The Visual Code of Advertising: Covert Suggestion

The present research focuses on visual stylistic devices as means of manipulation in commercial and so-cial advertising within the novel and promising theory of visual communication. According to the theory, visual stylistic means possess the power to direct and manipulate the perception of the recipient. The study specifies the definitions of visual stylistic expressive means that are used in commercial and social advertising.В данной статье рассматриваются визуальные стилистические тропы на материале коммерческой и социальной рекламы

Associative Field of Ethnonym-Stimulus ‘Teleuts’ in Ethnic Self-Identification Modeling of Bachat Teleuts

The ethnic component, represented in the linguistic consciousness of the teleuts, a small indigenous people living on the territory of the Kemerovo region — Kuzbass, is considered. The associative field, built on the basis of reactions to the ethnonymstimulus ‘teleuts’, was analyzed using partofspeech and attributive methods and the method of associative ethnic portraits proposed by T. A. Ershova. The data obtained supplement the available information of anthropologists, local historians and cultural scientists about the national selfconsciousness of the teleuts. It is proved that the teleuts have a positive ethnic identity. The dominant number of associates for the wordethnonym ‘teleuts’ have a complex of positive additional emotional, evaluative and expressive meanings. For the participants in the experiment, it turned out to be important commonality based on family kinship, reassessment of their ethnic group, the significance and uniqueness of which are the result of not only the presence of a developed system of original customs and traditions, but also its small number. The teleuts define themselves as a small indigenous people living on the territory of the Kemerovo region, whose representatives are carriers of a wide range of positive qualities and their own unique culture. Modeling of the ethnic selfidentification of the Bachat teleuts on the basis of a comparison of associative fields, actualized by the ethnonym and endoethnonyms, seems promising

Visual Stylistics

В статье рассматриваются креолизованные тексты англоязычной социальной и коммерческой интернет-рекламы.The scope of research of this study comprises creolized texts of the English-language social and commercial Internet advertizing. The object includes visual stylistic means. The aim of the study is to analyze the visual stylistic means used in Internet advertizing on the example of creolized texts of the English-language social and commercial Internet advertisements

Distributive Relations and Social Development

Two seemingly totally unrelated problems relating to various aspects of development of social relations under socialism are named here. But they are intentionally presented under the same heading since in reality they form an integral whole.

Coercive Force, Texture, and Fracture in a Low_Carbon Steel Tube

The coercive force and crystallographic texture in a tube made from ferrite low-carbon steel are studied after fatigue and tensile tests during fracture after cyclic loading by hydraulic pressure. The texture was studied using synchrotron radiation (transmission geometry) by constructing three-dimensional distribution function of orientations. The typical texture of rolling of the ferrite steel is maximal in the median cross section of the tube wall, and the highest texture intensity is due to deformation preceding fracture. The coercive force is found to increase in portions neighboring to the fracture zone

English Borrowings in Russian Political Discourse: A Linguistic Personology Approach

В статье на материале выступлений Д. А. Медведева представлен анализ англоязычной лексики, употребляемой русскоязычным политиком в профессиональном дискурсе.The article presents the results of an analysis of the English-language vocabulary used by a Russian-speaking politician in professional discourse from the linguopersonological positions

Coercive force, texture, and fracture in a low carbon steel tube

The coercive force and crystallographic texture in a tube made from ferrite low-carbon steel are studied after fatigue and tensile tests during fracture after cyclic loading by hydraulic pressure. The texture was studied using synchrotron radiation (transmission geometry) by constructing three-dimensional distribution function of orientations. The typical texture of rolling of the ferrite steel is maximal in the median cross section of the tube wall, and the highest texture intensity is due to deformation preceding fracture. The coercive force is found to increase in portions neighboring to the fracture zone

Metaphorical Modeling of the Recipient of Political Discourse from the Position of Level-Based Reference

The article presents the results of an analysis of metaphorization of political discourse in accordance with the stereotypical vision of the addressee. The research material includes speeches of the Russian politicians V. I. Matvienko and D. A. Medvedev in 2015 - 2020: official blogs of the politicians, interviews, meetings with representa-tives of various social groups and with political leaders.В статье на материале выступления российских политиков В. И. Матвиенко и Д. А. Медведева 2015-2020 гг. рассматривается метафоризация политического дискурса в соответствии со стереотипным представлением об адресате

Enrichment of rare copy number variation in children with developmental language disorder

Developmental language disorder (DLD) is a common neurodevelopmental disorder with largely unknown etiology. Rare copy number variants (CNVs) have been implicated in the genetic architecture of other neurodevelopmental disorders (NDDs), which have led to clinical genetic testing recommendations for these disorders; however, the evidence is still lacking for DLD. We analyzed rare and de novo CNVs in 58 probands with severe DLD, their 159 family members and 76 Swedish typically developing children using high-resolution microarray. DLD probands had larger rare CNVs as measured by total length (P =.05), and average length (P =.04). In addition, the rate of rare CNVs overlapping coding genes was increased (P =.03 and P =.01) and in average more genes were affected (P =.006 and P =.03) in the probands and their siblings, respectively. De novo CNVs were found in 4.8% DLD probands (2/42) and 2.4% (1/42) siblings. Clinically significant CNVs or chromosomal anomalies were found in 6.9% (4/58) of the probands of which 2 carried 16p11.2 deletions. We provide further evidence that rare CNVs contribute to the etiology of DLD in loci that overlap with other NDDs. Based on our results and earlier literature, families with DLD should be offered molecular genetic testing as a routine in their clinical follow-up