International Marketing and Trade of Protected Designation of Origin Products

This poster paper analyses the international marketing and trade strategies implemented by italian quality food producers with special attention to the export and trade aspects for some important Italian PDOs products: Prosciutto di Parma PDO and Parmigiano Reggiano PDO. Discussing the international marketing and trade strategies, according to the traditional 4P approach, the poster paper will report examples of the strategies of the exporters and would focus on the rapid change in trading and distribution channel. The future of PDO products is not only connected to their positioning, to their promotion and international protection but also to the strategies of the retail leaders and to the overall strategy of the procucers, that range from small companies to international companies. The latter is more and more present in these markets of typical products which represent a diversification and a good investment to improve market positioning.PDO products, international marketing, Parmigiano Reggiano Cheese, Parma ham, consolidation in traditional food sector, International Relations/Trade,

The Direct Economic Effects of Stricter Standards Towards the Protection of Human and Animal Health in Swine Sector

The objective of this study is to present the results of a research carried out on a group of farms involved in pig fattening (48 farms) to evaluate the economic impact of implementing human and animal health regulation. The five types considered in any case represent 90-95% of the total health costs, there are therefore economies of scale and considering the types of expenditure, veterinary medicines have a strong incidence on fattening farms, together with medicated feed for consumption on the farm and the control of Aujeszky's disease. The overall health costs have on average reached the 2% of total costs and the same value of the net income.Human health, Animal health, Standards, Economic impact, Food Consumption/Nutrition/Food Safety,

Efficiency & sustainability model to design and manage two-stage logistic networks

The distribution and storage efficiency together with the environmental sustainability are mandatory targets to consider when designing and managing modern supply chain (SC) networks. The current literature continuously looks for quantitative multi-perspective strategies and models, including and best balancing such issues that often diverge. This paper presents and applies a bi-objective optimization model to best design and manage two-stage logistic networks looking for the best trade-off between the SC stock level and the building and distribution environmental impact. The existence of good balance confirms the possibility to reduce the average SC stock level without a relevant increase of the emissions due to frequent replenishments