price and net profit. The result. The paper studied through 45 Malaysian public listed companies in three years (From 2008-2010). The results indicated that companies with higher level of sustainability disclosure have higher share price and have higher net profi

Study on consumer perception towards online ticketing in Malaysia

This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples‟ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness, usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers‟ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers‟ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way

Critical factors in determining customer satisfaction toward internet shopping in Malaysia

Customer satisfaction is one of the greatest influential forces in the internet shopping in today’s marketplace and emerging as the strategic imperative for the 1990s. In this study, we proposed four critical factors which have great effect on customer satisfaction in regards to the internet shopping. A survey was conducted to gather data to test the relationships in the proposed model. The collected primary surveys (n =218) are accompanied to examine the influence of the four dimensions expressed in the proposed structural model, therefore regression analysis were used to analyze the data. The result of study shows that ease of use, security, payment processing and customer perceived quality have significant positive effect on enhancing customer satisfaction toward internet shopping

Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the application of various Internet technologies that can be utilized in Customer Relationship Management (CRM) in order to build a profitable customer-centric business model. A survey instrument was used to examine the relationships in the proposed model. The collected primary surveys (n = 288) are conducted to test the relationships among the four dimensions expressed in the proposed structural model; therefore, regression analysis as well as correlation were run to analyze the data. The results demonstrate that Internet technology does not only improve the customer service, but more importantly, it can deliver value to the customers through which retention rate and customer loyalty will be enhanced. Moreover, Customer satisfaction has strong relationship with customer retention, but poor relationship with customer loyalty. On the other hand, customer retention has significant relationship with customer loyalty. The obtained results indicate that customer satisfaction strongly influences customer retention, whereas customer retention can affect customer loyalty

Voluntary sustainability disclosure, revenue, and shareholders wealth- a perspective from Singaporean companies

There is an unprecedented growth among wide range of stakeholder’s attention to environmental and social performance, and disclosure by companies. People within a community are worried about natural resources, air and water pollution, as well as low income-tier group of the community. Companies started to perform in a way to minimize their negative and adverse impact on natural scarce resources, and practice some social-friendly activities in order to either build a shared value for long term purpose, and to gain customers and shareholders attention for short term purposes. Since environmental and social issues are associated with peoples’ right and public law, thus some governments have legislated certain rules and regulations and also have made CSR disclosure as a mandatory practice for public listed firms. But CSR disclosure is still optional in most of countries. Environmental and social performance and disclosure in Singapore are not mandatory. So Singaporean public listed companies perform and disclose their CSR activities voluntarily.. Findings of this research show that there is a positive and significant relationship between environmental and social performance disclosure as well as revenue. This research investigated the relationship between environmental and social disclosure and shareholders wealth in Singapore; meanwhile it has found that there is a positive and considerable relationship between sustainability reporting and amount of paid dividend and share price as well

The significant role of customer brand identification towards brand loyalty development: an empirical study among Malaysian hypermarkets customer

The aim of this study was to identify the significance role of customer brand identification towards building customer brand loyalty via mediating effect of brand trust and word of mouth communication among Malaysian hypermarket customers. A self-administered questionnaire was used to collect data (n=300), using convenience sampling from Mydin, Tesco, Aeon Big, and Giant’s hypermarket customers in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling was employed to analyze the data. The result revealed that brand trust and word of mouth communication fully mediate the influence of customer brand identification towards building customer brand loyalty. Moreover, this study identified that the indirect impact of customer brand identification via brand trust and word of mouth communication is more significant than its direct effect

Identifying structural asymmetries by jointly estimating tourism expenditure intensity and extensity

tle:ce36e6da-46a6-472d-ae44-d3e962fac7c6:afee126f-04b2-41a9-a6dd-b29b7c6c20ab:1This article proposes a structural framework for the joint estimation of tourists’ daily personal expenditures (intensity) and length of stay (extensity). We reconceptualize commonly accepted exogeneous determinants of both outcomes into a set of exogenous antecedents pre-existing the travel decision and a set of endogenous mediators that capture the role of market exchange after the travel decision and corresponding choices are made. Findings reveal that the effects of some exogenous factors, such as gender, income, and motives on total spending are fully mediated within the intensity and extensity components, absent of any direct impacts. Other factors, such as nationality, appear not to influence spending due to offsetting mediated effects. As these forces are difficult to discern via reduced-form modeling, the proposed structural framework provides tourism managers with deeper insight into the footprints of established expenditure determinants, potentially improving upon the efficacy of marketing strategies