Typology of Inbound Tourists Who Visited Tehran Grand Bazaar Using Cluster Analysis: Introducing New Combining Dimensional Base to Realize Actual Behavior

Considering the importance of destination market segmentation as an influential marketing effort for identifying and understanding segments’ psychological characteristics, the present study investigates the differences of inbound visitors' who attend to the grand bazaar of Tehran city. Factor analysis of the data extracted fifteen motivation and lifestyle factors, which the process was perfect by using cluster analysis. The findings indicated four types of inbound visitors: ‘Ideal-sense seekers’, ‘Special aspiring visitors’, ‘Middle want vacationers’, ‘Principled behavior enthusiasts’. A chi-square test was applied to compare four groups for independence analysis based on the types as well as the visitors' socio-demographic profiles. The socio-demographic profiles of respondents indicated statistically significant differences between the four clusters in terms of gender, age, travel companions, and previous trips to Tehran grand bazaar. Since the motivations and lifestyle would potentially influence their decision-making style in particular holiday destination and its related products and services, the study investigated the distribution of the decision-making style dimensions to every classified segment to understanding the decision-making styles of groups. Combining motivation and lifestyle dimensions in the form of segmentation analysis allows researchers and managers to identify specific types of tourists groups for targeted marketing campaigns specifically directed promotion programs in the context of cultural tourism

Developing a competitive and sustainable model for the future of a destination:Iran’s tourism competitiveness

International audienceAs one of the most ancient and attractive tourism destinations in the Middle East and South Asia, Iran seeks to maximize its competitive identity to compete more effectively at international level. This study examines the major factors influencing Iran’s competitive identity as a tourism destination from a supply-side perspective. The paper is divided into two phases using qualitative and quantitative techniques. First, we determined Iran’s major competitiveness factors using thematic content analysis. Second, we examined the relationships between the identified factors, Iran’s competitive identity, and its international tourism market development. The findings of this study suggest that factors including information technology, politics, products and services, spatial and infrastructure, structure and organization, economic and sociocultural factors significantly impact the destination’s competitive identity. This paper also outlines the key theoretical and practical implications of this study

Future scenarios for improving Iran’s overall destination image and attractiveness:a supply-side perspective

International audienc

Antimicrobial activity of sea Cucumber (Stichopus variegatus) body wall extract in Chabahar Bay, Oman Sea

Background: Seas and oceans have been recognized as a rich source of metabolites and bioactive compounds with biodiversity and drug activity. These compounds have accumulated in various organisms. Bioactive compounds can be extracted from various animal groups, such as coral, crabs, moss animals, Echinodermata, case-bearers, fishes, and sponges. Objectives: Antimicrobial extracts of the sea cucumber body wall (Stichopus variegatus), collected from Chabahar Bay, were tested for four bacterial, fungal, and yeast species. Methods: The disk diffusion method was used in this study. The McFarland 0.5 standard was used in the preparation of suspensions of the mentioned microorganisms under a hood. Next, the species were cultured with a swab on a Mueller-Hinton agar for bacteria and on a Sabouraud dextrose agar for fungi. Subsequently, the disks, with appropriate concentrations, were placed on microbiological growth media. Results: The results of the study showed that the best effect belonged to the aqueous methanol extract of the sea cucumber body wall, with an 8 mg/mL concentration on E. coli, with an inhibition zone diameter of 12.26 mm. The lowest inhibition zone diameter belonged to the methanol extract of white strands, with a 2 mg/mL concentration on C. albicans and an inhibition zone diameter of 1.16 mm. The n-hexane and chloroform extracts had no effect. Conclusions: Comparison of these tests indicates that sea cucumbers have an innate immunity system, which can be considered a potential source for discovering antimicrobial peptides

The association of diet and anthropometric indices with high-sensitive C-reactive protein (hs-CRP), among depressed and healthy female nurses.

