Intelligent Software Agents: Implications for Marketing in eCommerce

The potential for the efficient and effective organization of market processes by using interactive media is hardly used. Intelligent software agents represent one of most interesting the innovative technologies under economical criteria. This article shows how supplier can use software agents for the individualization and automation of their marketing instruments applied. The use of methods from artificial intelligence enables agents to learn. Thus the automatic optimization of the marketing instruments becomes possible to satisfy massive individualized needs of the demander. Moreover it is outlined, which effect the supplier’s use of software agent has on the buying behavior of the demander. Interaction effects are considerated, which develop, if demander likewise use software agents for the support of their purchase process. This article shows that software agents increase the effectiveness and efficiency of market processes on several levels of the Consumer Buying Behavior Model

Swiss-AL : a multilingual Swiss web corpus for applied linguistics

The Swiss Web Corpus for Applied Linguistics (Swiss-AL) is a multilingual (German, French, Italian) collection of texts from selected web sources. Unlike most other web corpora it is not intended for NLP purposes, but rather designed to support data-based and data-driven research on societal and political discourses in Switzerland. It currently contains 8 million texts (approx. 1.55 billion tokens), including news and specialist publications, governmental opinions, and parliamentary records, web sites of political parties, companies, and universities, statements from industry associations and NGOs, etc. A flexible processing pipeline using state-of-the-art components allows researchers in applied linguistics to create tailor-made subcorpora for studying discourse in a wide range of domains. So far, Swiss-AL has been used successfully in research on Swiss public discourses on energy and on antibiotic resistance