PENGARUH KEWAJARAN HARGA, KUALITAS PRODUK TERHADAP MINAT BELI MELALUI SUASANA TOKO PADA UD. MAKMUR LAMONGAN

This research determine the effect of price fairness and product quality moderated by store atmosphere on consumer buying interest. What is in the UD. Makmur Sukodadi Lamongan The number of samples determined was 80 respondents using purposive sampling method. As an independent variable, namely the reasonableness of price and product quality, and the moderating variable is the atmosphere of the store, while the dependent variable is consumer buying interest. The analysis used includes validity test, reliability test, classical assumption test, Moderated Regression Analysis (MRA) and hypothesis testing. The results of the analysis using moderated regression analysis can be seen that the variables of price fairness and product quality have a positive effect on consumer buying interest, and the store atmosphere variable moderates the reasonableness of prices on consumer buying interest, and the store atmosphere variable successfully moderates product quality on consumer buying interest. The results of the analysis using the coefficient of determination show that 94.9 percent of the variation in consumer buying interest can be explained by the independent variables and moderating variables studied in this study and 5.1 percent is explained by other factors outside the model. &nbsp

PENGARUH MAEKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA FERRY JAYA MOTOR LAMONGAN

The development of a company result in increasingly tight competition. To be able to face the competition, the company must have an efficient marketing strategy to offer its products to consumers. One such strategy is a marketing mix consisting of product, price, promotion and place. The strategy is also used by Ferry Jaya Motor Lamongan that is able to influence the purchasing decision of motor in lamongan area and its surroundings. Looking at the above phenomenon researchers interested in doing research on the influence of marketing mix variables on purchasing decisions on Ferry Jaya Motor Lamongan. The purpose of this research is to know the role of marketing mix that is Product, Price, Promotion, distribution to purchasing decision at Ferry Jaya Motor Lamongan. This research uses multiple regression analysis and hypothesis test (T and F test) with Likert scale. The sample used is 85 respondents. Based on incidental sampling technique method. the sampling technique by chance, ie anyone who met with researchers at the time that researchers have taken that is in October 2017 until february 2018. The test results simultaneously show product variables, price, promotion and distribution together have a significant effect on the decision purchase at Ferry Jaya Motor Lamongan with Fhitung equal to 92,877> 2,49. While the test partially shows product variables (X1) of 2.570, the price (X2) of 1.796, promotion (X3) of 2.967 and the distribution (X4) of 4.624 significant effect on purchasing decision Y. And variable distribution (X4) purchase decision on Ferry Jaya Motor Lamonga

FACTOR ANALYSIS AFFECTING CUSTOMER SATISFACTION ON TELKOMSEL PROVIDER

This research was conducted to find out what factors can affect the customer satisfaction of Telkomsel provider.  The purpose of this study is to determine what factors are formed in influencing customer satisfaction of Telkomsel providers, what factors are dominant in influencing Telkomsel provider customer satisfaction and what factors are the lowest in influencing Telkomsel provider customer satisfaction.  The research method used is a quantitative method, with a known population and 96 samples obtained from the results of the Cochran formula calculation.  This study uses factor analysis with SPSS version 25, and shows the results that Service Quality, Price, Promotion and Customer Satisfaction are factors that are formed in influencing Telkomsel provider customer satisfaction.  The dominant factors that affect the customer satisfaction of Telkomsel providers are Service Quality and Price with an eigen value of 9,247 and the lowest factor is Consumer Satisfaction with an eigen value of 1,211

Pengaruh Maeketing Mix terhadap Keputusan Pembelian pada Ferry Jaya Motor Lamongan

The development of a company result in increasingly tight competition. To be able to face the competition, the company must have an efficient marketing strategy to offer its products to consumers. One such strategy is a marketing mix consisting of product, price, promotion and place. The strategy is also used by Ferry Jaya Motor Lamongan that is able to influence the purchasing decision of motor in lamongan area and its surroundings. Looking at the above phenomenon researchers interested in doing research on the influence of marketing mix variables on purchasing decisions on Ferry Jaya Motor Lamongan. The purpose of this research is to know the role of marketing mix that is Product, Price, Promotion, distribution to purchasing decision at Ferry Jaya Motor Lamongan. This research uses multiple regression analysis and hypothesis test (T and F test) with Likert scale. The sample used is 85 respondents. Based on incidental sampling technique method. the sampling technique by chance, ie anyone who met with researchers at the time that researchers have taken that is in October 2017 until february 2018. The test results simultaneously show product variables, price, promotion and distribution together have a significant effect on the decision purchase at Ferry Jaya Motor Lamongan with Fhitung equal to 92,877> 2,49. While the test partially shows product variables (X1) of 2.570, the price (X2) of 1.796, promotion (X3) of 2.967 and the distribution (X4) of 4.624 significant effect on purchasing decision Y. And variable distribution (X4) purchase decision on Ferry Jaya Motor Lamonga

PENGARUH PROMOSI, HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN DI BAKSO TERMINAL 1974 LAREN LAMONGAN

This study was conducted to determine the effect of promotion, price and service quality on consumer buying interest at Bakso Terminal 1974 Laren Lamongan by using quantitative methods of primary data. The results show that promotion has an effect on consumer buying interest with tcount = 2.873 > ttable = 1.988, price has no effect on consumer buying interest with tcount = 1.916 < ttable = 1.988 and service quality affects consumer buying interest tcount = 7,413 > ttable = 1.988. Simultaneous F-test shows that promotion, price and service quality affect consumer buying interest with Fcount = 453.767 > Ftable = 2.70 with a coefficient of determination of 93.4%. &nbsp

