THE ISSUES IN THE MEASUREMENT OF POSTMATERIAL VALUES

The measurement of postmaterial values includes measuring of the views on the preservation ofpeace, freedom of speech, environmental protection, tolerance and everything else that is contrary tothe concept of measuring the material values, that is physical and economic variables. Measurementof postmaterial values is based on the application of 4 or 12 items scale that refers to the materialismor postmaterialism in certain country. There are several issues and limitations in the application ofpostmaterial values measurement scale which can cause significant error, in other words bias inmeasurement. One of the most interesting issues is the impact of question order change on themeasurement results of postmaterial values. Using the results of empirical research it is shown thatthis effect is significant and, also it is particularly examined the intensity of this effect consideringgender and level of education based on the sample of respondents from urban Serbia

THE ANALYSIS OF AVAILABLE ERP SOLUTIONS AND TRENDS IN INDUSTRY OF MANAGEMENT INFORMATION SYSTEMS

The development of information technology has changed familiar patterns of business behavior. The adoption of appropriate solutions, driven by current IT, became necessary for almost all market participants who want to survive and thrive in today\u27s business environment. When we talk about the Enterprise Resource Planning systems we imply that it provides plenty of opportunities for collecting, processing and distributing information about business processes. However, many forget that the concept of ERP originated in commercial circles, and that borders of its scope are very vague and dynamic. Therefore it is important to understand what ERP means today and in what direction it will develop further as well? We investigated the characteristics of modern solutions in this family of management systems, to provide answers for these questions. We believe that proper understanding of the ERP role in today\u27s and future business conditions is essential for successful competing on global market

KOMUNIKACIJOM DO KONKURENTSKIH PREDNOSTI

In order to survive, business organizations need to create and maintain the ability to overcome their rivals in the competitive market of today\u27s globalized and networked world. To achieve this, business organizations need to find an answer to the question of how to do something better, or different than their competitors, and to have that so accepted by the potential customers. In theory and in practice, this kind of activity is known as strategic management. To achieve its goals, a business organization communicates with its surroundings, and by doing this, the communication itself becomes an important part of strategic management. To put it most simply, the surroundings can be perceived as the interior or the exterior one. Communication with the interior surroundings has in its goal to create a product or a service, and communication with the exterior surroundings has in its goal to sell that product or service. The process of exchange begins and ends with communication. Therefore, communication becomes an instrument for, and the area of achieving competition advancement. The satisfaction of customers can’t be achieved without the satisfaction of people who communicate with the customers directly,or indirectly.U suvremenom globaliziranom i umreženom svijetu poslovne organizacije da bi opstale na tržištu moraju stvoriti i održati sposobnost pobjeđivanja svojih suparnika u tržišnom natjecanju. Kako bi to uspjele poslovne organizacije moraju nalaziti odgovor na pitanje kako nešto učiniti bolje i/ili drugačije od konkurenata, a što će prihvatiti potencijalni potrošači. U teoriji i praksi ovakvo djelovanje poznato je kao stretegijski menadžment. Da bi ostvarila svoje ciljeve poslovna organizacija komunicira sa svojom okolinom, a time i komunikacija postaje važan dio strategijskog menadžmenta. Okolina se može najjednostavnije promatrati kao unutarnja i vanjska. Komunikacija sa unutarnjom okolinom ima za cilj proizvesti, stvoriti proizvod ili uslugu, a komunikacija sa vanjskom okolinom prodati proizvod ili uslugu. Proces razmjene počinje i završava komunikacijom, tako komunikacija postaje i alat i područje za ostvarivanje konkurentske prednosti. Zadovoljstvo potrošača ne može se postići bez zadovoljstva ljudi koji sa tim potrošačima komuniciraju direktno ili indirektno

