Klipsun Magazine, 2017, Volume 47, Issue 02 - Winter

Life is full of the unexpected. We like to think we have it all figured out, predicting and organizing the static nature of our daily lives. Yet, in a mere moment, life can knock the wind out of you and it is suddenly changed forever. It’s hard to cope with change, especially when it is an undesirable outcome. We are constantly fighting with reality, using our denial as a protective shield. We try to face change head on, but there is rarely an instance in which we can prepare ourselves for life-altering experiences. In this issue you will find stories of grief and loss, the relationship between old and new and discovering brightness in the midst of our weary journey. Each story in this collection encapsulates what it means to look toward the future. In the face of life’s seemingly infinite adversities, there is one constant: life goes on. There is no turning back, what’s done is done. We all must decide which path we want to take, but all any of us can really do is move forward.https://cedar.wwu.edu/klipsun_magazine/1262/thumbnail.jp

The Evolution of Presidential Press Conferences as a Public Relations Practice

The presidential press conference is one of the most powerful public relations tools the White House administration has at its disposal because it allows the president to communicate to the public through interaction with the media. However, the practice has existed in one form or another for over 100 years, which allowed a relationship to form between the president and the press that has continued to develop throughout history. This study looks at the first presidential press conference given by eight U.S. presidents spanning the 20th and 21st centuries in a qualitative content analysis of four Democrat and four Republican leaders, as well as examines how presidential press conferences function as a medium. In general, it was found that each president tailored the press conference to match their political agenda and began to craft the message of their administration. From a stylistic stand point, the specific manner in which each president approached the press conference was based on personal preference. As public relations strategies and communication technologies progress, it is important to try and anticipate what role presidential press conferences will play in the relationship between the president and the media and what an effective presidential press conference might look like in the future

4th Avenue 4 Seasons Art 4 Everyone

A public relations campaign created for the City of Edmonds to raise awareness and public support for their new, 4th Avenue Arts and Cultural Corrido