4 research outputs found
Examining the Relationship between Marketing Capability and Innovation
The need for organizations to innovate comes from increasing competition and customer demands and new market areas. In today’s complex and turbulent environment the need for innovation in products and processes is widely recognised. For firms competing in a global market place, innovations play an increasingly vital role in achieving superior performance. Marketing capability is considered to be an important factor to innovation and enhance competitive advantage of firms. The present paper intended to study the relationship between marketing capability and innovation. The study was conducted through descriptive-applied method and standard questionnaire was tool of data collection. The statistical population included 80 managers of stone and mining industry in Isfahan that among whom 70 persons were studied as research sample using Cochran formula. The results revealed that there is a positive and significant relationship between marketing capability and innovation
Studying the effect of manager’s Strategic Thinking on Corporate entrepreneurship
The purpose of this research is to explore the effect of managers' strategic thinking on corporate entrepreneurship. To this end, one main hypothesis and five secondary hypotheses were proposed. This study is descriptive-applicable and Lidka studies (1998) were employed to measure managers' strategic thinking and Robins and Kutler's questionnaire (1996) was used to measure corporate entrepreneurship. The statistical population included 118 managers and employees of a manufacturing company in Kermanshah industrial estate. The research sample was equal to 90 using Cochran formula. The results disclosed that managers' strategic thinking has a positive and significant effect on corporate entrepreneurship and all hypotheses were confirme
Effect of Organizational Silence on Employees’ Productivity
Productivity and development of any organization depends highly on the right application of human resources in the organization. One of the factors affecting productivity is organizational silence which has not been considered today. Since silence can has unfavorable consequences, identifying the factors and their relationship with other phenomena is important. Hence, this research tries to investigate the effect of organizational silence on human productivity. Statistical population is 25 personnel in Arak Tax Organization. Findings showed that organizational silence has a direct and negative effect on human productivity
Effect of Empowerment on Human and Social Capital
This research investigates the effect of empowerment on human and social capital. The research method is descriptive, analytical and correlational. The statistical population consists of all employees of petrochemical industry of Markazi Province. Sample size equals to 250 employees. Data collection tool is standard questionnaire which its validity was confirmed by content and construct validity and its reliability was calculated by Cronbach’ Alpha. Collected data was analyzed by LISREL software. After the analysis, all research hypotheses accepted