The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus

Purpose: This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention. Design/methodology/approach: The study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam. Findings: The paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant. Originality/value: This study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development

Holocene evolution of the Chan May coastal embayment, central Vietnam: Changing coastal dynamics associated with decreasing rates of progradation possibly forced by mid- to late-Holocene sea-level changes

Southeast Asian coastal environments are undergoing massive transformations with unprecedented population and infrastructure development. These transformations are occurring on a backdrop of intense natural and anthropogenic environmental change, which are increasing the risk to the burgeoning coastal population. Little is known about how central Vietnamese coastal environments have changed naturally since the mid-Holocene sea-level highstand and how recent anthropogenic change and sea-level variation have affected the coastal system. The Chan May embayment in central Vietnam allows us to examine how recent changes in both anthropogenic development and sea-level change have affected the coastline. The embayment preserves a series of prograding beach ridges and is subject to intense human pressures with the construction of a large economic and industrial park, and expansion of tourist facilities. Using ground penetrating radar and quartz optical dating we identify a switch from 6000 years of prograding beach ridges to transgressive dunes within the past century resulting in a decreasing rate of beach ridge progradation possibly in the last 100 years. The recent modes of sediment deposition through washovers and a transgressive dune indicates that coastal progradation has slowed and might have stopped