13 research outputs found

    How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?

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    This study aims to investigate if the visitors’ perception of corporate social responsibility influences both hotel brand positioning and intention to revisit. Furthermore, it examines the indirect impact of corporate social responsibility on hotel brand positioning and intention to revisit through other major factors (identification, satisfaction, and loyalty). In total, 348 valid questionnaires were collected from customers reserved a hotel room in the UK within the last six months at the time of this investigation. Structural equation modeling was conducted to advance insight into the various influences and relationships. The results showed that there is a significant direct relationship between CSR with hotel brand positioning and indirect relationship between CSR and intention to revisit through identification, loyalty. However, surprisingly there are no relationships between CSR with satisfaction and satisfaction with loyalty. This study contributes to the existing literature on CSR in hotel management by investigating the impact of the customers’ perception of a hotel’s CSR on both hotel brand positioning and customers’ intention to revisit. Moreover, this study also contributes to hotel management literature by investigating the indirect impact of identification, satisfaction, and loyalty on the relationship between CSR with hotel brand positioning and intention to revisit

    Separability of wave solutions in nonlinear brass instrument modelling

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    A Physical Model of a Single-Reed Wind Instrument, Including Actions of the Player

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    For the Physical Modeling Synthesis of wind instruments, we choose to design a model adapted to time domain simulation which takes into account the main part of the physical phenomena, including instrument/player interactions. The virtual instrument is designed as a set of lumped elements, e.g. the mouth, the key or the bell, connected to each other by two-ports representing the tube. The sounds obtained show that the accuracy of the modeling of a specific mechanism is less important than the modeling, even simplified, of all the significant actions of the player on his instrument

    Shock waves in trombones

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