Does More And Better Information Enhance Student Performance On Marketing Projects?

There is some controversy over the amount of guidance students need to complete course projects.  One school of thought argues that students should have maximum information at their disposal, resulting in a better learning process and thus a better project.  The other school of thought suggests that by giving the students too much guidance, the professor is stifling their creativity and original thought.  This research examines both scenarios.  The results indicate that minimum information provided by the professor encourages students to learn more.  However, should the professor decide to provide the students with additional information, such information should be developed by the professor

The Impacat of Personality Type on Blog Participation

The objective of this study is to explore the impact of individual personality type on blog participation. Results indicate that blog participants are more likely to be introverts and perceptives

The Impact Of Offshore Manufacturing On Quality Perceptions

As competition in world markets intensifies, moving production offshore has been one key strategy of many firms in industrial countries, including those in Japan and the USA. Some offshore manufacturing is undertaken to ensure market access, as is often the case when firms from one industrial country set up plants in another industrial country. For example, much Japanese manufacturing in the US, and some US manufacturing in Japan, is mainly for market acces

Media involvement and consumer attitude formation towards digital advertising

Using a modified Elaboration Likelihood Model, product involvement, media involvement and their interaction are hypothesized to effect attitudes toward digital advertising (i.e., banner ads). Specifically, media involvement is predicted to directly affect attitudes toward banner ads as well as moderate the effect of product involvement on attitude towards the banner ad. Product involvement, in turn, will have a direct effect on attitudes toward banner ads and intent to purchase

Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour

The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour

The State of the Region: Hampton Roads 2015

This is Old Dominion University\u27s 16th annual State of the Region report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion or it\u27s president, John R. Broderick. The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region\u27s many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about where we are and a sound understanding of the policy options open to us.https://digitalcommons.odu.edu/economics_books/1003/thumbnail.jp