Einflussfaktoren auf die Wahl einer Markteintrittsstrategie: Eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation

Zusammenfassung: Die Wahl einer Markteintrittsstrategie, eine der wichtigsten Entscheidungen im Kontext der Internationalisierung, wurde in zahlreichen empirischen Untersuchungen analysiert. Die vorliegenden Ergebnisse sind vielfältig, teilweise kontrovers und nur noch schwer zu überschauen. In der vorliegenden Meta-Analyse werden empirische Ergebnisse zur Entscheidung zwischen den Alternativen Tochtergesellschaft und Kooperation integriert. Auf Basis von 61 empirischen Untersuchungen wird analysiert, welche Einflussfaktoren auf die Entscheidung bislang betrachtet wurden und welche bei der Kombination der bisherigen Studienergebnisse einen signifikanten Einfluss aufweisen. Zugleich wird ein Bezug zu unterschiedlichen theoretischen Ansätzen, welche einen Erklärungsbeitrag zur Wahl der Markteintrittsentscheidung liefern, hergestellt. Als Ergebnisse können zusammenfassend signifikante Einflüsse der Mitarbeiterzahl des Unternehmens, der Machtabstandstoleranz im Stammland, der landesspezifischen internationalen Erfahrung, der Werbe- und Exportintensität, der internationalen Produktdiversifikation, des Marktwachstums, der Ressourcen-Intensität der Auslandseinheit, der Marktgröße, der staatlichen Restriktionen im Gastland und des Länderrisikos festgestellt werden. Nicht-signifikante Ergebnisse werden für eine Vielzahl von Variablen erzielt, so für die Faktorspezifität, die F&E-Intensität, die Größe der Tochtergesellschaft, das Vermögen und den Umsatz des Unternehmen

Light touch goes where? A longitudinal study of post-acquisition integration paths adopted by Chinese private-owned enterprises

This study explores the evolution of post-acquisition integration drawing on an eight-year longitudinal multi-case study of eight strategic-asset-seeking acquisitions of Western firms by globalizing Chinese private owned enterprises and taking a dual view from both the acquiring and the acquired companies. In contrast to the extant literature, it reveals significant heterogeneity by identifying three differing post-acquisition integration evolution paths. All three start with a form of light-touch integration as proposed by existing research but transition to different target models, either another form of light touch or absorption. A driving system has been developed to explain these differing evolution paths which are largely determined by the catch-up strategy (strategy to catch up with Western incumbents) whilst resource dependency and cultural difference working as the steering drivers for transition. Overall, seven distinct forms of integration (six distinguished forms of light-touch integration plus absorption) and three types of catch-up strategy are identified and explained in this study

How do emerging market multinational enterprises use cross-border acquisitions to implement springboard internationalization

Aiming to advance the springboard view and to contextualize it from diverse perspectives, this study investigates cross-border strategic asset acquisitions by ten Chinese multinational enterprises (CMNEs). We reveal that springboard CMNEs) set strategic intents (global leadership) early in their development towards internationalization and persistently pursue them through cross-border asset acquisitions. We extend the current strategy typology of emerging market multinationals and assign specific ownership advantages and disadvantages to all strategy types. The study reveals four springboard trajectories which represent path-breaking strategy changes running from four initial strategies to three new ones. Further light is shed on the critical role of acquired strategic assets through the analysis of post-acquisition asset orchestration. The study contributes to the research on emerging market multinational enterprises in general and in particular to a better understanding of their internationalization behaviour and rapid development, thereby helping Western companies interpret CMNEs enterprises’ springboard internationalization activities more accurately

Developing International StrategiesGoing and Being International for Medium-sized Companies /

XXIV, 368 p.online resource

The Effect of an Integrated Virtual Community on the Evaluation of an Online Store: Findings From an Internet Experiment) ,"The Effect of an Integrated Virtual Community on the Evaluation of an Online Store: Findings From an Internet Experiment

We examined the impact of three characteristics of a virtual community within an online store on consumer evaluations of that store. In particular, we focused on the exertion of retailer influence, the quality of the virtual community and the degree of sociability. An Internet experiment with 477 participants using a professionally designed shopping Web site was conducted, confirming the influence of all three characteristics. [url]: http://www.acrwebsite.org/volumes/15769/volumes/v38/NA-38 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. 227 Advances in Consumer Research Volume 38, © 2012 ABSTRACT: We examined the impact of three characteristics of a virtual community within an online store on consumer evaluations of that store. In particular, we focused on the exertion of retailer influence, the quality of the virtual community and the degree of sociability. An Internet experiment with 477 participants using a professionally designed shopping Web site was conducted, confirming the influence of all three characteristics