Segmentasi Pasar Pengguna Jasa Angkutan Kereta Api Perkotaan Tanahabang-serpong

KRL transport operator should be able to create specific products in order to answer the demands and needs of service users. This study aims to determine market segmentation and positioning of the user of KRL Tanahabang-Serpong line based on class of service. Analyses were performed using the methods of K-Means Cluster and correspondence analysis. The results suggest that the market of KRL Tanahabang-Serpong line can be divided into 3 segments, namely segment of the upper class which is not too concerned with price, segment of the middle-class which is realistic on price, and segment of lower class which is oriented on price only. From the mapping results of the user's perception of the KRL services, it is found that there is an associative relationships of the product image in the minds of consumers, namely KRL Express - Fast and On Time, KRL Economy with AC - Comfortable and Affordable, and KRL Economy - Cheap

Adjustment of Daily Activities: the Influence of Smartphone Adoption on the Travel Pattern of Mobile Professionals in the Greater Jakarta Area

The swift augmentation in the adoption of smartphones, the gadget that resulted from the convergence of Information and Communication Technology (ICT), potentially transforms people\u27s life in myriad dimensions. One potential change induced by smartphones, is how people restructure their daily agenda and consecutively influence their travel pattern. To understand it, this study theoretically reviews mobile professional work, smartphone adoption, and how people conduct their mobile interaction, planning and execution of daily activities. Mobile professionals, the cohort of professionals that spend more than 20% of their total working time moving around out of their work environment; they are important beneficiaries of smartphones and have been chosen as the target of this study. Empirical results of mobile professionals´ experiences in the Greater Jakarta Area are presented at this juncture. Furthermore, their adjustment of activities as a dynamic response to receiving extensive information via smartphones is also analysed. The results indicate that there is a strong adjustment of daily activities by mobile professionals. Through those changes, the transformation of daily travel patterns related to the activity is also brought about by the use of this high-end ICT contrivance