PENGARUH SALES PROMOSION DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PADA UD. CIPTA KARYA ABADI LAMONGAN

UD. Cipta Karya abadi is a company engaged in trading household appliances. Its flagship product is the multipurpose pot CKA POT. Using special and unique concepts in the sales activities of superior products, namely by direct sales, by conducting promotions, introducing products and even directly practicing cooking demonstrations in front of prospective customers. The purpose of this research is to find out the effect of Sales Promotion and Personal Selling partially or simultaneously on Purchasing Decisions. The number of samples in this study were 98 respondents. While the sampling technique used in this study was simple random sampling technique. The data is analyzed using the SPSS program, Variable Sales Risk (X1) = 0,000 <0,05, Personal Selling Variable (X2) = 0,000 <0,05. From the equation above the variable significance of the price is smaller than 0.05, the significance of the Sales Promosion variable is smaller than 0.005 and the significance of the small Personal Selling variable is greater than 0.05, then the X1 variable has a positive effect on Y and X2 has a positive effect on variable Y

ANALISIS PENGARUH PENGGUNAAN STRATEGI MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MAPAN DIGITAL PRINTING LAMONGAN

This study uses a quantitative approach, nonprobability sampling technique in purposive sampling technique, and data collection techniques by means of library research, and questionnaires. The population in this study were all consumers who bought   products at Mapan Digital Printing Lamongan, with a sample of 80 respondents. The data analysis technique uses multiple linear regression analysis. The results of this study are Simultaneous Test (f test) proving that the independent variable has a significant effect on the dependent variable with a value of 165,177 while the Partial Test (t test) shows that the place variable (X4) has a dominant influence on purchasing decisions with a value of 10,304. Determination coefficient value R2 obtained is 0.898 means that product, price, promotion, and place variables are able to explain purchasing decisions by 89,8% while the remaining 10,2% can be explained by other variables not examined in this study. Based on research on the influence of the marketing mix on the purchasing decisions of secondary food products at Mapan Digital Printing Lamongan, conclusions can be drawn as follows: (1) the results of the F test indicate that the marketing mix (product, price, promotion, and place) is jointly influential significant to the purchase decision of   products at Mapan Digital Printing Lamongan. (2) From all marketing mix variables (products, prices, promotions, and places) obtained after testing t, it turns out that the place variable has the dominant influence in the purchasing decisions of secondary crops in Mapan Digital Printing Lamongan

PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE DI LAMONGAN

This study aims to determine the effect of service quality, price, brand image on satisfaction of ojek online transportation customers in Lamongan. This study is a survey with quantitative research. The population in this study is Cak Ed Lamongan online motorcycle taxi customers. Sampling used a purposive sampling technique and obtained a sample of 100 respondents using the formula Rao Purba. Data collection techniques in this study used interviews and questionnaires. Analysis of the data used were the validity test, the reliability test, the multiple linear regression analysis, the classic assumption test, the coefficient of determination R2 test, and hypothesis was tested through t test that was used to determine the effect of service quality, price and brand image partially on satisfaction of ojek online transportation customers in Lamongan. From the analysis, results obtained of t test results variable service quality was tcount = 3.934 > ttable = 1.660 which states that the quality of service affects customer satisfaction. Price variable was tarithmetic = 3,622 > ttable = 1,660 which indicates that price influences customer satisfaction, and brand image variable tcount = 2,216 > ttable = 1,660 which states that brand image influences customer satisfaction. While R square of 0.783 shows that 78.3% of the variable Customer satisfaction is influenced by service quality, price, and brand image. While the remaining 21.7% is influenced by other variables that were not examined

PENGARUH KUALITAS PRODUK, SUASANA TEMPAT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN ASIH JAYA BABAT

Nowadays the competition in the culinary world is growing rapidly, especially restaurants or restaurants, this phenomenon has only recently been booming, now we easily find everywhere, both large restaurants and simple houses (warungs). Therefore marketing is very important to support the success of a business. The purpose of this study is to find out the quality of the product, the atmosphere of the place and the quality of service to the purchasing decision at the Asih Jaya Babat restaurant. The method in this study is quantitative by distributing questionnaires to 67 respondents. The analytical method used is multiple linear regression, classical assumption test, partial t test and simultaneous f test. The results of this study indicate that the quality of products has a significant positive effect on purchasing decisions, the atmosphere of the place has a positive and significant effect, and the quality of service has a negative effect on purchasing decisions at the Asih Jaya Babat restaurant

PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TIKET TERHADAP KEPUASAN PENGUNJUNG WISATA EDUCATION GONDANG OUTBOND (WEGO) LAMONGAN

The era of globalization has demanded changes in all fields. One of them is the field of tourism marketing. The purpose of this study was to examine the effect of promotion, product quality and ticket prices on tourist visitor satisfaction. This research was conducted at Gondang Outbond Education Tourism, respondents used 60 visitors of the gondang outbond education tour using SPSS. The results show that product quality and ticket prices have a positive and significant influence on customer satisfaction. while promotion has a negative effect on consumer satisfaction. Product quality and ticket prices are the most important variables in influencing customer satisfaction