THE ANALYSIS OF AVAILABLE ERP SOLUTIONS AND TRENDS IN INDUSTRY OF MANAGEMENT INFORMATION SYSTEMS

The development of information technology has changed familiar patterns of business behavior. The adoption of appropriate solutions, driven by current IT, became necessary for almost all market participants who want to survive and thrive in today\u27s business environment. When we talk about the Enterprise Resource Planning systems we imply that it provides plenty of opportunities for collecting, processing and distributing information about business processes. However, many forget that the concept of ERP originated in commercial circles, and that borders of its scope are very vague and dynamic. Therefore it is important to understand what ERP means today and in what direction it will develop further as well? We investigated the characteristics of modern solutions in this family of management systems, to provide answers for these questions. We believe that proper understanding of the ERP role in today\u27s and future business conditions is essential for successful competing on global market

The differences between human resource management in domestic and international environment

Today's business operation of a company goes beyond national boundaries while human resources are the only active resource of companies. Therefore, the topic of the actuality of human resources management in the domestic and international environment is becoming larger, which is also the starting point in the analysis of this issue. Considering the importance of human resources in business, this paper is concerned with the international human resource management, or the differences between human resource management in the domestic and international environment. The aim of this paper is to present international human resource management as a broader concept than national human resource management. Accordingly, the paper will show differences that come from human resources management in the national and international environment as well as some of the implications regarding the purpose and learning opportunities of companies that internationalize their business. The basic premise in this paper is that there are differences between human resource management in the domestic and international environment

Customer satisfaction with postal services in Serbia

Research question: This study examines users’ satisfaction with the postal service in Serbia using a questionnaire measurement. Motivation: the Post of Serbia operates both with private and business clients, with whom it has long-term relationships not only in terms of sending and receiving parcels, but also with new and modern services. Due to the growing competition on the market, the question arises how to place the Post of Serbia on the market in the future. Data: Primary data of postal services, new postal services, as well as a custom questionnaire for examining users’ attitude towards postal services intended for private clients. Tools: Method of survey, Descriptive statistics, Method of analysis and Content analysis. Findings: The satisfaction of users of postal services is an important element of the perseverance and development of the Post of Serbia. Contribution: Quality review of postal services in the opinion of the private users. Obtained gap between users satisfaction and needs and further directions in which the Post of Serbia should be developed according to the user’s opinion

PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA

The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks

E-marketing and contemporary business

Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of different levels of relationships to target group. Internet and other digital technologies as well, present base for realization of marketing demands of companies which want to stay competing on today s market. Defining and developing of marketing plan based on internet and other digital technologies is essence of electronic marketing concept, while establishing of optimal relation between e-marketing elements and elements of traditional concept of marketing depends on experience and knowledge of company management

Internal marketing in the function of improvement of consumers satisfaction

Changes in environment inflict the new conditions which need to be adjusted to, but which should be exploited too. Internal marketing is an area which provides possibilities for effective usage of personnel potentials and as such presents potential source of competitive advantage. The concept of internal marketing directs attention toward employees' satisfaction and maintaining good, longlasting relations with them. In order to use the potential of its employees, a company has to know them very well, to motivate them, and conduct appropriate educational programmes in order to create and deliver high quality service.

Comparative analysis of satisfaction of users of postal services in Serbia, Montenegro and B & H (Republic of Srpska)

The basis of this paper is an analysis of the views of users of postal services in Serbia, the Republic of Srpska, and Montenegro, relating to their satisfaction with the services provided. The postal services market in Serbia has changed since the introduction of the new law in 2005, allowing competition. Because of the transition in the neighboring countries, it was necessary to find out what quality of services the Post provides to their users. This paper uses a questionnaire designed according to the Servqual model, adapted for measuring the quality of services in post offices. The total number of respondents was 250 in Serbia, 30 in Montenegro, and 70 in the Republic of Srpska. The number of users interviewed in Montenegro and the Republic of Srpska is proportionate to the respective number of inhabitants. Based on the respondents' views, it can be concluded how the Post should function, what problems they encounter in their work, and how they should act in the market in the future