زمینه و هدف: افسردگی با افزایش سطوح سرمی پروتئین واکنشگر فاز حاد (CRP) و به دنبال آن التهاب سیستمیک ارتباط دارد. التهاب، مکانیسم احتمالی اثر رژیم غذایی بر پیشرفت بیماری‌های مزمن است. هدف این مطالعه بررسی ارتباط بین دریافت غذایی و شاخص‌های تن سنجی با سطوح سرمی پروتئین واکنشگر فاز حاد با حساسیت بالا (hs-CRP) در پرستاران سالم و افسرده‌ی بیمارستان‎های شهر اهواز بود. روش بررسی: در این مطالعۀ توصیفی-تحلیلی 98 پرستار زن (45 نفر افسرده و 53 نفر سالم) به صورت تصادفی از 6 بیمارستان اصلی وابسته به دانشگاه علوم پزشکی جندی شاپور اهواز در سال 1389-1388 انتخاب شدند. بسامد دریافت غذایی، اندازه‌های تن سنجی و سطوح hs-CRP سرم اندازه‌گیری شد. نتایج با آمار توصیفی، آزمون های آماری ANOVA و مدل رگرسیون خطی تجزیه و تحلیل شد. یافته‌ها: بین دو گروه سالم و افسرده از نظر میانگین hs-CRP اختلاف معنی داری مشاهده نشد. در افراد افسرده، نمایه توده بدن، وزن، درصد چربی و نسبت چربی به وزن بدن ارتباط مثبت معنی‌داری با hs-CRP سرم داشت (05/0P). در گروه افسرده، افرادی که از نظر سطوح hs-CRP سرم در چارک چهارم قرار داشتند نسبت به چارک دوم، دریافت ویتامین‌های B12، A و E بیشتری داشتند (05/0P). نتیجه‌گیری: نتایج این مطالعه نشان داد که در افراد افسرده، اندازه‌های تن سنجی بالاتر و دریافت ویتامین‌های B12، A و E بیشتر از رژیم غذایی، با افزایش پاسخ‌های فاز حاد ارتباط دارد

7 Foresight thinking and organizational learning: Scenario planning as a DMO crisis management tool

International audienc

Foresight

Encyclopedia chapte

Study of Organizational Culture Influence (Based on Denison's Model)on Effectiveness of Human Resources in Karun Oil & Gas Production Company 1

Abstract: Introduction: The aim of this Study is to investigate the Influence of organizational culture (Based on Denison model) on the effectiveness of human resources in Karun Oil & Gas Production Company (staff section-Ahvaz). In this research Denison model is used to recognize the organizational culture, which has been designed by Mr. Daniel Denison following his studies, for evaluating the organizational culture based on four dimensions: Involvement, consistency, Adaptability and Mission, each of which has three indicators. Methods: A descriptive-correlational research method was utilized. The population is consisted of full staff Karun oil & Gas production company, their total number is 360 (N= 360) which whith regard to Krejcie and Morgan table, and the sample 186 employees were selected through Randomized-stratified sampling. The data gathering tools includ the effectivenes of human resources and derived from standard Denison's organizational culture questionnaires. The Cronbach's alpha method were used in order to estimate the reliability each of the questionnaires. For organizational culture questionnaire, the Cronbach's alpha coefficient method are 0/92 respectively. For questionnaire employees effactivenes, they are 0/81 respectively. In this study, the descriptive and inferential statistics (pearsons correlation coefficient, linear Regression, Friedman Test) were used by utilizing SPSS 16 in order to analyze the obtained data. Results: The results of this research showed that in significant (level 0/05), the organizational culture and effect on employess effectiveness and also all of organizational culture (Involvement, consistency, Adaptability and Mission) have and effect on employees effectiveness(organizational employees commitment, mass collaboration morale). Comparison of the twelve indicators of organizational culture showed that the Empowerment, core values. Strategic Direction& Intent and organizational Learning have the highest score and Coordination& integration, customer focus and Creating chang are the lowest