Strategic Decision Criteria in an Emergent Company Confronted to Important Institutional Changes

During these last years, Algeria, like some other developing countries is undergoing important institutional changes. The structural adjustment plan (1990s), and the association agreement signed with the European Union (2005) are some of political tools that guide these profound changes that have considerable impacts on the strategic behavior of local enterprises. Beyond these mutations at national level, important policy changes are observed at international level, like the recent reform of the European sugar policy that constitutes a considerable shifter on the behavior of enterprises operating in the Algerian sugar refining industry. The present research aims to measure the weight of the institutional criteria on the strategic decision of sugar refining companies in Algeria, by the application of the SWOT analysis. The ultimate purpose is to contribute to the analysis of interactions that exist between institutional changes induced by the globalization process and the strategic choices of local enterprises in an emergent economy.Institutional change, Strategy, SWOT-AHP, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety,

Towards Greater Understanding Of Ecolabel Effects: The Role Of Country Of Origin

This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product. However, the indication of a country with a negative image affects the product’ evaluation negatively

Pertinence d’une double labellisation biologique-écologique auprès des consommateurs. Une application au cas des œufs

En France, comme dans la plupart des pays européens, les produits agroalimentaires ont été exclus du processus d’écolabellisation. Le label AB reste la référence pour la valorisation de ces produits. Nous nous sommes proposés dans cette recherche de déterminer dans quelle mesure le label écologique, ajouté au label biologique, pourrait valoriser les produits agro-alimentaires. Une étude empirique portant sur le cas des œufs, a été menée auprès de 85 consommateurs français. Les résultats d’une analyse conjointe montrent que l’utilisation combinée des deux labels influence positivement la préférence des consommateurs.In France, food products were excluded from eco-labeling policy. The organic label stills popular in the case of these products, it is perceived in a positive light by consumers. This research explores the extent to which ecolabel can be associated with organic label. In particular, it examines the consumers’ preference for the two signs in the case of food products. Findings from an empirical study regarding the case of eggs and conducted with 85 French consumers indicate that using the two labels together affects consumers’ preference positively

The Editors

Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as incompatible concepts by consumers. This because luxury is generally related to hedonism, excess, and ostentation, while CSR is generally based on sobriety, moderation and ethics. However, nowadays more and more luxury companies seem highly committed toward sustainability. For example, Tiffany started certifying its diamonds as “conflict free”, Chanel incorporated “earthy materials” in its 2016 collection, and Bulgari has recently funded restoration of Rome's Spanish Steps. Therefore, it seems plausible the presence of a certain compatibility degree between luxury and CSR activities. However, this issue has received very limited empirical investigation from marketing literature. As a consequence, the present research aims to empirically test whether and under what conditions consumers react to different kinds of luxury companies’ CSR initiatives. Using the Carroll’s four dimensions model of internal vs. external CSR, we argue and demonstrated that luxury companies’ internal (versus external) CSR initiatives increase willingness to buy luxury products, but mainly for those customers who buy luxury for internal motivations and not for status ostentation, as for example individual style and personal taste

Strategic Decision Criteria in an Emergent Company Confronted to Important Institutional Changes

During these last years, Algeria, like some other developing countries is undergoing important institutional changes. The structural adjustment plan (1990s), and the association agreement signed with the European Union (2005) are some of political tools that guide these profound changes that have considerable impacts on the strategic behavior of local enterprises. Beyond these mutations at national level, important policy changes are observed at international level, like the recent reform of the European sugar policy that constitutes a considerable shifter on the behavior of enterprises operating in the Algerian sugar refining industry. The present research aims to measure the weight of the institutional criteria on the strategic decision of sugar refining companies in Algeria, by the application of the SWOT analysis. The ultimate purpose is to contribute to the analysis of interactions that exist between institutional changes induced by the globalization process and the strategic choices of local enterprises in an emergent economy

Une chaîne globale de valeur cacao durable : mythe ou réalité ?

International audienceThis article assesses how Western firms participate in the global cacao value chain responsibly. To that end, qualitative interviews were done with eight grinders and chocolate makers. The results indicate the existence of obstacles that may hamper a transition to a sustainable global cacao value chain. At issue is the productivist logic of large user companies and the many intermediaries in the sector.Cette expertise porte sur les démarches responsables menées par les firmes occidentales au sein de la chaîne globale de valeur (CGV) du cacao. Pour ce faire, des entretiens qualitatifs ont été menés auprès de huit broyeurs et chocolatiers. Les résultats indiquent l’existence d’obstacles pouvant entraver une transition vers une CGV cacao durable. Il s’agit notamment de la logique productiviste des grandes entreprises utilisatrices et du nombre important d’intermédiaires dans la filière

Luxe et développement durable : quelles sources de dissonance ?

International audienceLuxury and sustainable development: which sources of dissonance?Although we are living in a « sustainable development era » in Western societies, some recent studies launcheda debate on the relevance of this issue in the case of luxury products. Findings from a qualitative method mobi-lizing individual interviews with 39 French consumers identify the sources of dissonance between luxury andsustainable development. The latter consist on three areas: the content of the construct (sharing, quality, rationa-lity, altruism), the environmental dimension (preservation of resources) and the social dimension (social equality,fair working conditions, animal welfare). Also, the results allow to precise the consumers’ strategies to reduce thedissonance. Managerial recommendations are finally suggested for enterprises.Bien qu’une réelle « ère de développement durable» semble régner dans les sociétés occidentales, des recherchesnaissantes font état de réserves à l’égard de l’usage de l’argument durable dans le secteur du luxe. À l’aided’entretiens individuels auprès de 39 consommateurs français de produits de luxe, cet article identifie les sourcesde dissonance entre luxe et développement durable. Celles-ci se regroupent autour de trois volets : les dimensionsdu concept (partage, qualité, rationalité, altruisme), le volet environnemental (préservation des ressources), et levolet social (égalité sociale, justice au niveau de l’emploi, bien-être animal). Les résultats permettent aussi depréciser les modes de réduction de la dissonance adoptés par les consommateurs, puis de proposer des recom-mandations aux entreprises