Exploring Factors that Influence Consumption of Frozen Fish Products: The Case of Consumers in Iloilo City, Philippines

Due to the lack of existing knowledge about frozen fish consumption in Iloilo City, Philippines, a research was conducted to explore the factors that influence consumption of frozen fish products using the extended theory of planned behavior as research framework. With the use of structured questionnaire, data was collected from 271 randomly selected respondents in the study area. Descriptive statistics, tests of reliability, and test of differences were used to analyze data while multiple regression analysis was used to prove the validity of the research framework. Results indicate that intention to consume frozen fish products are determined by consumer attitude, social norms, perceived behavioral control, and knowledge about product quality. These factors explain 75.1% of the variability in the consumer’s intention. Consumer attitude is significantly influenced by beliefs about the appearance and nutritional value of frozen fish products. On the other hand, consumer perceived behavioral control is significantly influenced by beliefs about suitability of frozen fish products in the preparation of delicious meals. Among the top identified influencers (parents, siblings, friends, and relatives), only the siblings have statistically significant influence on the subjective norms of the respondents. Intention and its determinant factors explain 46% variability in the consumer’s behavior. This study proves that behavioral intention of consumers significantly affects their actual consumption behavior of frozen fish products. The results presented in this study may guide the formulation of business strategies designed to influence consumption and purchase behavior of Ilonggos

Muslim Modesty: Cultural Reverberations of Local Predominant Conventions Towards the Meaning-Making of Modesty Among Young Adult Muslimahs in Marawi and Manila, Philippines

Islam is widely recognized for its prominence on the manifestation of modesty throughout existing religious customs, primarily grounded on holy scriptures urging Muslimahs, especially, to maintain self-effacement in public. However, the universal benchmark for Islamic modesty has been interpreted and reshaped by Muslim women worldwide, depending on cognitive and external constituents observed and practiced across different localities, upbringings, and ethnic groups. The study utilized a qualitative approach in ascertaining these determinants and examining their comprehensive bearing toward a Muslimah\u27s meaning-making of modesty. The research focused on a comparison between Muslimahs living in Manila and Marawi due to their contrasting lifestyles, norms, and backgrounds, specifically the internal and external factors, their lived experiences, and their influence on the meaning-making of modesty. Findings show that the meaning-making processes between Manila and Marawi respondents considerably differ. The former relies more on external considerations such as the prevailing norms (social, religious, and ethnic) of the non-Islamic city. However, it is notable that perception and practice only narrowly accord with one another among Manila respondents. Marawi respondents have a far more extensive grasp on Hayaa, where they primarily establish their judgment and compliance according to internal influences (personal belief and knowledge) while still acknowledging the impact of a Muslim-centered environment towards their practice

Teleoperated climbing mobile robot through aerodynamic adhesion mechanism for surveillance

This thesis that was developed employs an adhesion mechanism using a vacuum chamber composing of brushless motor and ducted fan in performing vertical navigation. The robot is wirelessly controlled by a user using a personal computer. The robots navigation is dependent to the users command by means of Zigbee transmission at 2.4 GHz through a Graphical User Interface (GUI). The robot is controlled using a microcontroller, specifically the PIC16F1939. The application of the robot is inspection and surveillance thus it makes used of a camera for the said applications that is also wirelessly communicating with the user with the use of a camera transmitter. The image is shown in the Graphical User Interface (GUI). The image can be taken as a snapshot or can be recorded for surveillance and inspection purposes. The robot has also adaptive algorithm using fuzzy logic controller