Relación entre la publicidad en redes sociales con el branding de la empresa YANAY VOYAGES SAC. Tarapoto, 2019

El presente estudio de investigación tuvo como objetivo general determinar la relación entre la publicidad en redes sociales con el branding de la empresa YANAY VOYAGES SAC. Tarapoto, 2019. La investigación es de enfoque cuantitativo de tipo básico con un alcance descriptivo correlacional por que evalúa el grado de asociación o relación entre dos o más variables. El diseño de la investigación fue no experimental de corte transversal porque se realizó sin manipular las variables. La población total fue 242, compuesta por hombres y mujeres de diferentes edades, de 20 a 50 años, en la investigación se encuestó al total de la población de 178 clientes. Para la variable publicidad en redes sociales se utilizó el instrumento por el autor Ureña et al., (2011) y la variable branding propuesta por Capriotti (2009), ambos instrumentos fueron validados mediante juicio de expertos, se comprobó su fiabilidad a través del Alpha de Cronbach (0,901) para publicidad en redes sociales y para el branding (0,969); lo cual indica que la confiablidad es buena. Los resultados muestran que si existe relación significativa entre la publicidad en redes sociales y el branding (r = 0,919, p < 0,00); indicando que, a (mejor) publicidad en redes sociales, mayor será el nivel de branding

New dimeric inhibitor of heterologous α-amylases encoded by a duplicated gene in the short arm of chromosome 3B of wheat (Triticum aestivum L.)

A new wheat dimeric α-amylase inhibitor, designated WDAI-3, has been characterized. WDAI-3 is a homodimeric protein active against α-amylase from human saliva and from the insect Tenebrio molitor, but inactive against that from pig pancreas or against trypsin. Its N-terminal amino acid sequence is closer to those of the wheat dimeric inhibitors 0.19 and 0.53 (89–91% identical positions in 44 residues) than to that of the monomeric 0.28 inhibitor (69% identical positions). Iha-BI-2, the gene encoding the new inhibitor, is located in the short arm of chromosome 3B, where it is part of an intrachromosomal gene duplication that also codes for the 0.53 inhibitor

Mimotope mapping as a complementary strategy to define allergen IgE-epitopes: peach Pru p 3 allergen as a model.

Lipid transfer proteins (LTPs) are the major allergens of Rosaceae fruits in the Mediterranean area. Pru p 3, the LTP and major allergen of peach, is a suitable model for studying food allergy and amino acid sequences related with its IgE-binding capacity. In this work, we sought to map IgE mimotopes on the structure of Pru p 3, using the combination of a random peptide phage display library and a three-dimensional modelling approach. Pru p 3-specific IgE was purified from 2 different pools of sera from peach allergic patients grouped by symptoms (OAS-pool or SYS-pool), and used for screening of a random dodecapeptide phage display library. Positive clones were further confirmed by ELISA assays testing individual sera from each pool. Three-dimensional modelling allowed location of mimotopes based on analysis of electrostatic properties and solvent exposure of the Pru p 3 surface. Twenty-one phage clones were selected using Pru p 3-specific IgE, 9 of which were chosen using OAS-specific IgE while the other 12 were selected with systemic-specific IgE. Peptide alignments revealed consensus sequences for each pool: L37 R39 T40 P42 D43 R44 A46 P70 S76 P78 Y79 for OAS-IgE, and N35 N36 L37 R39 T40 D43 A46 S76 I77 P78 for systemic-IgE. These 2 consensus sequences were mapped on the same surface of Pru p 3, corresponding to the helix 2-loop-helix 3 region and part of the non-structured C-terminal coil. Thus, 2 relevant conformational IgE-binding regions of Pru p 3 were identified using a random peptide phage display library. Mimotopes can be used to study the interaction between allergens and IgE, and to accelerate the process to design new vaccines and new immunotherapy strategie

