Sustainable Fashion in a Circular Economy

The promotion of sustainable fashion within a circular economy is a vital contemporary topic. This publication presents up-to-date research about the various levels of circularity at work in the fashion industry. Experts of design, consumption, business and industry explain how circularity in the production and consumption of fashion can be approached in manifold ways. This collection of texts highlights the fresh, critical thinking that is currently influencing the fashion industry to adopt the practice of sustainable transformation within a circular economy. The publication addresses the following themes: How to include consumers within the changing process of fashion consumption?New design and business strategies for the circular transformation of fashion.Developing a systems approach to circularity, which includes the recycling and recovering of materials at an industrial level

Rethinking the Roles of Fashion Designers : The Case of Pre Helsinki

Abstract: This paper discusses the diverse roles fashion designers play in the contemporary fashion industry. Taking Finland as a case, it particularly investigates how fashion designers are involved in regional identity formation. By conceptualizing the place-making ability of fashion designers, it adds a new perspective on the expanded roles of fashion designers recognized in design research. This is done through exploration of Pre Helsinki, a platform launched in 2013 seeking to internationalize Finnish fashion. This platform, created and operated mostly by fashion designers, serves as a vivid example of the different roles that designers can play. The study is based on qualitative methods, namely, semi-structured interviews and ethnographic observation. Five characteristics of Pre Helsinki and five fashion designers? corresponding roles were identified, based on thematic analysis of the data. This paper concludes with suggestions for further investigation on fashion designers to establish a dialogue between fashion and design research.Peer reviewe

Sustainable fashion: New approaches

This publication is intended to be used as a source of inspiration for designers and companies, and all stakeholders whose interest lies in the area of sustainable fashion. While the strategies for sustainability are complex and approaches are many, this publication presents only a few ways to approach sustainable fashion. I hope the publication offers inspiration on how to make positive change in current practices and how to effect new mindsets, creating transformative fashion. Theoretical texts and the individual design cases and real-life business examples presented in this book show that a change in mindset is possible. They illustrate how we can challenge our traditional thinking and make manifest new ways to frame the problem and seek creative solutions. Moreover when problem areas are seen as opportunities where design thinking can help create successful outcomes, the chapters offer examples of how to do fashion and business differently. Even the wildest design experimentations are beneficial and meaningful if they open new kinds of thinking or even question the current fashion system. This book presents sustainable fashion as an approach that encompasses future-oriented value, as transformative and re-directive design envisioning the future, as design and business strategy, as change agent experimentation, and as reframing business thinking. The content is divided into six themes: the basics of sustainable fashion, ethics and aesthetics, critical and social design, product-service systems, innovation for green business and collaboration

Circular Business Models in the Textile Industry: the second New Cotton Project white paper

Whilst researching the main circular business models available in the literature, the authors came across several approaches and categorisations of businesses, canvases, etc. This white paper was written with the intent of concisely explaining the main business models and canvases in a direct, thorough manner, providing our interpretations and, of course, practical examples for further understanding of their particularities. This white paper then divides the main business models into four categories: product and use-oriented, service and data-oriented, production-oriented, and result-oriented. It also presents three canvases: flourishing, circulab, and the circular business model tool. By doing so, we are assisting readers who might be interested in embracing circularity but are missing the know-how. The textile industry is at the core of our work and the examples presented here also include a re-collection of the first white paper in the series (Circular Economy in the Textile Industry). The examples can be found in more detail in the first publication, but they are contextualised here according to the corresponding business model. Finally, with the intention of promoting growth and the means to innovate, this white paper concludes by discussing the process of transitioning to circularity and analysing business from a value creation perspective. This is then followed by business models innovations: a review of the literature and guideline for measuring success

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Applied DDMI: A White Paper on how Design-Driven Material Innovation Methodology was applied in the Trash-2-Cash Project

This report summarises the work of a consortium of 18 partners; designers, design researchers and facilitators, manufacturers, material researchers and technical experts, during the EU Funded Trash-2-Cash project. The applied methodology and related recommendations are the main results captured in this report with thanks to contributions from Aalto University, Material ConneXion® Italia, RISE and The University of the Arts London