4 research outputs found
Peran Inklusi Keuangan dalam Mengatasi Ketimpangan Pendapatan di Indonesia
The aim of this study is to analyze the role of financial inclusion in the digital economy era and produce financial inclusion strategies and policies in overcoming income inequality in Indonesia. The secondary data used is in the form of time series data from the TW;1:2005 to TW;4:2019 period. The data is sourced from BPS, BI and OJK, then analyzed using the 2SLS technique. The results in the first equation show that financial inclusion variables such as the number of credit accounts, the number of savings accounts (TPF) and the number of MSME loans have no significant effect on economic growth; while the number of ATM machines has a significant effect on PE, and GR has no significant effect on PE. In the second equation, financial inclusion variables such as DPK have a significant effect on GR, JKB have no significant effect on GR, and PE has a significant effect on GR
Dampak Social Commerce Pada Perilaku Impulse Buying Generasi Z
Online business in Indonesia has increased every year. This increase makes sellers continue to innovate in promotion and sales. One way that sellers do this is by utilizing social media as a means of selling products known as social commerce. Social commerce directly invites and makes consumers make purchases. This study aims to examine the impact of social commerce on impulse buying behavior of generation Z. The method of data collection is by distributing online questionnaires to 51 respondents of generation Z. This study uses simple regression analysis to see the impact of social commerce on impulse buying behavior. Based on the simple regression test and t test, it is concluded that social commerce has an impact on the impulse buying behavior of generation Z