Plant proteinaceous inhibitors of proteinases and alpha-amylases

Plant proteins which are inhibitory towards various types of enzymes from a wide range of organisms have been extensively studied for many years. Proteinas e inhibitors have received particular attention and accordingly a number of reviews concerning their structure, activity, evolution, possible physiological roles and nutritional properties have appeared regularly in the literature (Ryan, 1973, 1981, 1984; Laskowski and Kato, 1980; Richardson, 1981; Boisen, 1983). Recent technical advances in molecular biology have accelerated the output of information about these inhibitors to the extent that entirely new types have been uncovered and previously unsuspected relationships have been established. These developments justify the present review that will emphasize the novel aspects, glossing over many important topics that have been adequately covered before. Among the most striking recent findings is the structural and evolutionary relationships of different ct-amylase inhibitors with different types of proteinase inhibitors, which is the reason for their joint consideration in this survey

Genetics of the alpha-amylase/trypsin inhibitor family in wheat and related species

Several members of an inhibitor family of heterologous a-amylases and of trypsin have been isolated from wheat, barley and rye endosperms. Comparisons of the amino acid sequences of these inhibitors together with the chromosomal locations of their structural genes in the three species, indícate that they are encoded by a disperse multi-gene family that must have originated both by translocations and intrachromosomal duplications events that took place in common ancestors of wheat, barley and probably rye. Homology among some members of the inhibitor family and various proteins of maize, ragi, castor bean and others, indícate that this protein family extends to other phylogenetically distant species

Two-dimensional electrophoresis as a tool for structural and genetic studies of seed proteins from Poaceae and Fagaceae.

The application of two-dimensional electrophoretic procedures to structural and genetic studies of seed proteins from Poaceae (including the cultivated cereals) and Fagaceae is described. The following related problems have been considered: covalent and non-covalent association of protein subunits in multiple oligomeric structures; chromosomal locations of genes encoding seed proteins; quantitation of gene products in relation to gene expression and regulation; purification of protein components to study their homology relationships and in vitro activities; evolutionary and phylogenetic relationships; identification of genetic stocks. Isoelectric focusing, pore-gradient electrophoresis, electrophoresis at different pH's, are among the separation procedures used in the first dimension, whereas sodium dodecyl sulfate-polyacrylamide gel electrophoresis and starch-gel electrophoresis at acid pH have been the preferred second-dimensional methods. Dissociating conditions (sodium dodecyl sulfate, Nonidet P-40, or urea) and reducing conditions (2-mercaptoethanol) have been used when require

Esters of quinoxaline-7-carboxylate-1,4-di-N-oxide as Trichomonas vaginalis triosephosphate isomerase inhibitors

Trichomoniasis is a public health problem worldwide. Trichomoniasis treatment consists of the use of nitroimidazole derivatives; however, therapeutic ineffectiveness occurs in 5 to 20 % of the cases. Therefore, it is essential to propose new pharmacological agents against this disease. In this work, esters of quinoxaline-7-carboxylate-1,4-di-N-oxide (EQX-NO) were evaluated in in vitro assays as novel trichomonicidal agents. Additionally, an in vitro enzyme assay and molecular docking analysis against triosephosphate isomerase of Trichomonas vaginalis to confirm their mechanism of action were performed. Ethyl (compound 12) and n-propyl (compound 37) esters of quinoxaline-7-carboxylate-1,4-di-N-oxide derivatives showed trichomonicidal activity comparable to nitazoxanide, whereas five methyl (compounds 5, 15, 19, 20 and 22), four isopropyl (compounds 28, 29, 30 and 34), three ethyl (compound (4, 13 and 23) and one n-propyl (compound 35) ester derivatives displayed activity comparable to albendazole. Compounds 6 and 20 decreased 100 % of the enzyme activity of recombinant protein triosephosphate isomerase

Members of the α-amylase inhibitors family from wheat endosperm are major allergens associated with baker's asthma

AbstractWe have identified the major antigens or IgE binding components from wheat flour. Thirty-five sera from patients with baker's asthma were used to analyze the reaction with wheat salt-soluble proteins. We found a 15 kDa SDS-PAGE band which reacted with all sera tested. Purified members of the α-amylase inhibitor family, which are the main components of the 15 kDa band, were recognized by specific IgE when tested with a pool of reactive sera. Immunodetection after two-dimensional electrophoretic fractionation of crude inhibitor preparations from wheat endosperms also detected several inhibitor subunits as major low-molecular-weight allergens