Impact of Emotional Intelligence on Impulse Buying and Product Value Proposition

This paper elaborates the relationship between Emotional Intelligence and Impulse Buying and the resultant product value proposition for the consumer. The study is done on Impulse Buying in the apparel section by women between the age group of 18 and above in a middle class developing town on the outskirts of Mumbai Metro. It is proven in this study that Emotional Intelligence of the Consumer is a very important component in Impulse Buying. The Higher the Emotional Intelligence the lower will be the Impulse buying habit and vice versa. This becomes very important in the middle class Indian context where the women are bound by a strong sense of prioritizing family needs first before indulging in any personal wish fulfillment. Impulse Buying as this study shows creates a strong feeling of guilt which in turn reduces the value proposition of the apparel because there is less repeat usage of the apparel brought on impulse. Hence Emotional Intelligence of the consumer should be an important consideration for all stakeholders if the value proposition has to be high. Keywords: Emotional Intelligence, Impulse Buying, Guilt, Value, Apparel

(1,2) - Domination in the Total Graphs of Cn , Pn and K1,n

In this paper, we discuss the (1,2) - domination in the total graphs of Cn ,  Pnand K1,n &nbsp

Stabilized Lateritic Blocks Reinforced With Fibrous Coir Wastes

Tropical countries are rich in lateritic soil, a naturally available raw material for building construction. But its potential in block making is not yet satisfactorily explored. This paper focuses on an experimental investigation for improvising stabilized lateritic blocks (SLB) with coir cutting wastes from coir industry as reinforcing elements. Lateritic soil used in this study showed a higher percentage of clay content. Hence it was pre-stabilized with sand and cement. Blocks were prepared by stabilizing it further with waste fibrous additives and tested for strength and durability. Considerable improvement in strength (compressive strength @19% and tensile strength @ 9%) and durability characteristics were exhibited by the new fiber reinforced lateritic blocks (FRLB) with fiber content of 0.5%. These blocks can be successfully proposed for load bearing construction and as well as for earthquake resistant structure

Quarry Dust As A Fine Aggregate Replacement in Concrete Masonry Blocks for Sustainable Construction

Acute shortage of raw materials and their escalating prices together with the unhealthy competition among the manufactures is adversely affecting the sustainability of concrete building blocks now a days. Depletion of natural aggregates and accumulation of construction wastes are other issues challenging the sustainability of construction. Application of quarry dust, the waste material from stone crushing industry as fine aggregate replacement in concrete has practical significance in this regard. This paper investigates the suitability of quarry dust as replacement (10% to 100%) to natural aggregate in concrete masonry blocks. Successful replacement of 30 % can be suggested for load-bearing masonry units with superior strength, comparable durability and better performance in aggressive environments. Suitability of the proposed blocks in structural masonry as well as sustainable construction was also verified.100% replacement of quarry dust was also found suitable for load bearing masonry units with comparable strength and durability characteristics

METRONOMIC CHEMOTHERAPY: ROLE IN DEVELOPING COUNTRIES FOR HEAD AND NECK CANCER

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Podoplanin expression in oral potentially malignant disorders and oral squamous cell carcinoma

Podoplanin is a type I transmembrane sialomucin-like glycoprotein that is specifically expressed in lymphatic endothelial cells. Studies have shown that assessment of podoplanin expression in the epithelial cells can be used to predict the malignant transformation of potentially malignant disorders and the metastatic tendency of primary head and neck squamous cell carcinoma. The aim of our study was to compare the expression of podoplanin in oral leukoplakia, oral submucous fibrosis and oral squamous cell carcinoma with that in normal buccal mucosa by immunohistochemical methods. Immunohistochemical expression of podoplanin was analyzed in 20 cases each of oral leukoplakia, oral submucous fibrosis, oral squamous cell carcinoma and normal buccal mucosa, with monoclonal antibody D2-40. The expression of podoplanin was graded from grade 0-4. There was a statistically significant upregulation of the grades of podoplanin expression in oral squamous cell carcinoma(100%), oral submucous fibrosis (90%) and oral leukoplakia (65%) when compared to that in normal mucosa(35%). Podoplanin expression increased with decrease in grades of differentiation in oral squamous cell carcinoma . Podoplanin expression in the samples of oral submucous fibrosis was higher than that in oral leukoplakia. Evaluation of podoplanin expression in the epithelial cells of oral dysplastic lesions may provide valuable information to predict their risk of malignant transformation

Neonatal septicemia: bacteriological profile in a tertiary level hospital in South India

Background: Early onset bacterial sepsis remains a major cause of neonatal morbidity and death. The choice of antibiotic for an infant with sepsis depends on the predominant bacterial pathogens and the antibiotic susceptibility profiles for the microorganisms causing disease in a particular geographic region. The purpose of this study was to analyze the bacteriological profile and antibiotic sensitivity pattern of neonatal septicemia in our neonatal unit.Methods: A descriptive cross sectional study carried was out at the NICU of a tertiary level hospital in South India for a period of one year.Results: Clinically suspected septicemia comprised 18.14% of total NICU admissions. Organism was isolated by blood culture in 14.9% of cases. The most common organisms causing septicemia were Coagulase negative Staphylococci, Klebsiella and Staphylococcus aureus. Gram positive isolates were most sensitive to Vancomycin (100%) while the gram negative isolates were most sensitive to Amikacin. Resistance to Crystalline Penicillin, Ampicillin  and 3rd generation cephalosporins was high.Conclusions: The most common organism isolated in septicemia was Coagulase negative staphylococcus in our NICU. Gram positive isolates were most sensitive to Vancomycin (100%) while the gram negative isolates were most sensitive to Amikacin. High resistance to commonly used antibiotics is worrisome. There should be a constant surveillance of the common microbes and their sensitivity pattern in each NICU and the antibiotic protocols should be periodically reviewed. Rational use of antibiotics and preventive measures like hand washing is the need of the hour

The Domination and Independence of Some Cubic Bipartite Graphs

Abstract In this paper we discuss the relation between independent set and dominating set of finite simple graphs . In particular, we discuss them for some cubic bipartite graphs and find that the domination number is less than 1/3 of the number of vertices and independence number is half of the same. Mathematics Subject Classification: 05C6

Neonatal seizures: our experience of incidence, etiology and outcome in a tertiary care centre

Context: Neonatal seizures often evoke a sense of urgency among physician in charge of newborn as they oftenindicate a CNS dysfunction. Incidence of neonatal seizures remains high in our community even in this era ofadvanced perinatal care. Early detection of seizure and its etiology help us to provide specific therapy.Objectives: The purpose of this study was to determine the incidence, etiology and outcome of neonatalseizures. Settings and design: Prospective hospital based descriptive study conducted in the neonatal unit oftertiary care hospital. Material and methods: Consecutive newborns admitted with seizures were included inthis study. Data were collected regarding relevant history and examination, thoroughly evaluated for etiologyand outcome was documented. Analysed by descriptive statistics and conclusions were drawn. Results: Onehundred and eight newborns with seizures were included during study period and incidence of neonatal seizurewas 5.5%. Hypoxic ischemic encephalopathy (HIE) and sepsis constituted the most common etiologies. HIEwas the most common etiology associated with mortality. Abnormal EEG with supressed background activitywas present in majority of mortality cases. Conclusion: Most of the cases had multifactorial etiology. Measuresfor prevention, prompt recognition and specific management of neonatal seizure help to reduce the burden ofneonatal morbidity in the community